ACDelco Logo PNG
ACDelco: Brand overview
Since 1916, ACDelco has had a significant presence in the automotive sector. Originally established as United Motors Corporation, the parent company for several automotive parts manufacturers, it quickly expanded to include Dayton Engineering Laboratories Company (DELCO). In 1918, General Motors (GM) realized the brand’s value and acquired United Motors Corporation, making DELCO a specialized division of GM. To this day, ACDelco is a leading supplier of high-quality automotive parts.
1974, GM merged the AC Spark Plug aftermarket division with United Delco to form AC-Delco. This combined company promoted several products under the AC and Delco brands and, over the years, became a recognizable household name. After two decades of success, the company dropped the hyphen and became ACDelco, becoming the reputable and respected automotive parts supplier it is today.
ACDelco is preferred by car owners who need reliable and durable automotive parts. It offers many high-quality components, from spark plugs and batteries to brakes and filters. All these parts are designed to last for a long time. With an impeccable reputation, ACDelco is a trusted supplier of all the necessary automotive parts.
In 1916, United Motors Corporation was formed, an important event in the history of the automobile industry.
In 1918, General Motors made an important maneuver by acquiring United Motors Corporation, solidifying its status as one of the dominant automobile companies in the world.
In 1920, DELCO was incorporated into General Motors as a fully integrated division, ushering in a period of innovation and progress.
In 1974, the merger of AC Spark Plug and United Delco resulted in the formation of AC-Delco, a company specializing in aftermarket services, which led to significant changes in the automotive sector.
In 1995, AC-Delco rebranded and became ACDelco by removing the hyphen, ushering in a new phase of automotive parts and accessories.
Meaning and History
What is ACDelco?
This is a manufacturer of original auto parts installed in General Motors vehicles. The products meet reliability and performance standards as they utilize factory-grade components. The company produces high-quality parts that ensure consistent and dependable vehicle operation.
1995 – today
The ACDelco logo conveys a sense of hidden energy through its shapes and color choices. The blue lettering features distinct angular cutouts in the form of triangles, giving the characters a sharp, engineered appearance. These elements visually reference mechanical precision and speed—key qualities for a company that manufactures automotive components. The letters are slightly italicized, enhancing the impression of momentum and a forward-focused outlook.
Beneath the name is a red stripe resembling a performance vehicle’s racing stripe. It balances the composition and evokes acceleration, reinforcing the logo’s sense of motion and urgency. The red tone adds strength and determination, highlighting the brand’s energetic character.
The blue lettering stands for reliability, stability, and the high quality of the parts produced. The red and blue palette expresses confidence and dynamism, merging technical rigor with a spirited identity.
Visually, the emblem resembles a streamlined race car poised to launch. The slanted blue letters appear as if they’ve already taken off, while the red line amplifies that impression, underscoring the brand’s commitment to speed and getting vehicles back on the road quickly.
The name “ACDelco” blends two elements: “AC,” denoting the automotive industry, and “Delco,” associated with innovation and advanced technology. Combined, they represent engineering precision and a drive for leadership in automotive parts manufacturing.
The graphic style communicates both motion and strength. The bold italic typeface, clean lines, and sharp contours reflect discipline and a deep focus on detail. The logo design encapsulates ACDelco’s core principles: speed, craftsmanship, and dependable performance.
