Marketing 101

Support, strategies and tips for marketing your service based business online. Marketing can actually be fun! Learn how to attract leads, increase sales conversions, improve your client experience, crush social media and look professionally branded everywhere people see your business. We’re here to support you! Get business strategies, resources, coaching, community and even templates for lead magnets, customer proposals, presentations, sales tools, email, social media & more at bossproject.com

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Boss Project | Marketing Strategies & Templates for Business

The Funnel Strategy That Ended My Live Launch Burnout | Strategy Hour Podcast

In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective!

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Making a Difference: Inside Talitha Coffee’s Mission-Driven Business | Strategy Hour

On today's episode: Jenny Barber is co-founder of Talitha Coffee Roasters & her vision is to use the coffee industry as a platform to provide survivors with jobs, training, housing, healthcare, and counseling. Joining her is Mark Becklund, VP of Product and Growth at Talitha Coffee Roasters, who plays a key role in ensuring that every cup of coffee tastes great and contributes to the company’s true mission and goal.

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Service Based Business

Went Dark on Social Media? Here’s How to Come Back with Confidence

I’m sharing exactly how I'd return to social media after a hiatus & how you can show up with confidence, consistency, and authenticity! Without guilt over thinking. Instead of worrying about what other people think of your social media habits, use your return to focus on you and how you’re building a new routine to help you show up consistently. My goal for this episode is to see you move forward, build momentum, and help you rediscover why you were online in the first place.

Digital Product Promotion Email Templates for Flodesk - Soft

Promote your digital products in style with the Digital Product Promotion Flodesk Email Templates in the Neutral Collection. This pack of 6 emails includes strategic and beautifully designed sections to help you market and sell your digital products to your email audience during launches and on an evergreen basis. Customize fonts, colors, images, and copy inside Flodesk.

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Sales Strategy Template

Learn How to Hook Your Ideal Customer with Humor | Strategy Hour Podcast

Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool! In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more!

AI is one of the things that is probably at the forefront of every business owner’s mind. Today, marketing entrepreneur Zach Boyette joins us to discuss how to stay SEO-relevant in the age of “robots.” Many of you might know how to get to the top of Google searches but may be clueless when it comes to doing the same on ChatGPT and Gemini, for example. Today, Zach walks us through what brands can do to improve SEO using AI. Digital Nomad, Free Training, Clueless

Digital Nomad

Free Training

Clueless

How to Keep SEO Relevant in the New Era of AI with Zach Boyette | Strategy Hour Podcast

AI is one of the things that is probably at the forefront of every business owner’s mind. Today, marketing entrepreneur Zach Boyette joins us to discuss how to stay SEO-relevant in the age of “robots.” Many of you might know how to get to the top of Google searches but may be clueless when it comes to doing the same on ChatGPT and Gemini, for example. Today, Zach walks us through what brands can do to improve SEO using AI.

a clock with the words levering digital products to get paid to bring in hot leads

How to Leverage Digital Products and Get PAID to Bring In Hot Leads

Believe it or not, the profit from your first sale isn’t the key to your business’s long-term success. In fact, if you’re getting paid at all to bring in qualified leads, you’re already ahead of most people selling products and services online. If you’re looking for more leads or want to sell and leverage digital products without getting lost in flashy marketing tactics, this is the perfect episode for you! You’ll learn how to attract leads and get paid at the same time.

the text reads black friday success blueprint how to plan your next holiday promotion on a colorful background

Small Business Owners

Black Friday Success Blueprint: How to Plan Your Next Holiday Promotion

Stores are starting their holiday pushes sooner than ever before and sales that used to last a couple of days are now lasting weeks or even months. This can be incredibly overwhelming for small business owners as they consider running promotions. I truly think it’s possible to strike a balance between family time and taking advantage of a time when people are spending more money. Tune into today's podcast for actionable tips to help you prep for holiday sales success!

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The Last Ten Years

Pin Down

Email Marketing Software

Email Marketing Template

Business Email

Business Emails

My Honest FloDesk Review - Here's Why I’ve Been Loyal Since Beta

Trying to prioritize building your business email list, but struggling to pin down which platform to start with? I’ve been in business for a decade, run a 7-figure online education company and have sent more than 28 MILLION emails (no, like actually I checked, and that's just emails from the last 4 years). During the last ten years, I’ve been with four different email marketing software companies, and Flodesk by far the longest. If I had to start over and choose again, I’d STILL pick Flodesk.

the strategy hour episode on how to generation six in sales before you build your next digital product

Small Business Online

Savings Strategy

Lead Magnet

Achieve Your Goals

Growing Your Business

On the Podcast: Here's How to Generate $1k in Sales BEFORE You Build Your Next Digital Product

Running a pre-sale is the perfect tool if you want to sell more digital products and courses. On today’s podcast, we’re talking about what pre-sales are and how your business can benefit from them. Tune in to learn some simple strategies to help you get started generating sales before building your next digital product!

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Jump In

Prepare Your Small Business for Black Friday: 16 Proven Strategies to Boost Sales

The holiday sales season is just around the corner! With 30.7 million small businesses in the United States (SBA) driving our economy forward, the stakes have never been higher. This year, online sales are projected to soar by 9.5%, reaching a staggering $271.58 billion (eMarketer). That’s a massive pie, and your business deserves a big slice. So, are you ready to jump in and claim your share? Let’s dive into how you can turn this holiday season into your most profitable one yet!

Marketing Magic: Business Lessons from the Muppets and Goat-2-Meeting with Andrew Davis

Today on the Podcast, we have Andrew Davis, a Best-Selling Author and Internationally Acclaimed Keynote Speaker. In this episode, we’re talking about marketing lessons we can learn from The Muppets, what the pandemic did for a goat farm, and if your digital doppelganger should be your own property or owned by the company you work for. This convo is going to spark your creativity and get you thinking in new ways. You’ll walk away excited about how you can leverage AI in your own business.

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When to DIY Meta Ads vs Hire an Ads Pro - On The Strategy Hour Podcast

There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie is sharing when to run Meta ads yourself and when it’s time to hire a pro. We discuss the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more.

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Geometric Lead Magnet Marketing Canva Template Bundle: Bright Collection

Beautifully market your lead magnet and grow your email list with our Geometric Lead Magnet Marketing Bundle. This template pack includes 16 Canva graphics total: 4 Pinterest graphics, 4 blog sidebar graphics, 4 mid-blog banners, and 4 thin banners. These graphics are designed to pair alongside our Geometric Lead Magnet PDF Canva Template and the Lead Magnet Email Newsletter Sequence Flodesk Template. Simply customize colors, fonts, and images as desired inside Canva and get to sharing!

Geometric Lead Magnet PDF Canva Template: Bright Collection

Incentivize email list opt-ins with the Geometric Lead Magnet PDF Canva Template Collection. This template includes 3 cover page options, plus 6 pages for content including an about us page, welcome page, case study of your work, and more. The document also includes places to show off your other packages and how you can be reached when the viewer is ready to take action. Simply add your own branded copy and images inside Canva.