HENRY HOLLAND X FLOOR_STORY

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This may contain: a man standing in front of a surfboard on top of a table
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Making a smiling plate with Henry Holland in his East London ceramic studio.
This ceramic plate is inspired by the iconic 4AM rug that we made in collaboration with Henry Holland Studio. The rug itself was a translation of the ceramic process of layering slabs of clay and then moulding, giving the lines their wiggly, melting aesthetic. These craft techniques were then translated into the technique of hand tufting. Each tufted rug is hand tufted in India. Check out our collection via the link.
I Feel Love X Henry Holland
The iconic I Feel Love rug by Henry Holland paired with the Oatmeal Ceramic collection. East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs. Custom options available (size & colour)
This may contain: a piece of paper with the words i feel love berry red on it
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I Feel Love Berry Red Henry Holland x FLOOR_STORY
Now time to find • Sofa • Chairs • Coffee Table • Wallpaper • Curtains • Art
4AM Red by Henry Holland
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
Melted Smiley Black by Henry Holland
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
Melted Smiley Green
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
Melted Smiley Red Inverse
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
Diagonal Melt Blue by Henry Holland
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Handknotted 80 knots. Available in custom colours and sizes.
Melting Runner Red by Henry Holland
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
Melted Smiley Red by Henry Holland
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
4AM Red
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns.
Melting Runner Navy
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
I Feel Love Green by Henry Holland
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
I Feel Love Love Red by Henry Holland
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.
Melting Runner Cream by Henry Holland
Inspired by 80’s and 90’s Rave Culture For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. Available in custom colours and sizes.