Positive Vibes - Blauer USA SS21

Blauer USA continues its creative partnership with photographer James Mollison for its Spring/Summer 21 ad campaign. A common thread with the previous season is the brand’s desire for the images to communicate a more positive mood than that of this still uncertain present, and maybe raise a smile in these unprecedented times. And so after “Live. Laugh. Love.”, the new slogan for BLAUER USA’S SS21 campaign is “Smile”, a powerful word, full of meaning and a symbol recognized the world over.