JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY,, 2024
Objective:This research paper is an attempt to investigate the brand consciousness and customer s... more Objective:This research paper is an attempt to investigate the brand consciousness and customer satisfaction towards Blinkitin Bengaluru region (South Region). Research Methodology: Convenient Data Sampling method is used for Data collection. The study uses both primary data and secondary data. The primary data was collected by using a well-structured questionnaire from 117 and are entered into the sub-tables by using the simple percentage analysis. The tools like simple percentage analysis and Chi-Square Analysis were used. The study was conducted for a period of 4 months from September 2023 to December 2023. Research Outcome: Survey results clearly indicates that presence, awareness and usage of blinkit in the region is high competing with the competitors like Amazon &Flipkart.
This study was to understand the role played by secondary packaging for online shopping and its i... more This study was to understand the role played by secondary packaging for online shopping and its influence on consumer buying behaviour. The study examined the elements which play an important role on consumers buying behaviour of online products. This study is based on a survey of online consumers. The study concludes that eco-friendly material can be used for secondary packaging, size of secondary packages influence future purchase and most of them think safety material to be used inside secondary packaging, like air bags or air pillows could be the solution implemented by the company for safety of the products especially electronic items and this will influence the future buying behaviour of consumers.
The financial crisis and extensive corporate scandals during the past decade have brought about a... more The financial crisis and extensive corporate scandals during the past decade have brought about a critical debate regarding the role of business schools. Serious questions have been raised about whether and how management education can contribute to the culture of excessive greed informing this crisis. Critics claim that the disproportionate emphasis on profit maximization and shareholder value has led to neglect of the broader contexts in which businesses operate, as well as of the importance of social and environmental value creation. The objective of the current paper is to find out the role played by business and faculty members of higher education in responsible management. It is based on the case study of Copenhagen Business School where it analyses strategic implementation. This paper presents a theoretical review of how institutions of higher education are involved in the development of current and future managers. Research Methodology: The present paper is conceptual in nature which throws light on the role played by responsible management in Higher education. Findings: Academic institutions help shape the attitudes and behavior of business leaders through business education, research, management development programs, training, and other pervasive activities.
Abstract:
Advertising has been considered as a means of information about brands which confuses
c... more Abstract: Advertising has been considered as a means of information about brands which confuses consumer and often misguides (Littlechild, 1982).Ads for controversial products, which cause a negative reaction, and thereby offence, can result in negative publicity, complaints to advertising regulatory bodies, falling sales, and product boycotts. Now-a-days, society is more open-minded to advertisements for unmentionables (Fahy,1995).Surrogate advertising is a form of advertising which is used to promote banned products, like tobacco, cigarettes and alcohol, in the disguise of another product. The purpose of this paper is to study, review the concept of surrogate advertising and also to know its application in Indian business organisations. The main objectives of this research paper is to explore the awareness of surrogate advertising and to know whether surrogate advertising will helps to promote the core product or not.The primary data was collected by using a well-structured questionnaire from 59 respondents and are entered into the sub-tables by using the simple percentage analysis. Convenient data sampling method is used to collect data and Chi-Square Analysis was used for analysis and inference. The secondary data was collected through journals, magazines, edited volumes, articles and various websites. The paper concludes that, although the original products have not been advertised on the television, still these brands enjoy a higher sales volume each and every year even after the abolition of the advertisements of their original products.
ABSTRACT: The first dimension of Brand Knowledge is Brand Awareness. It is related to the strengt... more ABSTRACT: The first dimension of Brand Knowledge is Brand Awareness. It is related to the strength of the brand node or trace in memory, as reflected by consumers’ ability to identify the brand under different conditions (Rossiter and Percy, 1987).Customer satisfaction is “an emotional response to the experiences provided by, associated with particular products or services purchased.This research paper is an attempt to explore the brand awareness and customer satisfaction towards OlaCabs in Bengaluru region (South and North regions).Convenient Data Sampling method is used for Data collection. The study uses both primary data and secondary data. The primary data was collected by using a well-structured questionnaire from 276 respondents and are entered into the sub-tables by using the simple percentage analysis.The tools like simple percentage analysis and Chi-Square Analysis were used. The study was conducted for a period of 5 months from March to July 2015. To conclude, Olacabs has positioned its brand and has created a good brand image in the minds of customers concerned with personal transportation services compare to Uber and Merucabs in Bengaluru. Keywords:Brand Awareness, Customer Satisfaction, OlaCabs.
White goods are the goods that are painted white or enameled white. These products were previousl... more White goods are the goods that are painted white or enameled white. These products were previously manufactured with a white enamel finish but are now colored. White goods include household appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer, Microwave Oven, Washing Machine etc. The present paper studies the theoretical concepts of white goods, branding and social media marketing in Indian context. The paper also studies the theory contributed by researchers in the area of Indian consumer durable market catering urban, semi-urban and rural areas. This study depends on the secondary sources of data contributed by researchers/authors in journals, magazines, edited volumes, articles etc. The main purpose of this study is to understand how white goods business firms use social media marketing as a tool to brand themselves in the Indian consumer durable sector. This present study is conducted for a period of 3 months from February to April 2015. Keywords:Indian Consumer Durable Market, White goods, Branding and Social Media Marketing.
