Thesis Chapters by hassan raza
The aim of present research study was to examine the portrayal of Pakistan in post Osama bin lade... more The aim of present research study was to examine the portrayal of Pakistan in post Osama bin laden period in the US print media. The study enlightens; how US prestigious newspapers depict the image of Pakistan in their Columns and Editorials. It determines whether US press portrays Pakistan’s image in a favorable manner or not.
The present study is an attempt to determine the portrayal of Pakistan in US newspapers: “The New York Times” and “The Wall Street Journal”, by using ‘Content Analysis’ to examine the columns and editorial content from May 2, 2011 to May 2, 2012. Content of both newspapers: The New York Times and The Wall Street Journal, was analyzed separately for this research. The reason behind choosing these newspapers for this research study was their wide circulation in the world. In this study, a total 142 columns and editorials of both newspapers were examined. Both of the newspapers yielded different results. The findings show that both the newspapers published more unfavorable or negative columns and editorials regarding Pakistan than favorable or positive.
This research study is unique in measuring the comparative effectiveness of IMC tools used by Coc... more This research study is unique in measuring the comparative effectiveness of IMC tools used by Coca Cola. To achieve this purpose, a set of hypotheses were focused on comparison between IMC tools. To answer the hypotheses, a review of literature related to IMC was conducted, resulting in a conceptual framework. Methodologically, a survey was conducted with random sampling technique. Following careful analysis, the findings reveal that advertising, sales promotion and direct marketing were most effective in creating brand awareness, influencing purchase intention and increasing consumption. In contrast, public relations and Internet were effective in forming positive attitude towards the brand. Furthermore, public relations and Internet were the least popular choice of the respondents in terms of creating brand awareness.
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Thesis Chapters by hassan raza
The present study is an attempt to determine the portrayal of Pakistan in US newspapers: “The New York Times” and “The Wall Street Journal”, by using ‘Content Analysis’ to examine the columns and editorial content from May 2, 2011 to May 2, 2012. Content of both newspapers: The New York Times and The Wall Street Journal, was analyzed separately for this research. The reason behind choosing these newspapers for this research study was their wide circulation in the world. In this study, a total 142 columns and editorials of both newspapers were examined. Both of the newspapers yielded different results. The findings show that both the newspapers published more unfavorable or negative columns and editorials regarding Pakistan than favorable or positive.
The present study is an attempt to determine the portrayal of Pakistan in US newspapers: “The New York Times” and “The Wall Street Journal”, by using ‘Content Analysis’ to examine the columns and editorial content from May 2, 2011 to May 2, 2012. Content of both newspapers: The New York Times and The Wall Street Journal, was analyzed separately for this research. The reason behind choosing these newspapers for this research study was their wide circulation in the world. In this study, a total 142 columns and editorials of both newspapers were examined. Both of the newspapers yielded different results. The findings show that both the newspapers published more unfavorable or negative columns and editorials regarding Pakistan than favorable or positive.