Nature-based adventure experiences constitute a significant segment of the tourism industry and u... more Nature-based adventure experiences constitute a significant segment of the tourism industry and understanding consumers' conceptualisations of value is crucial. The aim of this study is to understand how the perceived value of the climbing experience differs within the climbing community. Interviews with climbers revealed that multiple aspects of the climbing experience are valued, including efficiency, play, excellence, aesthetics, status, emotion, esteem and authenticity. The results highlight that conceptualisations of value vary with experiential style. The study thus adds to the conversation on what creates value in the climbing experience and how this fluctuates throughout the climbing experience. The study contributes to our understanding of nature-based experiences and to the development and marketing of adventure experiences. The results imply that building a strong climbing image at destinations and being involved in the climbing community represent key issues that contribute to co-creating value in the tourist experience.
The popularity of adventure activities in leisure and tourism is escalating, yet little is known ... more The popularity of adventure activities in leisure and tourism is escalating, yet little is known about how personality and perceived constraints can prevent consumption of such activities. The aim of this study was to test a model of the mediating role of psychological constraints in explaining the relationship between personality and interest in adventure activity participation. Based on a questionnaire survey of 1324 respondents, a quantitative analysis using structural equation modelling (SEM) was carried out. The results show that personality does influence psychological constraints, which in turn have a significant negative effect on adventure activity participation. Increased knowledge about the constraints to adventure activity participation can contribute to realizing the full development potential that lies in adventure consumption in leisure and tourism. Implications of the research can prove valuable in both leisure and tourism marketing and management.
Journal of hospitality & tourism education, Nov 4, 2019
The teaching-learning relationship has been subject to discussion within higher education (HE), a... more The teaching-learning relationship has been subject to discussion within higher education (HE), as has the traditional lecture. Teaching and lectures cannot be understood without including students as part of the setting, particularly so within a cross-cultural classroom where various hermeneutics are involved. International students have different ways of understanding and interpreting data, and may be accustomed to various educational traditions. The aim of this study is to discuss how co-creation can function as a tool for overcoming differences within a cross-cultural context. Qualitative empirical data were collected in four different tourism and marketing student groups. The study findings show that despite requiring increased effort and commitment from all stakeholders, co-creation principles do contribute to bringing about valuable educational experiences. The study contributes to generating a new mindset that can promote valuable learning experiences. It furthermore endorses co-creation as an approach that can enhance value outcomes in a crosscultural context.
The purpose of this article is to discuss and elaborate on contemporary research on nature-based ... more The purpose of this article is to discuss and elaborate on contemporary research on nature-based tourism experiences. Recent studies on nature-based tourism and experiences are analysed within an ontological framework, with a focus on the view of tourists and their experiences, the nature phenomena, role of the presenter, and consequences of tourist presentations. We argue that four main perspectives can
This article deals with willingness to pay (WTP) for nature as a public good. The study addresses... more This article deals with willingness to pay (WTP) for nature as a public good. The study addresses the relationships between motivation for nature-based experiences, environmental engagement, involvement with nature experiences, relationship with nature, preferred degree of adaptation of nature and consumers' WTP. The aim was to identify factors that influence WTP for nature-based tourist experiences. The study relies on quantitative survey data from 1,634 respondents in Norway. The data were analyzed using SPSS. WTP varies according to factors such as escape, recognition, active achievement, esthetics, social and environmental concern, preference for adaptation, and type of natural surroundings. Tourists who place importance on, for example, peer recognition and escape, have a higher WTP for nature that is not overcrowded and with little or no adaptation for tourism purposes. The article discusses practical issues such as how WTP should affect management decisions about the pricing of nature tourism, and presents the theoretical and practical implications of the results.
Journal of Marketing for Higher Education, Feb 18, 2020
Consumers are constantly searching for new experiences that provide more than just a product or a... more Consumers are constantly searching for new experiences that provide more than just a product or a service. A cup of coffee is not just a cup of coffee. The atmosphere surrounding the coffee experience is a matter of ever greater importance to consumers. Along with an increased demand for experiences, the lecture hall has also become a setting where students expect to be entertained and engaged. This article looks into how value created through co-creation and mutual resource exchange can contribute in higher educational experiences. The article also explores how implementing tools from marketing can promote learning experiences. This study is based on focus group interviews, evaluations and observations. The findings show that co-creation of values can contribute to students perception of learning. By linking theories of marketing and higher education, the article contributes to new ways of thinking that focuses on cocreation of value in a teaching-learning context.
