Mascot branding

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The Brand Identity on Instagram: "By @hellokuya.co  Cute mascot alert!⁠ LA-based creative studio KUYA created an identity for Underline, a “friendly neighbourhood fiber network,” that is both inviting and playful, aimed at distinguishing the firm from larger, less popular internet service providers. “We wanted to make it clear that Underline is a positive part of the communities they serve with an identity that feels inviting, playful, and sincere,” notes KUYA Co-founder Michael Villa Sison. The design direction embraced an illustration-forward approach, rooted in the existing brand identity that already resonated with their customer base in Colorado Springs. This led to the creation of Ollie, a character that embodies Underline’s mission of offering affordable, high-speed internet with a Mascot Branding, Spa Illustration, Brand Mascot, Cute Mascot, Speed Internet, High Speed Internet, The Firm, Internet Service Provider, A Character

The Brand Identity on Instagram: "By @hellokuya.co Cute mascot alert!⁠ LA-based creative studio KUYA created an identity for Underline, a “friendly neighbourhood fiber network,” that is both inviting and playful, aimed at distinguishing the firm from larger, less popular internet service providers. “We wanted to make it clear that Underline is a positive part of the communities they serve with an identity that feels inviting, playful, and sincere,” notes KUYA Co-founder Michael Villa Sison…

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