Papers by Timothy Schibik
Journal of Vacation Marketing
Popular travel destinations worldwide are often visited because they are historically significant... more Popular travel destinations worldwide are often visited because they are historically significant. As such, many historic locations are promoted using historical imagery. While tourist attractions and travel destinations advertise based on their historical significance, few studies have looked at how the use of history impacts consumer perceptions of the aforementioned travel destinations. This paper examines how retro imagery in visual-based marketing appeals influences consumers’ desire to travel to popular tourist locations. The study reported here utilizes two experiments with a travel destination with a known association with retro imagery and nostalgic advertising.
As noted in may places, the market for visual/fine arts is a multi-billion dollar worldwide marke... more As noted in may places, the market for visual/fine arts is a multi-billion dollar worldwide market about which very little academic work has been done (Velthuis, 2007). This void would seem to present an opportunity for economists and marketers to offer their perspectives and to then inform practice within the visual arts market. While there have been some efforts to help artists (Smith, 2011) little has been accomplished. This paper seeks to answer the main question as to why marketers and economists have difficulty making inroads in the visual arts markets. As noted by Marshall and Thach (2014), efforts by marketers to offer perspective within the arts are very often viewed with suspicion. This suspicion is often triggered by the existing internal conflict faced by many artists that contrasts the intrinsic value of self-expression with the extrinsic rewards of the market (Marshall and Forest, 2011). The conflict between intrinsic and extrinsic motivations was described by Marx (20...
The increasing utilization of part-time faculty in higher education is of major concern to many i... more The increasing utilization of part-time faculty in higher education is of major concern to many in the academe. Yet, one of the comments routinely tossed around business schools is that, unlike within the other areas of a university, little concern should be paid to the portion of part-time faculty utilized to teach undergraduate business courses. The rationale behind this line of thought follows from the perception that, unlike within the other academic schools, those individuals who teach on a part-time basis in business are business professionals who bring “real-world” expertise to the classroom. These specially classified part-time faculty members then should not be viewed as a costsaving effort on the part of the school to staff lower-division classes with lesser trained faculty, but rather, business adjunct faculty represent an astute attempt by business schools to staff the classrooms with talent that could not typically be afforded. What is happening to the usage of parttime...
The increasing utilization of part-time faculty in higher education is of major concern to many i... more The increasing utilization of part-time faculty in higher education is of major concern to many in the academe. Yet, one of the comments routinely tossed around business schools is that, unlike within the other areas of a university, little concern should be paid to the portion of part-time faculty utilized to teach undergraduate business courses because business adjuncts are different. The rationale behind this line of thought follows from the perception that, unlike within the other academic schools, those individuals who teach on a part-time basis in business are business professionals who bring “real-world” expertise to the classroom. These specially classified part-time faculty members then should not be viewed as a cost-saving effort on the part of the school to staff lowerdivision classes with lesser trained faculty, but rather, business adjunct faculty represent an astute attempt by business schools to staff the classrooms with talent that could not typically be afforded. Ho...
International Journal of Data Analysis Techniques and Strategies, 2016
Http Dx Doi Org 10 1300 J073v04n01_08, Nov 2, 2010
ABSTRACT Regional tourism planning shopping center. This analogy is presented to help the regiona... more ABSTRACT Regional tourism planning shopping center. This analogy is presented to help the regional planning body overcome many of the marketing management problems associated with coordinating a regional plan. By presenting the shopping center analogy the regional tourism planning body can clarify for the individual sites their roles and obligations. The analogy also demonstrates the synergistic effects each site has with all other sites in the region and helps the sites see the value of cooperating the group promotional efforts. An example employing Historic Southern Indiana and sites within a 26-county region is provided.
The Department Chair, 2007
The relationship between introductory statistics and marketing research courses should be recogni... more The relationship between introductory statistics and marketing research courses should be recognized by instructors in both areas. Assumptions, which may be false, made by the marketing research instructor are discussed. The perspective of the statistics instructor is addressed through a review of recent statistical education literature. Suggestions for improving both courses through integration are presented. Ideally, the prerequisite statistics course(s) will mesh perfectly with the needs of the pursuant marketing research course. The typical undergraduate marketing research course attempts to expose students to all aspects of the research process from research design through presenting the results. Given the vast scope and ambiguous parameters of such a course, marketing research instructors cannot devote large quantities of course time to teaching basic statistics. The assumption must be made that the student has adequate preparation in the prerequisite statistical coursework. T...
