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Target moodboard

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I started by developing a strong brand strategy for Overlays. This included working with the brand to define its values, vision, mission, and target audience. I then created a distinctive brand identity that sets the brand apart from its competitors and resonates with its target audience. I helped Overlays develop a new logo, create a visual style guide, and update its marketing materials. Gen Z Trends, Clothing Brand Identity, Fashion Identity, Identity Development, Visual Style, Adobe After Effects, Gen Z, New Logo, Adobe Indesign
Gen Z Trends
Clothing Brand Identity
Fashion Identity
Identity Development
Visual Style
Adobe After Effects
Gen Z
New Logo
Adobe Indesign

Overlays® Brand Identity

I started by developing a strong brand strategy for Overlays. This included working with the brand to define its values, vision, mission, and target audience. I then created a distinctive brand identity that sets the brand apart from its competitors and resonates with its target audience. I helped Overlays develop a new logo, create a visual style guide, and update its marketing materials.

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Design Process Infographic, Site Design Ideas, Infographic Creative Design, Mood Board Collage, Fashion Brand Design, Client Questionnaire, Process Infographic, Moodboard Design, Process Design
Design Process Infographic
Site Design Ideas
Infographic Creative Design
Mood Board Collage
Fashion Brand Design
Client Questionnaire
Process Infographic
Moodboard Design
Process Design

The Making of a Moodboard

All of our branding projects begin with a client questionnaire aimed to help us understand our client and their brand better. We ask questions like: Who is your target audience? What colors do you like? Which brands in the space do you admire? These answers help us shape the overall strategy we need to approach a proje

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