Acquisition of Oribi to accelerate attribution technology capabilities and establish new office in Israel

Today, we announced that we have entered into an agreement to acquire Oribi, an Israel-based marketing analytics company, to further help our customers, from marketers to recruiters, gain actionable insights, make smarter decisions, and drive business results. Through the integration of Oribi’s technology into our marketing solutions platform, our customers will benefit from enhanced campaign attribution to optimize the ROI of their advertising strategies.

As part of the agreement, LinkedIn will also open a new office in Tel Aviv, Israel, expanding our international presence and helping to further scale the value we deliver to our members and customers across the globe. We will not be disclosing the financial terms of the deal.

You can read more about the news from our Chief Product Officer, Tomer Cohen here.