Green logistics describes all attempts to measure and minimize the ecological impact of logistics... more Green logistics describes all attempts to measure and minimize the ecological impact of logistics activities. This includes all activities of the forward and reverse flow of products, information and services between the point of origin and the point of consumption. 37 environmental problems. The Indian business organizations need to understand the concept of green logistics and need to rethink and redesign their logistics operation in order to protect the environment.
JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY,, 2024
Objective:This research paper is an attempt to investigate the brand consciousness and customer s... more Objective:This research paper is an attempt to investigate the brand consciousness and customer satisfaction towards Blinkitin Bengaluru region (South Region). Research Methodology: Convenient Data Sampling method is used for Data collection. The study uses both primary data and secondary data. The primary data was collected by using a well-structured questionnaire from 117 and are entered into the sub-tables by using the simple percentage analysis. The tools like simple percentage analysis and Chi-Square Analysis were used. The study was conducted for a period of 4 months from September 2023 to December 2023. Research Outcome: Survey results clearly indicates that presence, awareness and usage of blinkit in the region is high competing with the competitors like Amazon &Flipkart.
This study was to understand the role played by secondary packaging for online shopping and its i... more This study was to understand the role played by secondary packaging for online shopping and its influence on consumer buying behaviour. The study examined the elements which play an important role on consumers buying behaviour of online products. This study is based on a survey of online consumers. The study concludes that eco-friendly material can be used for secondary packaging, size of secondary packages influence future purchase and most of them think safety material to be used inside secondary packaging, like air bags or air pillows could be the solution implemented by the company for safety of the products especially electronic items and this will influence the future buying behaviour of consumers.
The financial crisis and extensive corporate scandals during the past decade have brought about a... more The financial crisis and extensive corporate scandals during the past decade have brought about a critical debate regarding the role of business schools. Serious questions have been raised about whether and how management education can contribute to the culture of excessive greed informing this crisis. Critics claim that the disproportionate emphasis on profit maximization and shareholder value has led to neglect of the broader contexts in which businesses operate, as well as of the importance of social and environmental value creation. The objective of the current paper is to find out the role played by business and faculty members of higher education in responsible management. It is based on the case study of Copenhagen Business School where it analyses strategic implementation. This paper presents a theoretical review of how institutions of higher education are involved in the development of current and future managers. Research Methodology: The present paper is conceptual in nature which throws light on the role played by responsible management in Higher education. Findings: Academic institutions help shape the attitudes and behavior of business leaders through business education, research, management development programs, training, and other pervasive activities.
Abstract:
Advertising has been considered as a means of information about brands which confuses
c... more Abstract: Advertising has been considered as a means of information about brands which confuses consumer and often misguides (Littlechild, 1982).Ads for controversial products, which cause a negative reaction, and thereby offence, can result in negative publicity, complaints to advertising regulatory bodies, falling sales, and product boycotts. Now-a-days, society is more open-minded to advertisements for unmentionables (Fahy,1995).Surrogate advertising is a form of advertising which is used to promote banned products, like tobacco, cigarettes and alcohol, in the disguise of another product. The purpose of this paper is to study, review the concept of surrogate advertising and also to know its application in Indian business organisations. The main objectives of this research paper is to explore the awareness of surrogate advertising and to know whether surrogate advertising will helps to promote the core product or not.The primary data was collected by using a well-structured questionnaire from 59 respondents and are entered into the sub-tables by using the simple percentage analysis. Convenient data sampling method is used to collect data and Chi-Square Analysis was used for analysis and inference. The secondary data was collected through journals, magazines, edited volumes, articles and various websites. The paper concludes that, although the original products have not been advertised on the television, still these brands enjoy a higher sales volume each and every year even after the abolition of the advertisements of their original products.
ABSTRACT: The first dimension of Brand Knowledge is Brand Awareness. It is related to the strengt... more ABSTRACT: The first dimension of Brand Knowledge is Brand Awareness. It is related to the strength of the brand node or trace in memory, as reflected by consumers’ ability to identify the brand under different conditions (Rossiter and Percy, 1987).Customer satisfaction is “an emotional response to the experiences provided by, associated with particular products or services purchased.This research paper is an attempt to explore the brand awareness and customer satisfaction towards OlaCabs in Bengaluru region (South and North regions).Convenient Data Sampling method is used for Data collection. The study uses both primary data and secondary data. The primary data was collected by using a well-structured questionnaire from 276 respondents and are entered into the sub-tables by using the simple percentage analysis.The tools like simple percentage analysis and Chi-Square Analysis were used. The study was conducted for a period of 5 months from March to July 2015. To conclude, Olacabs has positioned its brand and has created a good brand image in the minds of customers concerned with personal transportation services compare to Uber and Merucabs in Bengaluru. Keywords:Brand Awareness, Customer Satisfaction, OlaCabs.
