Steven Victor

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Steven Victor
Born Steven William Victor
(1980-09-06) September 6, 1980 (age 44)
Brooklyn, New York City, U.S.
Nationality
Other names Steven-San Victor
Alma mater Morehouse College
Occupation
  • Record executive
  • artist manager
  • music publisher
  • A&R representative
Years active 2003–present
Employer Universal Music Group
Known for Founder & CEO - Victor Victor Worldwide
Title Founder, CEO, and SVP of A&R

Steven William Victor (born September 6, 1980) is a Haitian-American record executive, artist manager, music publisher, and A&R representative. He is the founder & CEO of Victor Victor Worldwide and SVP of A&R at Universal Music Group.[1] He formerly served as COO of GOOD Music and EVP & Head of A&R at Def Jam Recordings.[2][3]

He works closely with a number of artists, including Kanye West, Pusha T and The-Dream, among others.[4][5][6] He has also managed The-Dream, Desiigner, Tyga, CashMoneyAP, 16yrold and Pop Smoke among others.[6] He currently reports directly to Universal Music Group chairman and chief executive officer Sir Lucian Grainge.[7]

Early life and education

Victor was born on September 6, 1980, in the Brooklyn borough of New York City, where he was also raised.[3] He grew up in a multi-family home with his parents and older sister, along with his father's brother and sister's families.[8] He attended Morehouse College in Atlanta from 1998 to 2002, where he graduated with a bachelor's degree in English and Psychology.[1][9]

Career

Victor began his career in 2003 with an internship at Interscope Records, to which he was later promoted to publicity assistant in 2004, working in public relations for six years.[1][3][8] During his tenure at Interscope, he met American rapper and record executive Pusha T, which at the time was one-half of the hip hop duo Clipse. He formed a mutual relationship with Pusha, becoming the publicist and manager for Clipse, and later solely Pusha.[10] In late 2015, Pusha T became president of GOOD Music, with Victor becoming COO of GOOD.[11] In late 2016, he was appointed SVP of A&R at Universal Music Group, while simultaneously holding his position at GOOD.[12] At this time he also started to manage Tyga, The-Dream, and Desiigner, the latter of whom he formerly signed to GOOD and Def Jam Recordings.[1] He also founded his record label and music publishing company Victor Victor Worldwide as a joint venture with Universal in late 2016.[13][14] In October 2017, he was named EVP & Head of A&R at Def Jam, reporting to then-CEO Paul Rosenberg and replacing his position as SVP of A&R at Universal.[4][15][16] In August 2019, he left Def Jam and transitioned back to his previous position at Universal, focusing on his label's joint venture with them.[6]

Victor Victor Worldwide

Victor Victor Worldwide Inc.
180px
Parent company Universal Music Group
Founded November 3, 2016; 8 years ago (2016-11-03)[17]
Founder Steven Victor
Distributor(s)
  • Various[lower-alpha 1]
  • (in the US)
  • Universal Music Group
  • (outside the US)
Genre
Country of origin United States
Location New York City, New York
Official website victorvictor.jp

Victor Victor Worldwide Inc.[17] (formerly d/b/a as Victor Victor Records[18] or simply Victor[19]) is an American record label and music publishing company founded on November 3, 2016, in New York City by Steven Victor, who is also the CEO.[20] It is a joint venture between the label and Universal Music Group, giving Victor Victor the power to sign an artist to a joint venture recording contract with their label and any other label under the Universal umbrella. Victor Victor also has the same joint venture structure with Universal Music Publishing Group for their publishing entity, effectively making the label and publishing company subsidiaries of UMG as a whole.[6]

Notable acts signed to Victor Victor include the late American rapper Pop Smoke and rapper Ski Mask the Slump God, both of whom are concurrently signed to Republic Records. Victor Victor has also notably signed record producers 16yrold, CashMoneyAP, and YoungKio (with Cash Gang) on the publishing side (concurrently with UMPG).[21] Former notable artists signed to the label include American rapper D Savage, who was initially signed to Victor Victor and Republic and later jointly with Capitol Records and Virgin Music before departing.[22][23][24]

Victor Victor also runs the management firm William Victor Management Group, managing artists Pusha T, The-Dream, CashMoneyAP, and 16yrold, among others.[4] A majority of the artists signed to the label are managed by the firm itself.[7]

In June 2020, the label launched a philanthropic division titled the "Victor Victor Foundation", with Victor pledging to donate $1 million to it. Victor himself also donated $25,000 to the "Fund for Public Schools", a nonprofit organization in New York City.[25][26]

The label's logo, designed by Japanese fashion designer and label signee Nigo, features the Tosa, a rare Japanese dog breed that is mainly used for Japanese dog fighting.[27]

Roster

Recording

Current
Artists Year signed Releases (under the label) Notes
Ski Mask the Slump God 2017 4 Jointly with Republic
Pop Smoke 2019 4 (2 posthumous) Jointly with Republic; deceased, died from home invasion in February 2020; posthumous releases handled by both labels.
Weiland[28] 2020 2 Jointly with UMe
Nigo[29] 2021 1 Jointly with Republic
Reyanna Maria[30] 4 (singles)
Autumn[31] 2 Jointly with Casablanca, formerly jointly with Republic
Pusha T[27] 2022 0 Jointly with Def Jam
Yoza[32] 2 (singles)
Highway[33] 1 Jointly with Geffen
Former
Artists Years under the label Releases under the label Notes
Don Zio P[14] 2017–2018 5 (singles) Jointly with Republic
D. Savage 2017–2019 2 Jointly with Capitol and Virgin, formerly jointly with Republic
12 Honcho
(Honcho Da Savage)		 2017–2018 1 (album as Honcho Da Savage)[34]
1 (single as 12 Honcho)[35]		 Jointly with Def Jam, formerly jointly with Republic
Senta The Artist[36] 2020 1 Jointly with UMe
Summrs[37] 2021 0 Jointly with Capitol
Young Devyn[38] 2021–2022 1 Jointly with 4th & B'way and Island; moved to Def Jam with 4th & B'way

Publishing

In-house producers
Act Years under the label Releases under the label Notes
As part of Victor Victor Worldwide (Recording)
16yrold 2017–present 5 (singles) Jointly with Capitol, formerly jointly with Republic; joint publishing with UMPG
Axl[39] 2020–present 1 (singles) Jointly with Republic; joint publishing with UMPG
As part of Victor Victor Music (Publishing)
Rico Beats 2017–present N/A Jointly with UMPG and StarLife; co-manager of Pop Smoke & 808Melo
CashMoneyAP 2 (Atlantic singles) Jointly with UMPG and Cash Gang; signed as recording artist to Atlantic Records
YoungKio 2019–present N/A Jointly with UMPG and Cash Gang
808Melo Jointly with UMPG
Swirv 2020–present
SethInTheKitchen 2020–present

Notes

  1. ↑ Victor Victor Worldwide is a joint venture between the label and Universal Music Group, giving Victor Victor the power to sign an artist to a joint venture recording contract with their label and any other label under the Universal umbrella. Victor Victor also has the same joint venture structure with Universal Music Publishing Group for their publishing entity.[6]

References

  1. ↑ 1.0 1.1 1.2 1.3 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ 3.0 3.1 3.2 Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ 4.0 4.1 4.2 Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ 6.0 6.1 6.2 6.3 6.4 Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ 7.0 7.1 Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ 8.0 8.1 Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ https://www.linkedin.com/in/steven-victor-4165306[self-published source]
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ 14.0 14.1 Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ 17.0 17.1 Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ 27.0 27.1 Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  36. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  37. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  38. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  39. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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