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Jack in the box

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Fast Food Branding, Hipster Cafe, Corner Cafe, Paula Scher, Wooden Things, Food Branding, Shake Shack, Creepy Clown, Zoo Wee Mama
Fast Food Branding
Hipster Cafe
Corner Cafe
Paula Scher
Wooden Things
Food Branding
Shake Shack
Creepy Clown
Zoo Wee Mama

A brief rundown of graphic design and fast food

When Danny Meyer opened his first Shake Shack kiosk in New York’s Madison Square Garden, Pentagram’s Paula Scher designed the environmental graphics, striking an admirable balance of Coney Island scale with sophisticated letterforms. Since its expansion, Paula has designed new iterations of the identity, maintaining its clean, modern aesthetic and applying it to menu boards, tables, T-shirts, hats and watches. Shake Shack’s identity corresponds with its take on fast food. Functioning in a…

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