International Journal of Heritage, Tourism and Hospitality vol. 16, issue 2 (2022), 76 - 87, 2022
The present study tests structural model statements travelers' Online Purchase Intention of Egypt... more The present study tests structural model statements travelers' Online Purchase Intention of Egyptian domestic tourists using data collected from domestic travelers in Egypt. The study take the Technology Acceptance Model extend (TAM) by integrating travelers' Perceived Risks and Trust in online-purchases with the various variables of the framework (Perceived Usefulness, Perceived Ease of Use, and Attitude). The aim of study is assessing the factors which influencing in Online Purchase Intention of the Domestic Tourists in Egypt. Therefore, this study aims to explore extend of influencing model factors (Perceived Usefulness, Perceived Ease of Use, Perceived Risks, and Trust) on Domestic tourist's Online Purchase Intention in Egypt. The study depends on primary data collected from sample of domestic tourists in Egypt. A questionnaire as quantitative approach was distributed to domestic tourists who had reserved or purchased a travel service via the internet at least once. The total respondents of questionnaire are 216 respondents. The collecting data were coding and analyzing via SPSS v 24. The results demonstrated that there is appositive significant relation between the factors (Usefulness, Ease of Use, Online Trust, and Online Attitude) and domestic tourist's Online Purchase Intention. Moreover, the relationship between Online Risks and Online Purchase Intention of domestic tourists is negative in Egypt. The study recommendation demonstrated on that the travel agency in Egypt should encourage domestic tourists to pay online. In addition, they should offer many types of secure online payment.
Bookmarks Related papers MentionsView impact
Uploads
Papers by Maged G. Briez
websites, search engines, social media sites, mobile apps,
videos, etc. which play a vital role in enhancing the
relationship between travel agency and tourists. Therefore,
this study aims to identify the Smart Marketing Methods and
explore the opportunities and challenges of using smart
marketing methods in domestic tourism in Egypt.
Accordingly, it adapted the descriptive methodology and
used a mixed approach in collecting quantitative and
qualitative. The quantitative approach is used by employing
questionnaire to gather the primary data from domestic
tourists in Egypt. The qualitative method is represented in
semi-structured interviews with Top Ten Travel Agencies
representatives in Egypt. The main results of study
demonstrated that there are many advantages of using smart
marketing methods in domestic tourism in Egypt; however,
there are some obstacles that have clear impacts upon them.
The study recommends that Travel Agencies and Tourism
Associations in Egypt should apply formal platform to
promote domestic tourism and improve their marketing
strategy to take advantages of using Smart marketing
methods in tourism.
websites, search engines, social media sites, mobile apps,
videos, etc. which play a vital role in enhancing the
relationship between travel agency and tourists. Therefore,
this study aims to identify the Smart Marketing Methods and
explore the opportunities and challenges of using smart
marketing methods in domestic tourism in Egypt.
Accordingly, it adapted the descriptive methodology and
used a mixed approach in collecting quantitative and
qualitative. The quantitative approach is used by employing
questionnaire to gather the primary data from domestic
tourists in Egypt. The qualitative method is represented in
semi-structured interviews with Top Ten Travel Agencies
representatives in Egypt. The main results of study
demonstrated that there are many advantages of using smart
marketing methods in domestic tourism in Egypt; however,
there are some obstacles that have clear impacts upon them.
The study recommends that Travel Agencies and Tourism
Associations in Egypt should apply formal platform to
promote domestic tourism and improve their marketing
strategy to take advantages of using Smart marketing
methods in tourism.