The Century of the Self

For the 2009 album by ...And You Will Know Us by the Trail of Dead, see The Century of Self.

The Century of the Self
240px Title screen
Written by	Adam Curtis
Directed by	Adam Curtis
Country of origin	United Kingdom
Original language(s)	English
No. of episodes	4
Production
Executive producer(s)	Stephen Lambert
Producer(s)	Adam Curtis Lucy Kelsall
Cinematography	David Barker William Sowerby
Running time	240 mins (in four parts)
Production company(s)	RDF Television BBC
Release
Original network	BBC Two
Original release	2002
Chronology
Preceded by	The Mayfair Set (1999)
Followed by	The Power of Nightmares (2004)
External links
[{{#property:P856}} Website]

The Century of the Self is a 2002 British television documentary series by filmmaker Adam Curtis. It focuses on the work of psychoanalysts Sigmund Freud and Anna Freud, and PR consultant Edward Bernays. In episode one, Curtis says, "This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy."

Episodes

1. Happiness Machines (originally broadcast 17 March 2002)
2. The Engineering of Consent (originally broadcast 24 March 2002)
3. There is a Policeman Inside All Our Heads; He Must Be Destroyed (originally broadcast 31 March 2002)
4. Eight People Sipping Wine in Kettering (originally broadcast 7 April 2002)

Overview

Sigmund Freud, the founder of psychoanalysis, changed our perception of the mind and its workings. The documentary explores the various ways that governments and corporations have utilized Freud's theories. Freud and his nephew Edward Bernays, who was the first to use psychological techniques in public relations, are discussed in part one. His daughter Anna Freud, a pioneer of child psychology, is mentioned in part two. Wilhelm Reich, an opponent of Freud's theories, is discussed in part three.

To many in politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly, the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society. How was the all-consuming self created, by whom, and in whose interests?

BBC publicity.

Along these lines, The Century of the Self asks deeper questions about the roots and methods of consumerism and commodification and their implications. It also questions the modern way people see themselves, the attitudes to fashion, and superficiality.

The business and political worlds use psychological techniques to read, create and fulfil the desires of the public, and to make their products and speeches as pleasing as possible to consumers and voters. Curtis questions the intentions and origins of this relatively new approach to engaging the public.

Where once the political process was about engaging people's rational, conscious minds, as well as facilitating their needs as a group, Stuart Ewen, a historian of public relations, argues that politicians now appeal to primitive impulses that have little bearing on issues outside the narrow self-interests of a consumer society.

The words of Paul Mazur, a leading Wall Street banker working for Lehman Brothers in 1927, are cited: "We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. [...] Man's desires must overshadow his needs."

In part four the main subjects are Philip Gould, a political strategist, and Matthew Freud, a PR consultant and the great-grandson of Sigmund Freud. In the 1990s, they were instrumental to bringing the Democratic Party in the US and New Labour in the United Kingdom back into power through use of the focus group, originally invented by psychoanalysts employed by US corporations to allow consumers to express their feelings and needs, just as patients do in psychotherapy.

Curtis ends by saying that, "Although we feel we are free, in reality, we—like the politicians—have become the slaves of our own desires," and compares Britain and America to 'Democracity', an exhibit at the 1939 New York World's Fair created by Edward Bernays.

Contributors

3

Music

• Aaron Copland: Billy the Kid (ballet)
• Arvo Pärt: Spiegel im Spiegel, Für Alina
• Dmitri Shostakovich: 24 Preludes and Fugues (Shostakovich), Prelude 1 (C major)
• Johannes Brahms: Symphony No. 3 in F major, Op. 90, beginning of the third movement (poco allegretto)
• Kano: She's a Star (from the album New York Cake)
• Louis Armstrong: What a Wonderful World
• Ralph Vaughan Williams: Fantasia on a Theme by Thomas Tallis
• Raymond Scott: Portofino 2 (from Manhattan Research Inc.)
• The Gold Diggers' Song (We're in the Money) (from the film Gold Diggers of 1933)

Awards

• Best Documentary Series, Broadcast Awards
• Historical Film Of The Year, Longman-History Today Awards

Nominated for:

• Best Documentary Series, Royal Television Society
• Best Documentary Series, Grierson Documentary Awards
• Best Documentary, Indie Awards

External links

• The Century of the Self at IMDb
• The Century of the Self – BBC Documentary (by Adam Curtis) by Dan Haggard in Reviews In Depth, 25 January 2010
• Episode guide:
  1. Happiness Machines at BBC Online (archive copy)
  2. The Engineering of Consent at BBC Online (archive copy)
  3. There is a Policeman Inside All Our Heads: He Must Be Destroyed at BBC Online (archive copy)
  4. Eight People Sipping Wine in Kettering at BBC Online (archive copy)