White goods are the goods that are painted white or enameled white. These products were previousl... more White goods are the goods that are painted white or enameled white. These products were previously manufactured with a white enamel finish but are now colored. White goods include household appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer, Microwave Oven, Washing Machine etc. The present paper studies the theoretical concepts of white goods, branding and social media marketing in Indian context. The paper also studies the theory contributed by researchers in the area of Indian consumer durable market catering urban, semi-urban and rural areas. This study depends on the secondary sources of data contributed by researchers/authors in journals, magazines, edited volumes, articles etc. The main purpose of this study is to understand how white goods business firms use social media marketing as a tool to brand themselves in the Indian consumer durable sector. This present study is conducted for a period of 3 months from February to April 2015. Keywords:Indian Consumer Durable Market, White goods, Branding and Social Media Marketing.
Green logistics describes all attempts to measure and minimize the ecological impact of logistics... more Green logistics describes all attempts to measure and minimize the ecological impact of logistics activities. This includes all activities of the forward and reverse flow of products, information and services between the point of origin and the point of consumption. 37 environmental problems. The Indian business organizations need to understand the concept of green logistics and need to rethink and redesign their logistics operation in order to protect the environment.
Uploads
Papers by Manjunath G
Advertising has been considered as a means of information about brands which confuses
consumer and often misguides (Littlechild, 1982).Ads for controversial products, which cause
a negative reaction, and thereby offence, can result in negative publicity, complaints to
advertising regulatory bodies, falling sales, and product boycotts. Now-a-days, society is more
open-minded to advertisements for unmentionables (Fahy,1995).Surrogate advertising is a
form of advertising which is used to promote banned products, like
tobacco, cigarettes and alcohol, in the disguise of another product. The purpose of this paper
is to study, review the concept of surrogate advertising and also to know its application in
Indian business organisations. The main objectives of this research paper is to explore the
awareness of surrogate advertising and to know whether surrogate advertising will helps to
promote the core product or not.The primary data was collected by using a well-structured
questionnaire from 59 respondents and are entered into the sub-tables by using the simple
percentage analysis. Convenient data sampling method is used to collect data and Chi-Square
Analysis was used for analysis and inference. The secondary data was collected through
journals, magazines, edited volumes, articles and various websites. The paper concludes that,
although the original products have not been advertised on the television, still these brands
enjoy a higher sales volume each and every year even after the abolition of the advertisements
of their original products.
Keywords:Brand Awareness, Customer Satisfaction, OlaCabs.
manufactured with a white enamel finish but are now colored. White goods include household
appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer,
Microwave Oven, Washing Machine etc. The present paper studies the theoretical concepts of white
goods, branding and social media marketing in Indian context. The paper also studies the theory
contributed by researchers in the area of Indian consumer durable market catering urban, semi-urban
and rural areas. This study depends on the secondary sources of data contributed by
researchers/authors in journals, magazines, edited volumes, articles etc. The main purpose of this study
is to understand how white goods business firms use social media marketing as a tool to brand
themselves in the Indian consumer durable sector. This present study is conducted for a period of 3
months from February to April 2015.
Keywords:Indian Consumer Durable Market, White goods, Branding and Social Media Marketing.
Advertising has been considered as a means of information about brands which confuses
consumer and often misguides (Littlechild, 1982).Ads for controversial products, which cause
a negative reaction, and thereby offence, can result in negative publicity, complaints to
advertising regulatory bodies, falling sales, and product boycotts. Now-a-days, society is more
open-minded to advertisements for unmentionables (Fahy,1995).Surrogate advertising is a
form of advertising which is used to promote banned products, like
tobacco, cigarettes and alcohol, in the disguise of another product. The purpose of this paper
is to study, review the concept of surrogate advertising and also to know its application in
Indian business organisations. The main objectives of this research paper is to explore the
awareness of surrogate advertising and to know whether surrogate advertising will helps to
promote the core product or not.The primary data was collected by using a well-structured
questionnaire from 59 respondents and are entered into the sub-tables by using the simple
percentage analysis. Convenient data sampling method is used to collect data and Chi-Square
Analysis was used for analysis and inference. The secondary data was collected through
journals, magazines, edited volumes, articles and various websites. The paper concludes that,
although the original products have not been advertised on the television, still these brands
enjoy a higher sales volume each and every year even after the abolition of the advertisements
of their original products.
Keywords:Brand Awareness, Customer Satisfaction, OlaCabs.
manufactured with a white enamel finish but are now colored. White goods include household
appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer,
Microwave Oven, Washing Machine etc. The present paper studies the theoretical concepts of white
goods, branding and social media marketing in Indian context. The paper also studies the theory
contributed by researchers in the area of Indian consumer durable market catering urban, semi-urban
and rural areas. This study depends on the secondary sources of data contributed by
researchers/authors in journals, magazines, edited volumes, articles etc. The main purpose of this study
is to understand how white goods business firms use social media marketing as a tool to brand
themselves in the Indian consumer durable sector. This present study is conducted for a period of 3
months from February to April 2015.
Keywords:Indian Consumer Durable Market, White goods, Branding and Social Media Marketing.