WOMEN: RIVETER, F/W 17/18 [FORECAST > STORY]

Riveter is named after Rosie the Riveter, the cultural icon and labor market feminist featured on post WWII propaganda. The message of gender equality resonates with women empowerment now. A similar influence can be said of Demna Gvasalia at Vetements and Balenciaga, who is turning the broken fashion system upside down. The idea is to rework wardrobe basics for a somewhat ambiguous look, with a nod to street influence and exaggerated proportions. Workwear is leveraged as part of the new uniform.