Get on track, Stay on Track - Digital Strategy

Blog posts and Google+ HOA events from the Get on Track Stay on Track Expert Interview Series.
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What you NEED to know about SEO – Mark Traphagen
What is SEO? "SEO or Search Engine Optimization means “doing whatever you can to help the search engines do their job” to return the most relevant result to a search query." Mark Traphagen #SocialMedia #SEO
The Art of Social Book Launch
The Art of Social Book Launch - Social Media is constantly changing and its quite a brave move to write a book about it. But they were very smart to add the links in the book to articles so that it can be constantly updated.
You Want to Make Money on Social Media? Here's How - Christine Degraff
Social Media works best for those who have an aptitude for being social, who are willing and ready to help others grow, who are just as invested in others as others are in them. Providing value to others will help you position yourself as not just a thought-leader in the field, but – more importantly – as someone who cares. And, like Christine DeGraff said, “People buy from brands. People do business with people”
5 ways to Create Content if You're Not a Blogger – Mike Allton
How do I create content if I'm not comfortable blogging? Mike Allton's suggestion: "Write simple posts or cheater posts, don't try to make every post epic." #bloggingtips #contentcreation
Storytelling for Business Building – Chris Brogan
Chris Brogan - He is an author, speaker, consultant, entrepreneur … and a guy who knows how to sell. Don’t think his people-centered, relationship-building approach to marketing is a “Kum Ba Yah” system, though, it’s anything but. Chris Brogan is a smart, focused, fierce capitalist. He just knows that people buy from people … not from companies. #OnTrackTips #Storytelling
Google Plus TNG – Strategy for the Future – Yifat Cohen
Google+: Where everybody knows your name. "Remember why you opened your business … why you are a baker, not a lawyer. Get back to your first love. Google+ gets you in touch with the people who are going to support you and go to bat for you." Yifat Cohen #BusinessStrategy
The S.M.A.R.T. Business Strategy – Michael Nelson
So where do we start? Define Business Objective - Michael Nelson described a business objective as the big theme or notion that answers questions like: "Why are you in this business? Where do you want your business to be in 3 to 5 years? What is your vision? What are your high-level aspirations as a business owner?" #BusinessStrategy
Meet the Master of Video Marketing – Ronnie Bincer
So what are your options for effective marketing? Well, limitless, really. There’s text-based blogs, email marketing, direct media, video marketing, social media and so much more it makes your head spin. But how do you know which one’s right for you? The truth is, It’s not easy and you'll have to try out different things before you find out. But the good news is that I know some experts that'll get you pointed in the right direction. #marketing
Not Just Email Marketing Tips, This is Strategy!
Relationship Marketing - "....multiple studies have emphatically indicated email marketing’s effectiveness: It delivers the highest Return-On-Investment or ROI, partly because Email is an inexpensive marketing channel with a low amount of investment (i.e. the denominator in the ROI calculation is low)." Stephan Hovnanian is an expert with email marketing and has proven track record with helping his clients increase their leads, nurture client relations, and retain valuable subscribers.
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How to become a social media rockstar. "Don't use social media to sell, use it to provide value." Michael Bennett #NicheMarketing
Google+
The Art of Social Media Book Launch Live http://jtw.bz/ArtOfSocial Join Peg Fitzpatrick and Guy Kawasaki for this 30 minute interview about their new book
Google+
If you are looking at website traffic as a major success metric...you do not fundamentally understand the purpose of your website. Jay Baer http://jtw.bz/JBHOA1 #marketing
Google+
"Social Media isn't a unicorn. It's just a horse." Jay Baer http://jtw.bz/JBHOA1 #SocialMedia
If Your Rates are Too Rich then You're Going to be Poor
I see a lot of blogs that talk about how you can’t allow your leads to haggle on your prices, and that you should never have to reduce your rates. Well this is good advice IF you’ve established yourself in a particular market AND have a client portfolio. But if you’re not able to sign contracts, then you need to lower your rates, build up your clientele, and get to work.
What the Heck is Stream Composition?
Look at your stream like it's a composition or magazine layout. If you have a team that works together to manage your social media, you need a consistent brand voice. Watch this 3 minute clip to learn an easy way to keep your Stream, Feed, and Wall looking good.