Journal of Travel & Tourism Marketing, 1995
ABSTRACT Regional tourism planning shopping center. This analogy is presented to help the regiona... more ABSTRACT Regional tourism planning shopping center. This analogy is presented to help the regional planning body overcome many of the marketing management problems associated with coordinating a regional plan. By presenting the shopping center analogy the regional tourism planning body can clarify for the individual sites their roles and obligations. The analogy also demonstrates the synergistic effects each site has with all other sites in the region and helps the sites see the value of cooperating the group promotional efforts. An example employing Historic Southern Indiana and sites within a 26-county region is provided.
NASPA Journal, 2003
This article describes an alternative method for the study of first-year students impressions of... more This article describes an alternative method for the study of first-year students impressions of their first-semester experiences in higher education. Using an innovative, phenomenologically-oriented, individual-environment interaction technique, a sample of undergraduates from a public four-year comprehensive university were asked to take a series of reflexive photographs, representative of their impressions of the university, describe in writing the reasons why the photographs illustrated their experiences, and discuss the various underlying themes of their photographs in subsequent focus-group interviews. This reflexive photography technique breaks the study subjects away from the typical researcher-oriented quantitative technique and allows for a more open and creative analysis of student perceptions. Our research revealed a number of primary themes including perceptions about the universitys physical environment, interactions with faculty, interactions with other students, student support services, and career counseling and preparation for the future with a level of detail and university specificity not available through quantitative techniques alone.
Journal of Higher Education Policy and Management, 2004
Journal of Accounting Education, 1995
41st Annual Meeting of the Association for Institutional …, 2001
Atlantic Economic Journal, 2012
Considerable research has been conducted on the use of student ratings of instruction (SROIs) to ... more Considerable research has been conducted on the use of student ratings of instruction (SROIs) to measure, assess, and enhance teaching effectiveness (P. Gravestock and E. Gregor-Greenleaf, Student Course Evaluations: Research, Models and Trends, 2008). A major strand in the SROI literature focuses on their validity and reliability (L. Aleamoni, Journal of Personnel Evaluation in Education, 1999). This assures the quality of the information garnered about teaching effectiveness, but assumes that SROI items contain at least some positive quantity of information. Based on recent developments in the entropy literature, this paper focuses on establishing the quantity of information in SROIs using an entropy measure that places limited prior information on survey items or the data generation process (F. Dahl and N. Osteras, Entropy, 2010). For a single survey question, the entropy in a system can be described as À n P H h¼1 p h log 2 p h ð Þ, where n is the sample size, p is the proportion of responses in one of H mutually exclusive and collectively exhaustive categories (h01,..,H), and 2 is the base of the log. Entropy is maximized when as much information as possible has been extracted from the data while placing as few prior assumptions as possible on the probabilities and the data generating process. This occurs when responses are uniformly distributed across categories. The total amount of information in a question can be calculated in percentage terms by dividing the actual entropy in the sample of data by the maximum entropy possible. The unique quantity of information can also be compared across two survey questions using the concept of cross-entropy: P H h¼1 p h log 2 p h q h where the q's are proper probabilities for a reference question (question Z) and the p's are proper probabilities for a comparator question (question
Online Journal of Distance Learning Administration, Dec 15, 2004
The Oxford Dictionary of Economics defines “goods” as things that people (e.g., consumers) prefer... more The Oxford Dictionary of Economics defines “goods” as things that people (e.g., consumers) prefer to consume more of rather than less. Further, these “goods” overwhelmingly adhere to a relationship between price and quantity known as the Law of Demand wherein consumers will purchase more of a good at lower prices than at higher prices. How the demand for these “goods” reacts to non-price stimuli is also well known and yields a place in the market system for marketing. Traditionally, the adoption of marketing techniques to alter the consumer satisfaction process and thus consumer demand has predictable impacts on the market for a good. The demand for music (e.g., songs and concerts) has characteristically been treated as one of these traditional “goods.” The way music is priced, distributed and promoted has changed over time, but this evolution has largely been crafted based on the assumption that music was a commodity to be dealt with as most other goods. Implicit in this assumption...
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Papers by Timothy Schibik