This article aims to provide insight into how babymoon tourism can contribute to well-being by us... more This article aims to provide insight into how babymoon tourism can contribute to well-being by using a multimethod approach, combining autoethnography and netnography. The findings show that mothers-to-be experience well-being derived from co-creation and meaning. Participation in activities and everyday-like events at the destination can lead to happiness and improved quality of life. Self-development, empowerment, interpersonal interactions, and engagement with local culture all inspire well-being. In contrast, destinations’ representations of babymoon tourism focus on physical facilities, where culture and co-creation are absent in the realization of well-being. Viewing co-creation of well-being through a cultural interaction lens suggests an untapped potential for tourism businesses and could be a way forward for promoting babymoons. The study makes theoretical and practical contributions. Its original methodological approach, namely an autoethnographic narrative of babymoon tourism, could lower the threshold for conducting autoethnographic studies in current travel research, and encourage further studies of babymoon tourism.
Verdifulle turismeopplevelserverdi for hvem? Sammendrag Verdifulle opplevelser står sentralt i tu... more Verdifulle turismeopplevelserverdi for hvem? Sammendrag Verdifulle opplevelser står sentralt i turismenaeringen og har betydning både for bedrift og kunde. Denne artikkelen tar for seg hvordan verdi kan forstås fra både et kunde-og bedriftsperspektiv. Studien sammenholder finansiell verdi og kundeverdi gjennom kvalitativ analyse av regnskaper og kundeomtaler for to reiselivsbedrifter med fokus på opplevelser. Analysen av kunders opplevde verdi, synliggjør hvilke elementer av opplevelsen som bidrar til verdi for kunden. Studien viser at det å sammenholde kundeverdi og bedriftsverdi kan bidra
This study directs attention to the gender aspects of the vacation. In tourism, gender difference... more This study directs attention to the gender aspects of the vacation. In tourism, gender differences are evident in that male and female consumption differ in various phases of a vacation. This study intends to shed light on gender intricacies as it relates to nature-based vacations. Based on a quantitative survey, the vacation experience is measured in the dimensions of tourism motivation, evaluation of attributes, and activity involvement. A survey questionnaire was handed out among tourists in northern Norway, resulting in a sample size of 867 respondents. The study findings show a clear disparity between genders in the dimensions measured. Women placed higher importance on vacation motivations relating to mental relaxation, escape, physical activity. and learning about places and cultures. Women also value the tourism company attributes of price, products, and hygiene higher than men do. In terms of destination attributes, women value restaurant options, price level at destination, and climate higher than men do. The results also reveal that women are more prone to participate in activities that are culturally oriented, as well as hiking, and men take more interest in fishing and boating. The study thus raises awareness of how gender dissimilarities in tourism consumption might contribute to the knowledge of how women and men differ in their preferences when being on vacation.
Journal of Hospitality & Tourism Research, Oct 23, 2019
Climbing is increasingly popular in certain destinations, yet there is little knowledge of the in... more Climbing is increasingly popular in certain destinations, yet there is little knowledge of the influence of history on climbing and other adventure tourism experiences. Climbing destinations renowned within the climbing community may well be unknown to the broader tourist masses. Using qualitative interviews of climbers visiting the Lofoten Islands, Norway, this article examines how the historical context of climbing has played a part in shaping the climbers' experiences. The study discusses the influence of history, authenticity, storytelling, and image on today's experiencescape for climbers. It is revealed how the climbing community is influenced by history through the dissemination of stories and knowledge about places, routes and iconic climbers. Moreover, authenticity is recognized in the perception of the place and the types of route; this includes existential authenticity, where the climbing image of Lofoten remains authentic. The climbing community together shapes the experiencescape through a mutual devotion to the climbing culture.
The understanding of nature and nature-based tourism products might differ according to tourists’... more The understanding of nature and nature-based tourism products might differ according to tourists’ nationality. Existing knowledge is often based on Western tourists view and relation to nature-based tourism. Eastern European tourists, however, might not share the same understanding. The Eastern European tourist market is increasing and destinations compete to attain their share, while it is evident that further knowledge is needed to apprehend what this market expects from nature-based experiences. Tour operators play a crucial role in imparting knowledge of destinations and tourism products to potential consumers. This article attends to the issue through interviews of six tour operators in Russia, to inform on how Russian tourists relate to nature-based experiences. The article also addresses intermediaries’ influence upon tourists meaning formation through their communication of nature-based tourism experiences. The content analysis reveals four main content areas that relate to ...
