Union Market Storyboard (Dec. 2015)

Images that inform our design aesthetic for the proposed pop up at Union Market. Our stand would be set up to 1) showcase the ingredients that we use in our sandwiches and salads (decorative wheels of gouda cheese, artisan breads); 2) communicate our vision of fresh, simple, gourmet sandwiches via black and white signage, elegant, but simply done subway tiled counters and an open sandwich making station behind our sandwich bread display.
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Belgium's finest: een bar uit de boekjes - Roomed
Sneeze guard / display case. Black & white aesthetic
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General feel for the Broodjes & Bier space. Low sneeze guard
Shop Quality & Affordable Products
Bread displayed. Branding & aesthetic
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Eco kraft food trays lined with our custom branded deli paper will be how customers receive our sandwiches
Our bestselling sandwich, the Vondel Park. Prosciutto, 4 month aged goat gouda, fig jam, balsamic reduction and arugula on Striatta
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Subway tiled counters. We've seen other Union Market pop ups (such as Fallain) utilize a tiled counter to give their space a subtle pop.
Meat & Bread
Open sandwich making station that showcases artisan breads used for sandwiches. Our bread is delivered fresh daily. We would stack our breads behind the sneeze guard as soon as they arrive and make sandwiches behind it.