a bus stop with a coca - cola advertisement on it
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Coca-Cola: Feel it • Ads of the World™ | Part of The Clio Network

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

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