DialAmerica
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| Private | |
| Industry | Telemarketing |
| Founded | 1957 |
| Headquarters | Mahwah, New Jersey, U.S. |
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Key people
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Arthur W. Conway, President, CEO Mary Conway, Senior VP, CMO Chris Conway, CFO John Redinger, VP Sales/Marketing Tom Conway, CIO Gerhard Lindenmayer, Information Security Officer |
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Number of employees
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5,000[1] |
| Website | http://www.dialamerica.com/ |
DialAmerica is a telemarketing company. The company's roots began in 1957. In 1963, operating as Life Circulation Co., the company developed a sales campaign to support local sports teams and not-for-profit organizations. Time Inc. magazine spun off and sold their telephone subscription unit to Life Circulation Co., in 1976 forming DialAmerica Marketing. Time Inc. had developed a model of magazine sales using the telephone.
Since 1976, the company has expanded with services extending to areas including banking (GE Capital Bank, U.S. Bank, Fifth Third Bank, etc.) and internet services (including America Online and Compuserve). DialAmerica also extends services for over 300 magazine publications,[2] calling on behalf of large publishers like Condé Nast for magazines including Reader's Digest, People and Us Weekly.
Contents
Influence
The company employs about 5,000 people and generates around $185 million in annual revenue. Their representatives take 250 million inbound and outbound calls annually.
Charity
The company's sponsor program has generated over $240 million for charities, including MADD, Special Olympics, and Doernbecher Children's Hospital. DialAmerica's president, Art Conway, sits on the board of the Direct Marketing Association.
Locations
DialAmerica has over 20 offices spread throughout the continental USA. DialAmerica's call centers include outbound facilities - contacting consumers for the purpose of conducting phone sales - and inbound facilities. Most offices are located in major cities such as Omaha, Nebraska; San Diego, California; Columbus, Ohio; Buffalo, New York; Indianapolis, Indiana; Jacksonville, Florida; Orlando, Florida; Athens, Georgia; Pittsburgh, Pennsylvania; and Charleston, South Carolina.
Legal Activity and Complaints
In 2004 DialAmerica filed papers with the Federal Communications Commission seeking a national exemption from do-not-call[3] lists.[4] Since then, it has racked up complaints nationwide for repeatedly calling consumers who requested to be left alone. [5] [6]
References
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