VitalityHealth

Vitality Corporate Services Limited

File:VitalityHealth.png
Type	Private
Industry	Health insurance
Founded	1994 (acquisition of Prime Health by Standard Life)
Headquarters	London, UK
Key people	Neville Koopowitz, CEO Keith Klintworth, Deputy CEO
Products	Health Insurance
Revenue	£92 million
Owner	Discovery Limited
Number of employees	1,400 (across 3 sites London, Bournemouth and Stockport in the United Kingdom
Parent	Discovery Limited
Website	www.vitality.co.uk

VitalityHealth is a United Kingdom-based company specialising in private medical insurance sold to the UK market. Since 2014, the company has been a subsidiary of Discovery Limited. The company had approximately 680,000 customers in the UK by 2014.

History

In 1994 the company was created when Standard Life acquired Prime Health Limited. In 2000 it was renamed as Standard Life Healthcare. Standard Life Healthcare expanded in March 2006 with the acquisition of the Bournemouth-based private medical insurance (PMI) business of FirstAssist. As part of this process they relocated their head office from Guildford, Surrey to Bournemouth, Dorset. They also have large offices in Stockport, Greater Manchester and Gracechurch Street, London.

In April 2010, as part of Standard Life's decision to focus on its core pension and investment business the Healthcare division was sold to Prudential of the United Kingdom and the company was renamed under its PruHealth brand.

In November 2014 Discovery purchased the remaining 25% stake in PruHealth from Prudential, thus made Discovery a sole owner of the company. Immediately after purchase Discovery re-branded PruHealth to a new trade mark called VitalityHealth, and its sister company PruProtect rebranded to VitalityLife, both under the Vitality umbrella brand. An intensive advertisement campaign launched in print, digital and outdoor media was commissioned.

External links

• Official website