This study sets out to explore how tourist nationalities with dissimilar cultural orientation dif... more This study sets out to explore how tourist nationalities with dissimilar cultural orientation differ in their evaluation of nature-based tourism experiences. For this purpose 679 tourists in Norway responded to a questionnaire on nature-based tourism experiences. Furthermore, 20 nationalities are segmented along a collectivism-individualism continuum (C-I-C). The resulting segments are then compared based on their perception of an overall nature-based tourism experience, which in this study is operationalized in terms of three dimensions; experience, motive and activity. The results show segments that can be divided into high individualism and high collectivism (and a mid- segment). The segments diverge significantly on the evaluation of the overall nature-based tourism experience. For instance, the collectivistic tourist nationalities place more importance on entertainment, whereas individualistic tourist nationalities emphasize nature, and more frequently participate in hiking. Ad...
Content analysis is a viable way to thematise consumer experiences. The purpose of this review st... more Content analysis is a viable way to thematise consumer experiences. The purpose of this review study is to examine the use of content analysis in consumer research (1977-2017). The authors explore how content analysis has been used. The reviewed studies address consumer experiences. The results show that qualitative content analysis is not used as a method in its own right; it is more often applied as a supplement to quantitative testing. There is also a lack of rigorous reporting of methodologies in many studies. The systematic review provides four propositions, content analysis studies: 1) vary in execution and reporting; 2) have a tendency towards methodological vagueness; 3) do not apply content analysis as a sole method; 4) are versatile. The study can also serve as point of departure for novice researchers wishing to engage with content analysis research. We suggest that further research is needed to explore the use of qualitative methodologies in consumer research.
Verdifulle turismeopplevelserverdi for hvem? Sammendrag Verdifulle opplevelser står sentralt i tu... more Verdifulle turismeopplevelserverdi for hvem? Sammendrag Verdifulle opplevelser står sentralt i turismenaeringen og har betydning både for bedrift og kunde. Denne artikkelen tar for seg hvordan verdi kan forstås fra både et kunde-og bedriftsperspektiv. Studien sammenholder finansiell verdi og kundeverdi gjennom kvalitativ analyse av regnskaper og kundeomtaler for to reiselivsbedrifter med fokus på opplevelser. Analysen av kunders opplevde verdi, synliggjør hvilke elementer av opplevelsen som bidrar til verdi for kunden. Studien viser at det å sammenholde kundeverdi og bedriftsverdi kan bidra
International Journal of Quality and Service Sciences, 2019
Purpose The purpose of this study is to explore perceptions of successful collaboration by a grou... more Purpose The purpose of this study is to explore perceptions of successful collaboration by a group of professionals in primary health care, using service-dominant logic (SDL) as a theoretical framework. Design/methodology/approach This study carries out secondary analysis of the results from a Norwegian national survey on collaboration amongst professionals in primary health care services. Findings Findings illustrate that SDL can provide a theoretical framework for understanding health and social care services. The study provides evidence for the relevance of the theory at micro level. Viewing primary care through the lens of SDL enables an understanding of the applicability of market principles to health and social care. The study illustrates the relevance of the following principles: services are the fundamental basis of exchange; indirect exchange can mask the fundamental basis of exchange. Operant resources are the fundamental source of strategic benefit; actors cannot deliver value but can participate in the creation and offering of value propositions. Social implications Awareness of the use of SDL in health care services can be positive for service provision and it could be incorporated as a supplementary perspective in educational programs for health care professionals. Originality/value Applying principles from SDL as a theoretical framework for primary care services challenges the conventional understanding of marketing in health services. This paper responds to the need for a more in-depth understanding of how SDL can help health care professionals recognize their role as participants in providing seamless health care at micro level.
