Commercial ideas

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Guerrilla Advertising, Clever Advertising, 광고 디자인, Publicidad Creativa, Funny Ads, Street Marketing, Great Ads, Guerilla Marketing, Best Ads

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

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Hotel Shoot, Menue Design, Beer Photography, Drinks Packaging Design, Concept Photography, Drink Photo, Classic Kitchen, Coffee Photography, Poster Layout

Something & Nothing is a low calorie, lightly carbonated premium soda, made with the highest quality natural juices, extracts and botanicals for elevated refreshment. Their range of preemium sodas and spritz are inspired by ideas, moments, experiences, culture and people; summarised in their tagline - For the curious. This cultural inspiration is prominent throughout the brand identity and TOV, visually distilled in to the images with fixed ratios on the cans. This appears across all of the…

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