ABS-CBN Sports and Action

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ABS-CBN Sports and Action
Type Broadcast television network
Branding ABS-CBN Sports + Action
Country Philippines
Slogan "Play Hard"
TV stations List of Sports + Action stations
Headquarters ABS-CBN Broadcasting Center, Mother Ignacia Street, corner Sgt. Esguerra Avenue, Diliman, Quezon City
Broadcast area
Nationwide
Owner ABS-CBN Corporation
Key people
March Ventosa (Head, ABS-CBN Narrowcast)
Dino Laurena (Head, ABS-CBN Sports)
Vince Rodriguez (Head, ABS-CBN Sports and Action)
Jojo Estacio (Head, ABS-CBN Sports and Action HD)
Launch date
January 18, 2014 (2014-01-18); 2 years ago (terrestrial)
July 10, 2015 (international)
January 1, 2016 (high-definition)
Former names
Studio 23 (1996–2014)
Balls (2009-2015; cable/HD channel)
Picture format
480i (SDTV)
1080i (HDTV)
Sister network
ABS-CBN
Official website
sports.abs-cbn.com/sportsandaction
Language Filipino and English (main)
ABS-CBN Sports+Action
200px
Launched July 10, 2015
Owned by ABS-CBN Corporation
Picture format 480i (SDTV)
Slogan "Work Hard. Play Harder"
Country United States
Language Filipino
English
Broadcast area Worldwide
Headquarters 150 Shoreline Drive Redwood City, California 94065-1400
Formerly called Pinoy Central
Kapamilya Channel
Bro
Sister channel(s) ABS-CBN News Channel, Cinema One, Cine Mo!, Lifestyle, Myx TV, The Filipino Channel
Website www.tfc-usa.com

ABS-CBN Sports and Action (stylized as ABS-CBN Sports + Action or simply Sports + Action),[1] is a Filipino commercial broadcast television network based in Quezon City. It is owned and operated by ABS-CBN Corporation with some of its programs produced and licensed by ABS-CBN Sports. In Metro Manila, Sports + Action is being broadcast terrestrially through DWAC-TV (UHF channel 23), the frequency once used by the defunct national television network Studio 23 until its closure on January 16, 2014.[2][3] It began its operations on January 18, 2014, yet it did not became the company's sole channel for sports until the shutdown of cable counterpart Balls by the end of 2015.[4][5][6] Its high-definition channel is exclusively available in SKYcable and Destiny Cable subscribers since 2016 while its international feed (carried with the same channel name) is being carried worldwide through The Filipino Channel (cable, satellite, IPTV, online video streaming, and video on demand). Sports + Action's programming is composed primarily of sports coverage such as UAAP, NCAA, UFC (until 2015),[7] Top Rank boxing, ONE Championship, BVR, V-League, Palarong Pambansa, FIFA and Azkals football matches. The program line up of Sports + Action also includes action movies targeted to male audiences as well as other sports-related programs.

Background

According to ABS-CBN Narrowcast Head March Ventosa, the division started developing the concept of a sports channel of free television for a year. Also with its launching, the management decided to drop the strong Studio 23 branding for it is well associated with entertainment programs of which the former channel only carries 30 percent of sports related / male-dominant content.[8][9]

Launching

The channel was officially launched in Glorietta 3, Ayala Center, Makati on January 16, 2014.[8] The event was attended by several well known Filipino athletes including Marlon Stockinger, Donnie Nietes, the Azkals team, Jeron Teng, and some ABS-CBN executives and personalities.[1] The event also provided a glimpse of its program lineup which includes sports coverage of UAAP, Top Rank and Pinoy Pride boxing bouts, and the Azkal's football matches.[4]

A test broadcast was done a day prior to its official launching on January 18, 2014.

The network's newest station ID featuring the dedication and spirit of the Filipino athletes was launched during It's Showtime last May 24, 2014. The song "Ito ang Ating Sandali", composed and performed by former Rivermaya vocalist Rico Blanco was used for the station identification.[10]

International feed

ABS-CBN Sports+Action was launched internationally in June 2015 via TFC, as the replacement of the BRO channel, the channel broadcasts several sports coverages, programs which also aired on Channel 23 and carry-up shows including leisure, comedy and action-packed movies.[11]

High-definition channel

On January 1, 2016, ABS-CBN Sports+Action, launched their high-definition cable channel (formerly known as Balls HD) on SkyCable and Destiny Cable Channel 166 owned by ABS-CBN Cable Channels. Program line-up includes HD sports coverages of the UAAP, NCAA, Pinoy Pride, US Open, UEFA and FIVB matches. Unlike ABS-CBN HD which is a HD simulcast feed from ABS-CBN, ABS-CBN Sports+Action HD is a separated feed from its SD counterpart which shows exclusive live events and other programs.[12]

Programming

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According to Sports Interactive Network, 70 percent of its contents will be about sports, with the remaining of it covering Filipino action films, English television series, programs dedicated for the children, news updates, and other entertainment, informative & religious programs such as blocktimers.[13][14] Several programming of the now-defunct Balls channel (which ended transmission on December 31, 2015) were absorbed by ABS-CBN Sports+Action.

References

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External links