The International Journal of Digital Accounting Research, 2014
The construct of destination image and its formation are well researched. Numerous studies are co... more The construct of destination image and its formation are well researched. Numerous studies are conducted to investigate how destination images impact tourists" attitudes, behaviour and destination choice and what factors influence their destination image formation. However, much of this research focuses on post-visit images, and little is still known about the actual process of destination image formation as it unfolds, particularly prior to visiting a destination. Understanding this process of image development is meanwhile critical, as tourist numbers worldwide continue to grow. Destinations face fiercer competition, and their expanding image representations on the Internet are more frequently created outside Destination Management Organisations" (DMO) offices. This study attempts to shed light on a destination image formation process prior to visiting a destination. By triangulating click-stream, eye-tracking, questionnaire and interview data, the work explores the types of online information sources involved in this process and examines their significance for destination image formation.
Growing interest in tourism experiences is evident in the tourism industry. The concern with crea... more Growing interest in tourism experiences is evident in the tourism industry. The concern with creating memorable experiences is an area of increasing importance for both the industry and researchers alike. The focus within the experience economy to date has been on culturally derived experiences, whereas the ones based on natural resources have been more scarcely debated. To maintain a position in the international tourism market, there is clearly a need to develop promotion strategies that will attract the attention of the increasing market of nature-based tourists. The intent of this study is to compare how Norwegian nature-based tourism experiences are visually communicated towards two international markets. The visual aspect of promotion is addressed by analyzing and comparing photographs used in brochures and on websites, directed at the Russian and the British market. As a result of the literature review a matrix is introduced as a framework for further research on photographic...
This article aims to provide insight into how babymoon tourism can contribute to well-being by us... more This article aims to provide insight into how babymoon tourism can contribute to well-being by using a multimethod approach, combining autoethnography and netnography. The findings show that mothers-to-be experience well-being derived from co-creation and meaning. Participation in activities and everyday-like events at the destination can lead to happiness and improved quality of life. Self-development, empowerment, interpersonal interactions, and engagement with local culture all inspire well-being. In contrast, destinations’ representations of babymoon tourism focus on physical facilities, where culture and co-creation are absent in the realization of well-being. Viewing co-creation of well-being through a cultural interaction lens suggests an untapped potential for tourism businesses and could be a way forward for promoting babymoons. The study makes theoretical and practical contributions. Its original methodological approach, namely an autoethnographic narrative of babymoon tou...
Nature-based adventure experiences constitute a significant segment of the tourism industry and u... more Nature-based adventure experiences constitute a significant segment of the tourism industry and understanding consumers' conceptualisations of value is crucial. The aim of this study is to understand how the perceived value of the climbing experience differs within the climbing community. Interviews with climbers revealed that multiple aspects of the climbing experience are valued, including efficiency, play, excellence, aesthetics, status, emotion, esteem and authenticity. The results highlight that conceptualisations of value vary with experiential style. The study thus adds to the conversation on what creates value in the climbing experience and how this fluctuates throughout the climbing experience. The study contributes to our understanding of nature-based experiences and to the development and marketing of adventure experiences. The results imply that building a strong climbing image at destinations and being involved in the climbing community represent key issues that contribute to co-creating value in the tourist experience.
The popularity of adventure activities in leisure and tourism is escalating, yet little is known ... more The popularity of adventure activities in leisure and tourism is escalating, yet little is known about how personality and perceived constraints can prevent consumption of such activities. The aim of this study was to test a model of the mediating role of psychological constraints in explaining the relationship between personality and interest in adventure activity participation. Based on a questionnaire survey of 1324 respondents, a quantitative analysis using structural equation modelling (SEM) was carried out. The results show that personality does influence psychological constraints, which in turn have a significant negative effect on adventure activity participation. Increased knowledge about the constraints to adventure activity participation can contribute to realizing the full development potential that lies in adventure consumption in leisure and tourism. Implications of the research can prove valuable in both leisure and tourism marketing and management.
Journal of hospitality & tourism education, Nov 4, 2019
The teaching-learning relationship has been subject to discussion within higher education (HE), a... more The teaching-learning relationship has been subject to discussion within higher education (HE), as has the traditional lecture. Teaching and lectures cannot be understood without including students as part of the setting, particularly so within a cross-cultural classroom where various hermeneutics are involved. International students have different ways of understanding and interpreting data, and may be accustomed to various educational traditions. The aim of this study is to discuss how co-creation can function as a tool for overcoming differences within a cross-cultural context. Qualitative empirical data were collected in four different tourism and marketing student groups. The study findings show that despite requiring increased effort and commitment from all stakeholders, co-creation principles do contribute to bringing about valuable educational experiences. The study contributes to generating a new mindset that can promote valuable learning experiences. It furthermore endorses co-creation as an approach that can enhance value outcomes in a crosscultural context.
