“Monika!!! The triple exclamation point "!!!" is something I reserve for those rare collaborations laced with creativity and brilliance. You rate. And then some. Monika designed plentii.com from scratch, no small task. She brought it to life based on ideas, hand-drawn wireframes, and detailed conversations that required interpretation and creativity well beyond the scope of a normal project. In a word: amazing. From branding and design, to our marketing material, Monika's unique artistic vision is front and center. Other points to note: Relentless pursuit of perfection. Stunning sixth sense for combining aesthetics and functionality. A pleasure to work with every second... on a 6 month long project, that is evolving into a long term relationship for our company. Style. Substance. Impeccable logic. Brilliant results. The whole team at Plentii has nothing but love for Monika and Trüf. If anyone would like further info about your work with us at Plentii, do not hesitate to reach out to me anytime. ~Tranq Jones”
About
TRÜF is a creative design studio located in Los Angeles, CA specializing in brand…
Services
Activity
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"The Heeler" Sometimes the trash on the side of your .ai art board can end up being treasure. This is one of those pieces.
"The Heeler" Sometimes the trash on the side of your .ai art board can end up being treasure. This is one of those pieces.
Liked by Monika Kehrer
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Most talented designer duo I know! Monika Kehrer and Adam Goldberg. #loveyourwork
Most talented designer duo I know! Monika Kehrer and Adam Goldberg. #loveyourwork
Liked by Monika Kehrer
Experience
Education
Publications
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Communication Arts Illustration Annual 60
FAÜNA by TRÜF - Ongoing illustration project where we explore our minimalistic interpretation of the animal kingdom
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TRÜF and the Unicorn (Client): An Identity Design Case Study
HOW Design
The following is a case study from past Logo Design Awards winner TRÜF (winner in the identity applications category) about the branding work they did for Echo Capital Group.
Other authorsSee publication -
30 Ultra-Creative Business Cards for a Killer First Impression
Refinery 29
TRÜF's creations for audio services company Kill The Messenger feature a diagonal motif that takes basic black-and-gray to the next level.
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4 Principals for a Successful Brand Refresh
The MOO Blog
Your brand identity is the outward visual appearance of your business. So while a thorough brand refresh (rethinking your tagline, your target audience, maybe even your core values) is likely to involve a good deal of structural change, updating your identity is more cosmetic. We caught up with Adam Goldberg and Monika Kehrer, Co-Founders of branding agency TRÜF, to find out what it takes to do just this.
Other authorsSee publication -
Business Card Design and Why it Still Matters
TRÜF Blog
As they say, “You don’t get a second chance to make a first impression.” Many clients ask us if business cards are still important in today’s digital age and we always say yes.
Honors & Awards
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Communication Arts Design Annual 59
Communication Arts
Soren West Identity selected for CA Design Annual 59 for "Trademarks"
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HOW 7th Annual Logo Design Awards
HOW Magazine
Echo Capital Group visual identity is a winner in the Identity Applications category. http://goo.gl/LrpXgH
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Awwwards Jury 2015-2019
@Awwwards
Part of the Awwwards Jury for 2015, 2016, 2017, 2018, 2019 judging the best in international web design. http://www.awwwards.com/jury/2016
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UC.Quarterly Magazine - 2014 Q4
A Publication of Under Consideration
We are honored to have our corporate stationery work for Echo Capital Group published in the latest UC Quarterly. http://underconsideration/quarterly
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Print Regional Design Annual 2013
Print Magazine
TRÜF Identity published in RDA under Far West.
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HOW 2013 Self-Promotion Design Annual
HOW Magazine
http://goo.gl/bpCY5w
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Brand New Awards - Winner & Judges Pick
Brand New Awards
TRÜF Identity has been chosen as a Winner & Judges Pick for the "Basic Identity Application" category. http://goo.gl/73RoX
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Graphis Gold Winner
Graphis
Our Indiegogo Brand Identity has won a Gold Award from Graphis. It will be published in the Design Annual 2013.
