Papers by giuseppe richeri
Revista de la Asociación Española de Investigación de la Comunicación, Nov 30, 2016
For understand how will be the television in the next future it is necessary to observe the main ... more For understand how will be the television in the next future it is necessary to observe the main trends of recent times. The article looks at what happened in the fields of public financing, advertising and pay-tv subscription, and it suggests that future will not be very happy for them; in fact the analyzed trends show that their growth will be short or, in some case, there will be a decrease. However in the next future traditional television companies will need big resources to face growing competition. Another issue is how is television audience changing. A growing part of the audience needs more freedom and flexibility in the choices, and video on demand offers better condition of consumption to the viewers. Today Netflix is the more video on demand successfull company model, and it is yet operating in hundreds of countries. This model is analized to explain the main factors that make Netflix grow more and more. One of those factors is that Netflix uses big data algorithms to undestand the subscribers tastes, interests, needs, and then suggests the contents better corresponding to their desires. The last part of the article looks at some contraddictions that european public Institutions must face when they want to regulate these new television models. From one side the risk of companies like Netflix is that they will increase in Europe the consumption of television contents produced in Usa, in contraddiction with European Union policy, that should put limits to this expansion. But from the other side those companies will strongly push the traffic growth of new telecommunications networks, and consequentely the incomes growth. And the broadband netwok development is an European strategic objective, currently slowed down by the high investment needed.
Economia della Cultura, 2003
Copyright industries belong to the larger sector of the non-material economy, or information econ... more Copyright industries belong to the larger sector of the non-material economy, or information economy analysed in the sixties by Machlup and in the seventies by Porat, among others. During the last twenty years the United States copyright industries have continuously outperformed the rest of the economy in term of contribution to GDP, employment levels and in the international commerce. In
Comunicacion Y Sociedad, 2017
The article describes the Italian broadcasting system from 1974 to 1984: a decade of great change... more The article describes the Italian broadcasting system from 1974 to 1984: a decade of great change, characterized by the end of the public broadcasting monopoly, the growth of local, private broadcasting, and – at the end of the decade – by the formation of a public-private duopoly. The Constitutional Court and the absence of political decisions and engagement played a central role in the rapidity and breadth of private TV station development. This article focuses on the role of strong, super-market growth in the commercial distribution system, its impact on the information required by consumers to make their choices, and the necessity of increase advertising communication channels. These three factors are used to explain the considerable increase of commercial influences on the Italian broadcast system.
Telos: Cuadernos de comunicación e innovación, 2013
El presente articulo revisa las implicaciones de la incorporacion de China en la Organizacion Mun... more El presente articulo revisa las implicaciones de la incorporacion de China en la Organizacion Mundial del Comercio (OMC) en relacion con el desarrollo de las industrias culturales. Si bien parece que el sector atraviesa un proceso de apertura progresiva a los productos y empresas extranjeras, los retos son todavia numerosos para este pais asiatico caracterizado por un ferreo control gubernamental sobre los medios de comunicacion.
Economia della Cultura, 2005
This is the synthesis of Giuseppe Richeri's Introductory Report to thediscussion of the inter... more This is the synthesis of Giuseppe Richeri's Introductory Report to thediscussion of the international panel of researchers gathered at Mc Gill University, Montreal Canada, in January 2005. The crisis of the historical motives of state intervention in broadcasting is pointed out as well as the fading of those motives in the programme supply of public service broadcasters increasingly commercialised. Meanwhile,
The International Spectator, Jul 1, 1982
На архивных материалах Урала исследуется роль художественного радиовещания в распространении ценн... more На архивных материалах Урала исследуется роль художественного радиовещания в распространении ценностей советской культуры, в формировании культурно-информационного пространства в 1960-1980-е годы. Изучены масштабы развития и темпы распространения радиовещания с точки зрения технического прогресса. Определена степень воздействия советской идеологии на сферу регионального радио, являвшегося частью советской системы агитации и пропаганды. Отмечены технические и профессиональные проблемы и трудности в работе регионального вещания. Показано влияние содержательной части программ художественного вещания, выполнявшего просветительную функцию, на формирование культурной жизни населения регионов Урала. Ключевые слова: радиовещание, художественное вещание, средства массовой информации, культурная жизнь, культурное строительство, советская культура, идеологическая агитация и пропаганда, Урал.