The purpose of this article is to discuss and elaborate on contemporary research on nature-based ... more The purpose of this article is to discuss and elaborate on contemporary research on nature-based tourism experiences. Recent studies on nature-based tourism and experiences are analysed within an ontological framework, with a focus on the view of tourists and their experiences, the nature phenomena, role of the presenter, and consequences of tourist presentations. We argue that four main perspectives can
This article deals with willingness to pay (WTP) for nature as a public good. The study addresses... more This article deals with willingness to pay (WTP) for nature as a public good. The study addresses the relationships between motivation for nature-based experiences, environmental engagement, involvement with nature experiences, relationship with nature, preferred degree of adaptation of nature and consumers' WTP. The aim was to identify factors that influence WTP for nature-based tourist experiences. The study relies on quantitative survey data from 1,634 respondents in Norway. The data were analyzed using SPSS. WTP varies according to factors such as escape, recognition, active achievement, esthetics, social and environmental concern, preference for adaptation, and type of natural surroundings. Tourists who place importance on, for example, peer recognition and escape, have a higher WTP for nature that is not overcrowded and with little or no adaptation for tourism purposes. The article discusses practical issues such as how WTP should affect management decisions about the pricing of nature tourism, and presents the theoretical and practical implications of the results.
Journal of Marketing for Higher Education, Feb 18, 2020
Consumers are constantly searching for new experiences that provide more than just a product or a... more Consumers are constantly searching for new experiences that provide more than just a product or a service. A cup of coffee is not just a cup of coffee. The atmosphere surrounding the coffee experience is a matter of ever greater importance to consumers. Along with an increased demand for experiences, the lecture hall has also become a setting where students expect to be entertained and engaged. This article looks into how value created through co-creation and mutual resource exchange can contribute in higher educational experiences. The article also explores how implementing tools from marketing can promote learning experiences. This study is based on focus group interviews, evaluations and observations. The findings show that co-creation of values can contribute to students perception of learning. By linking theories of marketing and higher education, the article contributes to new ways of thinking that focuses on cocreation of value in a teaching-learning context.
This article aims to provide insight into how babymoon tourism can contribute to well-being by us... more This article aims to provide insight into how babymoon tourism can contribute to well-being by using a multimethod approach, combining autoethnography and netnography. The findings show that mothers-to-be experience well-being derived from co-creation and meaning. Participation in activities and everyday-like events at the destination can lead to happiness and improved quality of life. Self-development, empowerment, interpersonal interactions, and engagement with local culture all inspire well-being. In contrast, destinations’ representations of babymoon tourism focus on physical facilities, where culture and co-creation are absent in the realization of well-being. Viewing co-creation of well-being through a cultural interaction lens suggests an untapped potential for tourism businesses and could be a way forward for promoting babymoons. The study makes theoretical and practical contributions. Its original methodological approach, namely an autoethnographic narrative of babymoon tourism, could lower the threshold for conducting autoethnographic studies in current travel research, and encourage further studies of babymoon tourism.
Verdifulle turismeopplevelserverdi for hvem? Sammendrag Verdifulle opplevelser står sentralt i tu... more Verdifulle turismeopplevelserverdi for hvem? Sammendrag Verdifulle opplevelser står sentralt i turismenaeringen og har betydning både for bedrift og kunde. Denne artikkelen tar for seg hvordan verdi kan forstås fra både et kunde-og bedriftsperspektiv. Studien sammenholder finansiell verdi og kundeverdi gjennom kvalitativ analyse av regnskaper og kundeomtaler for to reiselivsbedrifter med fokus på opplevelser. Analysen av kunders opplevde verdi, synliggjør hvilke elementer av opplevelsen som bidrar til verdi for kunden. Studien viser at det å sammenholde kundeverdi og bedriftsverdi kan bidra
This study directs attention to the gender aspects of the vacation. In tourism, gender difference... more This study directs attention to the gender aspects of the vacation. In tourism, gender differences are evident in that male and female consumption differ in various phases of a vacation. This study intends to shed light on gender intricacies as it relates to nature-based vacations. Based on a quantitative survey, the vacation experience is measured in the dimensions of tourism motivation, evaluation of attributes, and activity involvement. A survey questionnaire was handed out among tourists in northern Norway, resulting in a sample size of 867 respondents. The study findings show a clear disparity between genders in the dimensions measured. Women placed higher importance on vacation motivations relating to mental relaxation, escape, physical activity. and learning about places and cultures. Women also value the tourism company attributes of price, products, and hygiene higher than men do. In terms of destination attributes, women value restaurant options, price level at destination, and climate higher than men do. The results also reveal that women are more prone to participate in activities that are culturally oriented, as well as hiking, and men take more interest in fishing and boating. The study thus raises awareness of how gender dissimilarities in tourism consumption might contribute to the knowledge of how women and men differ in their preferences when being on vacation.
