Marketing Your Small Business!

Use this board as your introduction to marketing for your small business! 📊📈🎀
43 Pins
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5 Sections
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11mo
What is Marketing?
American Marketing Associations’s official definition of marketing. #marketing #smallbusiness #AMA
What is Positioning?
The final phase of the STP framework. Learn how to use the 7 P’s to appeal to your chosen target market.
Types of Marketing
A few types of marketing include content marketing, social media marketing, search engine marketing, influencer marketing, and many more!
Positioning Types
Using process to position your small business.
Positioning Types
Use pricing to position your small business.
What is Targeting?
Targeting is the second stage of the STP framework of marketing. In this stage, customer segment(s) are chosen for further focus by a business. #marketing #smallbusiness #targeting
What is segmenting?
The first stage of the STP framework of marketing. There are 4 main types of segmentation variables. #marketing #smallbusiness #segmentation
The 7 P's of Marketing
These are the 7 P's of the marketing mix that business must have for a service or business to differentiate themselves!
Undifferentiated Marketing
The undifferntiated targeting strategy is also known as mass marketing. This is where no specific segment from the segmentation phase is targeted, but rather the market as a whole. (The whole pie!🥧) #marketing #smallbusiness #targeting
Differentiated Marketing
The differentiated targeting strategy is also known as segmented marketing. #marketing #smallbusiness #targeting
Product: The 7 P's
Product is the physical good, service, or idea you are selling to your customers. It is important to determine what makes your product special and what will separate you from other brands!
The Psychographic Variable
One of the main types of segmentation variables in marketing. #marketing #smallbusiness #segmentation
The Geographic Variable
One of the main types of segmentation variables. #marketing #smallbusiness #segmentation
The Demographic Variable
One of the main types of segmentation variables. #marketing #smallbusiness #segmentation
Place: The 7 P's
Place is the location where you sell your service or product and how it’s delivered to the customer.