2nd Avenue (television channel)

2nd Avenue
Logo used since April 27, 2014
Launched	December 15, 2005
Network	Rajah Broadcasting Network
Owned by	Solar Entertainment Corporation
Picture format	480i (SDTV)
Slogan	Women First
Country	Philippines
Language	English (main)
Broadcast area	Nationwide
Headquarters	Mandaluyong City, Philippines 7849 Ventures I Bldg, Makati Avenue cor. Gen. Luna St, Poblacion, Makati City
Sister channel(s)	ETC
Availability
Terrestrial
Analog	RJTV Channel 29 Metro Manila
Digital	Channel 22 (Digital test broadcast)
Available on its relay and affiliate stations	See RJTV stations nationwide.
Satellite
Cignal TV	Channel 28
Cable
Destiny Cable	Channel 29 (Analog)
SkyCable	Channel 19 (Digital)
Cablelink	Channel 35
Cable Star Iloilo (Iloilo)	Channel 38
Parasat Cable TV (Cagayan De Oro City)	Channel 59
Mountain View Satellite Corporation (Baguio)	Channel 40
Caceres Cable TV (Naga City)	Channel 35
New Bacolod Cable TV	Channel 63
SkyCable Laoag, Tugeugarao, Baguio, Dagupan, Pampanga, Bulacan, Laguna, Cavite, Batangas, Lucena City, Palawan, Naga, Legazpi, Iriga, Kalibo, Roxas, Iloilo, Bacolod, Cebu, Dumaguete, Tacloban, Zamboanga, Dipolog, Pagadian, Ozamis, Iligan, Butuan, Cagayan De Oro, Surigao, Davao, General Santos, Cotabato	Channel 21
Available in over 160 cable operators nationwide	Check local listings for channels
Streaming media
Blink (Available only in the Philippines)	Official website

2nd Avenue (formerly ETC 2nd Avenue) is a television network in the Philippines co-owned by Solar Entertainment Corporation and Rajah Broadcasting Network, RJTV its flagship station in Mega Manila, DZRJ-TV which is carried in UHF Channel 29. RJTV is broadcasting to 8 other owned-and-operated stations, and 26 planned, relay affiliated television stations and cable operators in the Philippines.

RJTV broadcast facilities are located at Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City, while the network master control, studios and offices are located at Upper Ground Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, and its RJTV transmitter is located at Brgy. San Roque, Sumulong Highway, Antipolo City, province of Rizal. It operates 18 hours from 6 AM to 1 AM including Holy Week of each year, while operating 24 hours a day on cable, satellite and internet TV via video-on-demand service Blink.

History

Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.

In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows, particularly music programs RJ Sunday Jam and Thank God, It's RJ.

Programming

Main article: List of programs broadcast by 2nd Avenue

Currently targeting an older female demographic, 2nd Avenue's programming consists of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies and infomercials.

Affiliate and relay stations

Main article: 2nd Avenue stations

See also

• Rajah Broadcasting Network
• RJ 100.3 FM
• DZRJ 810 kHz AM
• Solar Entertainment Corporation (Under the Tieng Families)

External links

• 2nd Avenue on Facebook
• 2nd Avenue on Twitter
• 2nd Avenue on Instagram