Quaderns del CAC, 1999
La organizacion de la RAI se halla en una fase de transformacion profunda. Esta nueva ordenacion ... more La organizacion de la RAI se halla en una fase de transformacion profunda. Esta nueva ordenacion debe permitirle una mayor capacidad para actuar en un mercado en evolucion constante. Sus objetivos son mantener el desarrollo de la empresa, iniciar un proceso de mejora estructural de la gestion y perseguir una politica de alianzas en la oferta tematica y el multimedia.
Réseaux, 1990
This article analyzes the growth of advertising in Italy which is impressive in quantitative term... more This article analyzes the growth of advertising in Italy which is impressive in quantitative terms: investments in ads have been multiplied by 2.5 between 1980 and 1989. Two main factors explain this situation: on one hand, the mutation of the distribution sector and the prevailing and growing importance of the brand over the product; on the other hand, the evolution of the media which have less political but more economic power. Other elements have also to be taken into accounts: the commercial aggressiveness of TV advertisers and the transformation of the Italian society leading to the building up of a TV audience. Over a decade, the Italian advertising scene has changed in radical terms and its effects can already be felt in other areas: in firms, in politics, in language...
Les Enjeux de l'information et de la communication, Sep 2, 2018
L'industria, 1999
... Aspetti generali e caratteri del mercato italiano Emanuela Poli, Giuseppe Richeri Autorità pe... more ... Aspetti generali e caratteri del mercato italiano Emanuela Poli, Giuseppe Richeri Autorità per le garanzie nelle comunicazioni, Università della Svizzera Italiana di Lugano PREMESSA Il servizio ... Ma in televisione il vecchio, l'elemento ripetuto, costa in molti casi più del nuovo. ...
Il contributo valuta criticamente le ragioni a favore e contrarie ad un riconoscimento delle film... more Il contributo valuta criticamente le ragioni a favore e contrarie ad un riconoscimento delle film commission nell'ordinamento giuridico italiano
Matrizes, Apr 30, 2017
Este artigo analisa o estado atual dos recursos tradicionais de financiamento da televisão, detec... more Este artigo analisa o estado atual dos recursos tradicionais de financiamento da televisão, detectando uma situação crítica em suas três fontes principais (publicidade, assinaturas e taxas de serviço). Em seguida, discute a parte mais dinâmica do setor televisivo: os serviços de Video on Demand (VoD) e de Subscription Video on Demand (SVoD), que poderiam gerar novos recursos para a produção audiovisual. Porém, a análise dos catálogos desses serviços mostra baixa oferta de filmes europeus, em comparação com os dos Estados Unidos. Desse modo, como em outras ocasiões, o desenvolvimento de novos serviços de televisão e de novos modelos de negócio pode ser uma oportunidade perdida para a indústria audiovisual europeia. Palavras-chave: Economia política da comunicação, televisão, indústria audiovisual, vídeo sob demanda ABSTRACT This article analyzes the current state of traditional television financing resources, detecting a critical situation in its three main sources (advertising, signatures and service charges). Next, it discusses the most dynamic part of the television sector: Video on Demand (VoD) and Subscription Video on Demand (SVoD) services, which could generate new resources for audiovisual production. However, the analysis of the catalogs of these services shows a low supply of European films compared to the United States. Thus, as on other occasions, the development of new television services and new business models could be a missed opportunity for the European audiovisual industry.
Studies in communication sciences, 2013
Intercom - Revista Brasileira de Ciências da Comunicação, 1992
O artigo se situa na area da economia das comunicacoes e descreve as dimensoes e estrategias de e... more O artigo se situa na area da economia das comunicacoes e descreve as dimensoes e estrategias de expansao dos principais grupos europeus de comunicacao. Sao focalizados o grupo alemao Bartelsmann, os franceses Hachette e Havas, o italiano Fininvest e o ingles Maxwell. O autor aponta para a impossibilidade de se organizar uma tipologia de estrategias de expansao das industrias culturais no cenario atual. Ainda assim, e ai reside a principal contribuicao do artigo, trata dos objetivos comuns desses grupos que se verificam nos processos de internacionalizacao, diversificacao, integracao vertical e economia de escala.
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Papers by giuseppe richeri