The aim of this study was to evaluate the impact of branding in the music streaming industry whil... more The aim of this study was to evaluate the impact of branding in the music streaming industry while considering the three companies, which include Spotify, Tidal and Apple Music. Following the quantitative research methodology, the researcher survey 80 music listeners in the university. Based on the results, the responses of participants were oriented towards Spotify. In regards to the preferences of music streaming services, Spotify lied on the first preference. Meanwhile, Apple Music lied at the second number. Whereas, Tidal lied on the third number followed by a minimal amount of responses for its services chosen by the consumers. Branding has main stake in the music streaming services industry. The evaluation of branding of three brands such as Tidal, Apple Music and Spotify provide the differing results. Tidal and Apple Music have good branding and its impact on the consumer choice. However, Tidal followed by Apple Music has lower impact when it comes to compare the results and responses with Spotify.
International Journal of Social Science & Entrepreneurship
The objective of this study is to look into the impact of remittances on economic growth in Pakis... more The objective of this study is to look into the impact of remittances on economic growth in Pakistan. Pakistan came in tenth in terms of remittances collected. Policymakers can benefit from a better understanding of this link. For the purposes of this study, Pakistan data was obtained from the World Bank's Economic Data website between 2001 and 2019. Economic growth is proxies by the independent variable (IV), GDP per person growth, and remittances. According to the test known as the Augmented Dickey Fuller (ADF and the least squares approach, remittances have both immediate and long-term significant effects on the growth of the economy. Policymakers might use the outcomes of this study to design future migrant labor management measures. Over time, Pakistani foreigners have sent more money home as remittances. Money transfers to Pakistan grew from a value of $19.9 billion in 2020 to a total of $31.9 billion in 2021, based on data from the State Bank of Pakistan, suggesting a...
The aim of this study was to evaluate the impact of branding in the music streaming industry whil... more The aim of this study was to evaluate the impact of branding in the music streaming industry while considering the three companies, which include Spotify, Tidal and Apple Music. Following the quantitative research methodology, the researcher survey 80 music listeners in the university. Based on the results, the responses of participants were oriented towards Spotify. In regards to the preferences of music streaming services, Spotify lied on the first preference. Meanwhile, Apple Music lied at the second number. Whereas, Tidal lied on the third number followed by a minimal amount of responses for its services chosen by the consumers. Branding has main stake in the music streaming services industry. The evaluation of branding of three brands such as Tidal, Apple Music and Spotify provide the differing results. Tidal and Apple Music have good branding and its impact on the consumer choice. However, Tidal followed by Apple Music has lower impact when it comes to compare the results and responses with Spotify.
International Journal of Social Science & Entrepreneurship
The objective of this study is to look into the impact of remittances on economic growth in Pakis... more The objective of this study is to look into the impact of remittances on economic growth in Pakistan. Pakistan came in tenth in terms of remittances collected. Policymakers can benefit from a better understanding of this link. For the purposes of this study, Pakistan data was obtained from the World Bank's Economic Data website between 2001 and 2019. Economic growth is proxies by the independent variable (IV), GDP per person growth, and remittances. According to the test known as the Augmented Dickey Fuller (ADF and the least squares approach, remittances have both immediate and long-term significant effects on the growth of the economy. Policymakers might use the outcomes of this study to design future migrant labor management measures. Over time, Pakistani foreigners have sent more money home as remittances. Money transfers to Pakistan grew from a value of $19.9 billion in 2020 to a total of $31.9 billion in 2021, based on data from the State Bank of Pakistan, suggesting a...
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Papers by Poonam Riaz