Papers by Vladimír Bystrov
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Books by Vladimír Bystrov
Firemní komunikace a řízení reputace, 2006
Brief textbook providing introduction to the field of public relations and related communications... more Brief textbook providing introduction to the field of public relations and related communications disciplines, eg. advertising, direct marketing, event management etc. Created for the purpose of a semestral course at Masaryk University, Brno (Czech Republic).
Main chapters: Corporate Identity and Cultury / Corporate Image, Reputation Management / Public Relations / Media Relations / Crisis Communications / Public Affairs, Government Relations and Lobbying / Internal Communications / Corporate Social Responsibility, Corporate Citizenship / Advertising / Direct Marketing / Event Management / Media in Corporate Communications / Political Marketing / Communication in Public Sector / Measurement of Communications
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Papers by Vladimír Bystrov
Books by Vladimír Bystrov
Main chapters: Corporate Identity and Cultury / Corporate Image, Reputation Management / Public Relations / Media Relations / Crisis Communications / Public Affairs, Government Relations and Lobbying / Internal Communications / Corporate Social Responsibility, Corporate Citizenship / Advertising / Direct Marketing / Event Management / Media in Corporate Communications / Political Marketing / Communication in Public Sector / Measurement of Communications
Main chapters: Corporate Identity and Cultury / Corporate Image, Reputation Management / Public Relations / Media Relations / Crisis Communications / Public Affairs, Government Relations and Lobbying / Internal Communications / Corporate Social Responsibility, Corporate Citizenship / Advertising / Direct Marketing / Event Management / Media in Corporate Communications / Political Marketing / Communication in Public Sector / Measurement of Communications