Papers by Toshio Takeshita
Perceptions of Foreign Media Influence in Asia and Europe: The Third-Person Effect and Media Imperialism
International Journal of Public Opinion Research, 2002
... THE THIRD-PERSON EFFECT AND MEDIA IMPERIALISM Lars Willnat, Zhou He, Toshio Takeshita, and ..... more ... THE THIRD-PERSON EFFECT AND MEDIA IMPERIALISM Lars Willnat, Zhou He, Toshio Takeshita, and ... One of the conclusions that can be derived from the literature on media imperialism is that we cannot simply assume that foreign media have deleterious Page 3. ...
Influence of the Mass Media on the Public Awareness of Global Environmental Issues in Japan
Asian Geographer, 1999
... In agenda-setting, we found a salience arousing effect in a longitudinal time-span, suggestin... more ... In agenda-setting, we found a salience arousing effect in a longitudinal time-span, suggesting the cumulative effect of mass media upon public awareness of global environmental issues. ... We would like to express our gratitude to Prof. ... Journal of Communication 41 (4): 42-57. ...
Studies of Broadcasting (NHK, Japan Broadcasting Corporation), 1993
This paper examines how mass media in Japan influenced upon the public awareness of the global en... more This paper examines how mass media in Japan influenced upon the public awareness of the global environmental issues during and prior to the Earth Summit (UNCED) in 1992. Our survey revealed substantial public concern about environmental issues in Japan. Content analysis of television news during the UNCED, however, found relatively weak relationship between the salient environmental issues of the audience and the portrayal of environmental issues in television news during the UN CED. An agenda-setting study of the newspapers during and before the UN CED showed a gradual and cumulative nature of the effects rather than the immediate effects. The amount of television viewing and the attitudes toward environmental tax showed positive association, after controlling for demographic variables, which suggested cultivation effects of the media.
In M. McCombs, D. L. Shaw, & D. Weaver (Eds.), Communication and democracy: Exploring the intellectual frontiers in agenda-setting theory (pp. 15-27)., 1997
International Journal of Public Opinion Research, 2006
After experiencing steady development over the past three decades, agenda-setting research appear... more After experiencing steady development over the past three decades, agenda-setting research appears to be in a period of flux. This paper discusses three current and critical problems that agenda-setting research has been facing recently: the problems of process, identity, and environment. These problems are critical because each has implications that might call into question the value of agenda-setting theory. The process problem concerns the nature of the agenda-setting process, specifically, the degree to which the agenda-setting process is automatic and unthinking. The identity problem asks whether the new concept of attribute agenda setting will become indistinguishable from framing or traditional persuasion research. The environment problem asks if the development of communication technology and the subsequent growth in the number and variety of news outlets will minimize the impact of media agenda setting at the social level, leading to fragmentation of the public agenda. After examining each of the problems, I suggest that the agenda-setting perspective is still worth pursuing, and I present an agenda that agenda-setting research should address for its future development.
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Papers by Toshio Takeshita