Journal of Hospitality & Tourism Research, Oct 23, 2019
Climbing is increasingly popular in certain destinations, yet there is little knowledge of the in... more Climbing is increasingly popular in certain destinations, yet there is little knowledge of the influence of history on climbing and other adventure tourism experiences. Climbing destinations renowned within the climbing community may well be unknown to the broader tourist masses. Using qualitative interviews of climbers visiting the Lofoten Islands, Norway, this article examines how the historical context of climbing has played a part in shaping the climbers' experiences. The study discusses the influence of history, authenticity, storytelling, and image on today's experiencescape for climbers. It is revealed how the climbing community is influenced by history through the dissemination of stories and knowledge about places, routes and iconic climbers. Moreover, authenticity is recognized in the perception of the place and the types of route; this includes existential authenticity, where the climbing image of Lofoten remains authentic. The climbing community together shapes the experiencescape through a mutual devotion to the climbing culture.
The understanding of nature and nature-based tourism products might differ according to tourists’... more The understanding of nature and nature-based tourism products might differ according to tourists’ nationality. Existing knowledge is often based on Western tourists view and relation to nature-based tourism. Eastern European tourists, however, might not share the same understanding. The Eastern European tourist market is increasing and destinations compete to attain their share, while it is evident that further knowledge is needed to apprehend what this market expects from nature-based experiences. Tour operators play a crucial role in imparting knowledge of destinations and tourism products to potential consumers. This article attends to the issue through interviews of six tour operators in Russia, to inform on how Russian tourists relate to nature-based experiences. The article also addresses intermediaries’ influence upon tourists meaning formation through their communication of nature-based tourism experiences. The content analysis reveals four main content areas that relate to ...
This study sets out to explore how tourist nationalities with dissimilar cultural orientation dif... more This study sets out to explore how tourist nationalities with dissimilar cultural orientation differ in their evaluation of nature-based tourism experiences. For this purpose 679 tourists in Norway responded to a questionnaire on nature-based tourism experiences. Furthermore, 20 nationalities are segmented along a collectivism-individualism continuum (C-I-C). The resulting segments are then compared based on their perception of an overall nature-based tourism experience, which in this study is operationalized in terms of three dimensions; experience, motive and activity. The results show segments that can be divided into high individualism and high collectivism (and a mid- segment). The segments diverge significantly on the evaluation of the overall nature-based tourism experience. For instance, the collectivistic tourist nationalities place more importance on entertainment, whereas individualistic tourist nationalities emphasize nature, and more frequently participate in hiking. Ad...
Content analysis is a viable way to thematise consumer experiences. The purpose of this review st... more Content analysis is a viable way to thematise consumer experiences. The purpose of this review study is to examine the use of content analysis in consumer research (1977-2017). The authors explore how content analysis has been used. The reviewed studies address consumer experiences. The results show that qualitative content analysis is not used as a method in its own right; it is more often applied as a supplement to quantitative testing. There is also a lack of rigorous reporting of methodologies in many studies. The systematic review provides four propositions, content analysis studies: 1) vary in execution and reporting; 2) have a tendency towards methodological vagueness; 3) do not apply content analysis as a sole method; 4) are versatile. The study can also serve as point of departure for novice researchers wishing to engage with content analysis research. We suggest that further research is needed to explore the use of qualitative methodologies in consumer research.
