Papers by gusti ayu aghivirwiati
Ekonomi dan Bisnis Universitas Udayana (e-journal), Jan 31, 2024
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Ekonomi dan Bisnis Universitas Udayana (e-journal), Jul 31, 2023
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J-ABDI Jurnal Pengabdian kepada Masyarakat, Jan 30, 2022
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Buletin Studi Ekonomi
This study aims to determine the influence of product quality in terms of word of mouth and purch... more This study aims to determine the influence of product quality in terms of word of mouth and purchase decisions, the influence of word of mouth and purchasing decisions and the role of word of mouth mediating the influence of product quality on the purchasing decision of Alissa hijab online shop in Denpasar city. The study was conducted by 120 respondents of female sex in Denpasar city who had purchased Alissa Hijab products. The number of respondents was determined using the purposive sampling method, namely the sample determination technique using certain criteria. The data was obtained by distributing a questionnaire that was analyzed using path (path analysis) and a Sobel test. The test results state that the product quality variable has a positive and significant effect on the word of mouth, the product quality variable has a positive and significant effect on purchase satisfaction, the word-of-mouth variable has a significant positive effect on purchasing turnover, and the word...
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ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat
The Ladrang Crispy Business of Mrs. Ni Kadek Indra Puspita is a home industry business located in... more The Ladrang Crispy Business of Mrs. Ni Kadek Indra Puspita is a home industry business located in Kenderan Village, Gianyar Regency. Indra's mother has been running the business of making ladrang chips for approximately 2 years since the onset of covid-19 which caused Indra's mother to be dismissed from work. During this 2 year period, the production of Ladrang Chips produced by partners is erratic every month depending on orders from small shops / stalls, which Indra usually entrusts to sell Ladrang chips which are produced by partners, and there are orders from relatives and partners, resulting in income uncertain partner. Customers owned by partners come from the partner's village of residence and there are also some from villages around the partner's residence. Therefore, the marketing area of Mrs. Indra's Kripik Ladrang business is not wide. Based on this, the goal to be achieved in this community service activity is to help solve the problems faced by par...
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Papers by gusti ayu aghivirwiati