Papers by NORA MOHD BASIR
Pertanika journal of social science and humanities, Dec 15, 2022
Recent trends in graduate employment have raised concerns among higher education providers and ot... more Recent trends in graduate employment have raised concerns among higher education providers and other stakeholders. Issues concerning the soft skills gap have been constantly raised so that industries and universities can adopt various initiatives to address this situation. In addition, employment has shifted from production to service, increasing the importance of soft skills. This study aims to map graduates' soft skills and employment status after graduation. The Ministry of Higher Education repository was used to select 100,413 first-degree graduates who had completed their studies. Logistic regression analysis created the graduate employability predictive model, which yielded a 77% accuracy. The findings show that 85.5% of graduates were employed during data collection. The predictive model suggests that graduate employability status is affected by factors such as gender, family income, the field of study, MUET, CGPA, internship, entrepreneurship course, working experience, communication skills, analytical skills, teamwork, positive values, and general knowledge.
International Journal of Information and Education Technology, 2015
International journal of computer theory and engineering, Jun 1, 2015
There is an emerging trend of using games for learning purposes and previous research has looked ... more There is an emerging trend of using games for learning purposes and previous research has looked at how the concept is applied in different fields. However, little studies have been done to examine how programming affects primary school students especially in the Malaysian context. To better understand how learners respond to the use of digital games in learning programming, this exploratory case study is performed by examining the attitude of upper primary schools students towards its usage. The students were asked to perform several learning activities using games during which observations were made and questionnaires were distributed for data collection. The outcome of the study will be useful in the future development of games that are suitable to the students' age and level. By identifying the learners' preference, it can help to guide the development of digital games especially in the field of programming.
ABSTRACT Programming is one of the most important areas in computer science. Based on many resear... more ABSTRACT Programming is one of the most important areas in computer science. Based on many researches, it was found that the programming subject has the highest failure rate in universities. Hence, several studies had emphasized the importance of introducing programming from the early years of education. A game-based approach is used in this study by focusing on primary school students. A literature survey and an exploratory case study were executed by implementing several learning activities using games. Questionnaires were later distributed to these students after the activities were completed. The findings of this research listed some common game-based approach in introductory computer programming and learners' preferences towards games for upper primary school students. The results of this study can be used as the basis for the development of appropriate games that are suitable to the students' age and level.
Pertanika journal of social science and humanities, Dec 15, 2022
Recent trends in graduate employment have raised concerns among higher education providers and ot... more Recent trends in graduate employment have raised concerns among higher education providers and other stakeholders. Issues concerning the soft skills gap have been constantly raised so that industries and universities can adopt various initiatives to address this situation. In addition, employment has shifted from production to service, increasing the importance of soft skills. This study aims to map graduates' soft skills and employment status after graduation. The Ministry of Higher Education repository was used to select 100,413 first-degree graduates who had completed their studies. Logistic regression analysis created the graduate employability predictive model, which yielded a 77% accuracy. The findings show that 85.5% of graduates were employed during data collection. The predictive model suggests that graduate employability status is affected by factors such as gender, family income, the field of study, MUET, CGPA, internship, entrepreneurship course, working experience, communication skills, analytical skills, teamwork, positive values, and general knowledge.
The main purpose of this research is to identify factors that determine the level of satisfaction... more The main purpose of this research is to identify factors that determine the level of satisfaction experienced by customers when they visit a family-chain restaurant by using independent variables such as food, service and ambience. Respondents in this research are customers who dine-in at the family-chain restaurants. The questionnaires have been distributed throughout 40 outlets in Malaysia. The data collected from the questionnaires are analyzed using Reliability and Validity Analysis tests such as Kaiser-Meyer-Olkin (KMO) test, Barlett’s Test of Sphericity and Cronbach’s Alpha Test from SPSS software. The findings indicated that factors such as food, service and ambience have a significant influence on the level of customer satisfaction when they consumed food at these family-chain restaurants. A high level of satisfaction will result in return visits to the restaurant and therefore generate a sense of loyalty for this category of restaurant in general and the restaurant’s brand ...