Verdifulle turismeopplevelserverdi for hvem? Sammendrag Verdifulle opplevelser står sentralt i tu... more Verdifulle turismeopplevelserverdi for hvem? Sammendrag Verdifulle opplevelser står sentralt i turismenaeringen og har betydning både for bedrift og kunde. Denne artikkelen tar for seg hvordan verdi kan forstås fra både et kunde-og bedriftsperspektiv. Studien sammenholder finansiell verdi og kundeverdi gjennom kvalitativ analyse av regnskaper og kundeomtaler for to reiselivsbedrifter med fokus på opplevelser. Analysen av kunders opplevde verdi, synliggjør hvilke elementer av opplevelsen som bidrar til verdi for kunden. Studien viser at det å sammenholde kundeverdi og bedriftsverdi kan bidra
International Journal of Quality and Service Sciences, 2019
Purpose The purpose of this study is to explore perceptions of successful collaboration by a grou... more Purpose The purpose of this study is to explore perceptions of successful collaboration by a group of professionals in primary health care, using service-dominant logic (SDL) as a theoretical framework. Design/methodology/approach This study carries out secondary analysis of the results from a Norwegian national survey on collaboration amongst professionals in primary health care services. Findings Findings illustrate that SDL can provide a theoretical framework for understanding health and social care services. The study provides evidence for the relevance of the theory at micro level. Viewing primary care through the lens of SDL enables an understanding of the applicability of market principles to health and social care. The study illustrates the relevance of the following principles: services are the fundamental basis of exchange; indirect exchange can mask the fundamental basis of exchange. Operant resources are the fundamental source of strategic benefit; actors cannot deliver value but can participate in the creation and offering of value propositions. Social implications Awareness of the use of SDL in health care services can be positive for service provision and it could be incorporated as a supplementary perspective in educational programs for health care professionals. Originality/value Applying principles from SDL as a theoretical framework for primary care services challenges the conventional understanding of marketing in health services. This paper responds to the need for a more in-depth understanding of how SDL can help health care professionals recognize their role as participants in providing seamless health care at micro level.
The International Journal of Digital Accounting Research, 2014
The construct of destination image and its formation are well researched. Numerous studies are co... more The construct of destination image and its formation are well researched. Numerous studies are conducted to investigate how destination images impact tourists" attitudes, behaviour and destination choice and what factors influence their destination image formation. However, much of this research focuses on post-visit images, and little is still known about the actual process of destination image formation as it unfolds, particularly prior to visiting a destination. Understanding this process of image development is meanwhile critical, as tourist numbers worldwide continue to grow. Destinations face fiercer competition, and their expanding image representations on the Internet are more frequently created outside Destination Management Organisations" (DMO) offices. This study attempts to shed light on a destination image formation process prior to visiting a destination. By triangulating click-stream, eye-tracking, questionnaire and interview data, the work explores the types of online information sources involved in this process and examines their significance for destination image formation.
Growing interest in tourism experiences is evident in the tourism industry. The concern with crea... more Growing interest in tourism experiences is evident in the tourism industry. The concern with creating memorable experiences is an area of increasing importance for both the industry and researchers alike. The focus within the experience economy to date has been on culturally derived experiences, whereas the ones based on natural resources have been more scarcely debated. To maintain a position in the international tourism market, there is clearly a need to develop promotion strategies that will attract the attention of the increasing market of nature-based tourists. The intent of this study is to compare how Norwegian nature-based tourism experiences are visually communicated towards two international markets. The visual aspect of promotion is addressed by analyzing and comparing photographs used in brochures and on websites, directed at the Russian and the British market. As a result of the literature review a matrix is introduced as a framework for further research on photographic...
This article aims to provide insight into how babymoon tourism can contribute to well-being by us... more This article aims to provide insight into how babymoon tourism can contribute to well-being by using a multimethod approach, combining autoethnography and netnography. The findings show that mothers-to-be experience well-being derived from co-creation and meaning. Participation in activities and everyday-like events at the destination can lead to happiness and improved quality of life. Self-development, empowerment, interpersonal interactions, and engagement with local culture all inspire well-being. In contrast, destinations’ representations of babymoon tourism focus on physical facilities, where culture and co-creation are absent in the realization of well-being. Viewing co-creation of well-being through a cultural interaction lens suggests an untapped potential for tourism businesses and could be a way forward for promoting babymoons. The study makes theoretical and practical contributions. Its original methodological approach, namely an autoethnographic narrative of babymoon tou...
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Papers by May Vespestad