Trump: The Art of the Deal
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| File:Trump the art of the deal.jpg | |
| Author | Donald Trump Tony Schwartz |
|---|---|
| Country | United States |
| Language | English |
| Genre | Business |
| Publisher | Warner Books |
|
Publication date
|
November 1, 1987 |
| Media type | Print (Hardcover and Paperback) |
| Pages | 372 |
| ISBN | 978-0446353250 |
Lua error in package.lua at line 80: module 'strict' not found. Trump: The Art of the Deal is a 1987 book by American business magnate and then-future President of the United States Donald Trump and journalist Tony Schwartz. Part memoir and part business advice book, it reached #1 on the New York Times Bestseller list and held a position in the list for 51 weeks.[1]
It was the first book by Trump.[2] Trump was persuaded to write the book by Conde Nast owner Si Newhouse after the May 1984 issue of the Newhouse magazine GQ, with Trump appearing on the cover, sold well.[1][3] The book was co-written by journalist Tony Schwartz and published on November 1, 1987 by Warner Books.
Contents
Synopsis
In the book, Trump writes about his childhood, his work in Brooklyn prior to moving to Manhattan and building The Trump Organization out of his studio apartment, developing the Hyatt Hotels and Trump Tower, renovating Wollman Rink, and other projects.[4]
The book also contains an 11-step formula for business success inspired by Norman Vincent Peale's The Power of Positive Thinking.[1] The steps include #1 "Think Big", #7 "Get the Word Out", #10 "Contain the Costs".[1]
Copies sold
The number of copies sold has been the subject of speculation in a number of sources. Trump asserted in his 2016 Presidential run that Art of the Deal is "the No. 1 selling business book of all time."[5] Some sources report it sold over 1 million hardcover copies.[1] In a more detailed analysis by Linda Qiu in the Tampa Bay Times, other books that touch on business were found to have sold many more copies than Art of the Deal.[6] Qiu noted it was impossible to find exact sales figures, but gave a range of possibilities based on known claims and facts. Compared to six other famous business books, Art of the Deal ranked in 5th place according to their analysis; the first place book How to Win Friends and Influence People, the first self-help book ever written, outsold it by a factor of 15 times.[6] However, the four books the analysts place ahead of The Art of the Deal (How to Win Friends (self-help), 7 Habits of Highly Effective People (self-help), Rich Dad, Poor Dad (personal finance), Steve Jobs (biography) were not intended or marketed primarily as business books, and therefore Qiu's own analysis appears to contradict her claim that the Number 1 status of Art of the Deal is false.[6]
Reception
Publishers Weekly called it a "boastful, boyishly disarming, thoroughly engaging personal history".[7]
Jim Ceraghty in The National Review said the book showed "a much softer, warmer, and probably happier figure than the man dominating the airwaves today."[8]
John Paul Rollert, an ethicist writing about the book in The Atlantic, says Trump sees capitalism not as an economic system but a morality play.[9]
Criticism
Three years after the book's publication, journalist John Tierney noted Trump "appears to have ignored some of his own advice" in the book due to "well-publicized problems with his banks."[10] Trump's self-promotion, best-selling book and media celebrity status led James Brian McPherson to call him "a poster-child for the 'Greed is Good' 1980s".[11] (The phrase "Greed is Good" was from the movie Wall Street which was released a month after The Art of the Deal.)
Donald Trump's The Art of the Deal: The Movie
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Aspects of the book were used as the basis for the 2016 parody film, Donald Trump's The Art of the Deal: The Movie.[12]
References
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- ↑ GQ. May 1984. Success Issue. Donald Trump, Sandra Bernhard, Bobby Short.
- ↑ Trump: The Art of the Deal Paperback
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