This study aims to determine the principal drivers of customer satisfaction in the aspect of meal... more This study aims to determine the principal drivers of customer satisfaction in the aspect of meal or food dimension (i.e. food quality, food pricing, food portioning, and food presentation) in family restaurants in Malaysia. Moreover, the study investigates the relationship between factors of food dimension and customer satisfaction in family restaurants. A total of 460 dine-in customers were randomly selected from 40 outlets of family restaurant chains in Malaysia and submitted feedback forms. The findings indicate that customer satisfaction is influenced most by the quality of food, followed by the presentation of food, meal portion and food pricing (in that order). Furthermore, results show that all factors of food dimension have a significant impact on family restaurants in Malaysia. Thus, this study provides potential ways for restaurateurs to increase customer satisfaction and loyalty by improving their understanding of the factors of food dimension that influence customer sat...
2014 IEEE International Conference on Control System, Computing and Engineering (ICCSCE 2014), 2014
Software agents are known to assist humans in handling many complex systems. Currently, there are... more Software agents are known to assist humans in handling many complex systems. Currently, there are consciousness among researchers in software agents to continuously find ways to instill human traits in software agents' behaviors. Sincere behavior is one of the many noble human behaviors that one could consider to be adapted in software agents. Research show that sincerity culture within organizational communities helps organizations produce high quality services or products. To adapt humans' sincere behavior in software agents we conduct a study on the factors of humans' sincere behavior. The study entails a questionnaire survey based on 20 items that solicit self-evaluation of sincerity factors in the working environment. Factor analysis of the survey results shows that there are four factors that influence humans' sincere behavior in the work place: (1) passion in doing the job, (2) integrity towards the organization, (3) positive behavior, and (4) sacrifice. The findings would be useful for instilling human sincere behavior in software agents.
International Journal of Information and Education Technology, 2015
Critical thinking should be taught as early as childhood stage. The skill is very important meant... more Critical thinking should be taught as early as childhood stage. The skill is very important meant for developing creative and innovative minds. Hence, it can be introduced through programming substance. However, there is a lack of study on introducing programming substance at the elementary school level especially using tangible game approach. Thus, this study is to determine students' tendency toward tangible game-based approach in introducing learning programming. A survey has been distributed to forty-nine elementary school students aged 11 to 12 years old. The students need to play a tangible game-based on critical thinking namely "Beat the clock -Sorting Networks". The result shows that students tend to enjoy a tangible outdoor game play with friends and it is help in developing their problem solving skills. Therefore, we suggest to design a tangible game-based that suitable with the elementary school students deliberate for emerging and sharpening their critical thinking skills.
International Journal of Computer Theory and Engineering, 2015
There is an emerging trend of using games for learning purposes and previous research has looked ... more There is an emerging trend of using games for learning purposes and previous research has looked at how the concept is applied in different fields. However, little studies have been done to examine how programming affects primary school students especially in the Malaysian context. To better understand how learners respond to the use of digital games in learning programming, this exploratory case study is performed by examining the attitude of upper primary schools students towards its usage. The students were asked to perform several learning activities using games during which observations were made and questionnaires were distributed for data collection. The outcome of the study will be useful in the future development of games that are suitable to the students' age and level. By identifying the learners' preference, it can help to guide the development of digital games especially in the field of programming.
2014 3rd International Conference on User Science and Engineering (i-USEr), 2014
ABSTRACT Programming is one of the most important areas in computer science. Based on many resear... more ABSTRACT Programming is one of the most important areas in computer science. Based on many researches, it was found that the programming subject has the highest failure rate in universities. Hence, several studies had emphasized the importance of introducing programming from the early years of education. A game-based approach is used in this study by focusing on primary school students. A literature survey and an exploratory case study were executed by implementing several learning activities using games. Questionnaires were later distributed to these students after the activities were completed. The findings of this research listed some common game-based approach in introductory computer programming and learners' preferences towards games for upper primary school students. The results of this study can be used as the basis for the development of appropriate games that are suitable to the students' age and level.
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Papers by NORA MOHD BASIR