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Site of the Day - TRÜF
Awwwards
Our new site for trufcreative.com has won Site of the Day on http://awwwards.com
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Awwwards Jury 2013
@Awwwards
Honored to be on the Awwards Jury for 2013, judging the best in international web design. http://www.awwwards.com/jury/2013
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IMA - Outstanding Achievement, Non-profit
Interactive Media Awards
The explore website we designed has won an IMA. Check it out: http://explore.org
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IMA Best in Class - Blog
Interactive Media Award
IMA Award for the Blog I designed for SuperGeekery - http://supergeekery.com
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IMA Best in Class - Television
Interactive Media Award
Won two IMA Best in Class awards in Museum and Television categories for Great Museums - http://greatmuseums.org
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Site of the Day
AWWWARDS
Won Site of the Day in the AWWWARDS to recognize our new website design for TRÜF - http://trufcreative.com
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Logo Lounge
Logo Lounge
Various Logos were chosen and published in Logo Lounge volumes 4, 5 and 6, as well as their Master Library Series vol. 1, 2 and 3
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AIGA Design Envy Curator
AIGA
For one week in October 2014, TRÜF was a guest curator on the popular AIGA Design Envy: a curated blog of design excellence–selected by designers, for designers
Languages
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English
Native or bilingual proficiency
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German
Native or bilingual proficiency
Organizations
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On the Grid
Ambassador to Los Angeles
- PresentWe are so excited to be the LA Ambassador for On the Grid, a project created by Hyperakt and curated by Designers around the world. On the Grid is the Designer's Guide to neighborhood gems that has rapidly gone global. As Ambassador, we get to meet and talk with all the best designers and creative studios in LA. – http://www.onthegrid.city/los-angeles
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AIGA Los Angeles
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- Present
Recommendations received
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LinkedIn User
5 people have recommended Monika
Join now to viewMore activity by Monika
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Color May Vary is the largest digital guide of its kind, celebrating the array of Black-owned beauty and wellness brands in the industry. It…
Color May Vary is the largest digital guide of its kind, celebrating the array of Black-owned beauty and wellness brands in the industry. It…
Liked by Monika Kehrer
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I had the pleasure of working with Sport Lisboa e Benfica for a very special exhibition at their stadium in Lisbon. So in collaboration with…
I had the pleasure of working with Sport Lisboa e Benfica for a very special exhibition at their stadium in Lisbon. So in collaboration with…
Liked by Monika Kehrer
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#okgo videos are always mesmerizing 😵💫 😎 take a look at the video made with the classy and fabulous illustrations by Adam G 👏
#okgo videos are always mesmerizing 😵💫 😎 take a look at the video made with the classy and fabulous illustrations by Adam G 👏
Liked by Monika Kehrer
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A Good, Good Day At Last by OK Go is about moving from darkness into light; from despair into hope. In this lyric video, illustrated by Adam G, dark…
A Good, Good Day At Last by OK Go is about moving from darkness into light; from despair into hope. In this lyric video, illustrated by Adam G, dark…
Shared by Monika Kehrer
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Thank you all for your messages, your support, and your love during this incredibly difficult time. Yes, we lost our home, along with so much of our…
Thank you all for your messages, your support, and your love during this incredibly difficult time. Yes, we lost our home, along with so much of our…
Liked by Monika Kehrer
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🥁 Drumroll… Join us on My 9th in NYC for a new round of First Round!
🥁 Drumroll… Join us on My 9th in NYC for a new round of First Round!
Liked by Monika Kehrer
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SEEKING: Branding Designer (identity, logo, colors, brand book etc) AESTHETIC/EXPERIENCE: Edgy, culture-forward, streetwear, sports, music, fashion…
SEEKING: Branding Designer (identity, logo, colors, brand book etc) AESTHETIC/EXPERIENCE: Edgy, culture-forward, streetwear, sports, music, fashion…
Liked by Monika Kehrer
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I have the so many questions about the future of advertising. And the mustache Timothèe Chalamet is sporting.
I have the so many questions about the future of advertising. And the mustache Timothèe Chalamet is sporting.
Liked by Monika Kehrer
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On December 1, 2024 BCCRS volunteer firefighter/ paramedic, Daniel Edwards, his daughter, former junior member and EMT, Ella Edwards, were at hot…
On December 1, 2024 BCCRS volunteer firefighter/ paramedic, Daniel Edwards, his daughter, former junior member and EMT, Ella Edwards, were at hot…
Liked by Monika Kehrer
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Random idea: advertisers remake their famous campaigns but with current actors and actresses. Hey, Hollywood does it with movies.
Random idea: advertisers remake their famous campaigns but with current actors and actresses. Hey, Hollywood does it with movies.
Liked by Monika Kehrer
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Writing a brilliant headline like this is easy for a talented writer to craft. Selling a headline like this is a much bigger problem…
Writing a brilliant headline like this is easy for a talented writer to craft. Selling a headline like this is a much bigger problem…
Liked by Monika Kehrer
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