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The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business: - time management - marketing - mindset - growing your community of engaged athletes Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family. Endurance coaching is already your dream job - let’s make it a full time reality!
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Success Looks Different Here Podcast Real Strategy for Women Building Serious Businesses - No Gimmicks, No Chasing Trends, No Trying To Go Viral Hey, I’m Jenny Lane - the straight-talking business coach and strategist. If you’re a female founder tired of all the gimmicks and trends, this show hands you the clarity and no-nonsense moves you need to trade overwhelm for focused growth and steady profit. Each episode is a coffee-chat coaching session: one clear lesson, a handful of doable action ...
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Growth Mindset Podcast with Kat Mae

Growth Mindset Podcast with Kathrin Mae

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Let’s Talk About It! Going after your personal life goals, dream-life, growing your business, journey of love and relationships, getting through daily obstacles- She Keeps it authentic and As Real As It Gets, as a single mom raising a #hurricaneharley toddler. Coming from a professional "Fail-her", learning from her challenges, but using them as tools to #Empow-her instead. The Struggle is Real, as we build "The Plan" for our Life. But remember, there is beauty even in the breakdown.|Gratefu ...
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Coaching is the best job in the world, but honestly, sometimes it isn't. You may be approaching burnout, stressed out in life, or just feeling tired of writing training plans. When we get here, we wish we were in the "flow state", where creativity, ideas, love of the sport and how much you can help athletes is on FIRE. This episode provides my 4 ke…
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There's a huge difference between dreamers and doers, and yet the online space is filled with one of these - and it leads to a broke business. In this episode find out who you need to be to build a successful business, and why. When You're Ready, There Are 3 Ways I Can Help You: 1. 40k Kickstart: my free community away from the noise of social, whe…
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In this episode, I go over the 5 biggest hangups new (and advanced) coaches have with marketing, putting yourself out there and social media. It's not just you that feels this way! After coaching 100s of endurance coaches in these areas, I can safely say that most coaches have felt this way! It's your choice if you let your thoughts "win" or if you…
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In this episode, I go deep on the inquiry communication process. What to do when you get an inquiry to help best position yourself to turn that inquiry into a sale and then what exactly to do when you are dealing with ghosts - those athletes that don't respond to messages and go DARK. It's not even how you handle them, but to have a mindset that un…
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In this episode I share some smarter ways to scale your revenue without adding ever more stress to your daily business life. When You're Ready, There Are 3 Ways I Can Help You 1. 40k Kickstart: my free community away from the noise of social, where you have access to daily posts from me, alongside free trainings and resources in the learning area. …
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What matters in marketing? If you have gotten STUCK focused on enhancing referrals but are watching your athlete numbers slip down - this episode is for you! Marketing is the way to grow your endurance coaching or endurance expert business in 2025 and beyond! Let me know what you think, send me a DM at CoachMichelleLake on IG! Website | Follow Mich…
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Admittedly, today we are going to talk more about triathlon but also mention running, but all endurance sports will get something from this episode! What's changed in our sports in the last few years? Why are people leaving? How has the formation of community changed in the last 5-10 years? All things I ponder on this episode. Website | Follow Mich…
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As much as we really want to control it - there will be haters when you grow your business. Trolls online and people in your life that feel triggered by success. Now it won't happen to everyone, but it happens to many. So on today's episode, I help you navigate these difficult situations and thoughts. Have you left a review? They are HUGE in helpin…
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This episode is all about BURNOUT and the things you can do to give back to yourself so you have the energy you need to coach. Too many coaches for too long have been giving, giving, giving without any return - how do you actually refill your own cup? The Dream to 6 is open for just a few more weeks before we close for the summer. If you are intere…
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Ok coaches - this one is for the advanced coaches listening!! We are going to be talking all things TRUST building and how to use your email lists, social following to create some amazing opportunities to build trust with lots of athletes at once - using Conversion Events! Even if you are newer - this is the kind of episode you want to listen to so…
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So many coaches complain about how long it takes to get plan-writing done and it's really a problem in how you manage your communications with your athletes. In this episode, we talk all things communication and how to use specific pathways to coach more people in less time!! The Dream to 6 is open for just a few more weeks before we close for the …
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Last week, I attended my Mastermind Retreat. A few times a year, I set aside 2-3 days to meet with my mentor and the other 15 or so business owners in my group. This is literally the most important days of my coaching business year and I highly recommend you find a similar group/plan to continue to grow your businesses. Inside this episode, I descr…
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In this episode, we go deep on your goals, your time management and answering the question: what is really holding you back? If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake. Website | Follow Michelle on IG…
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Today, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them. Here are the seasons of your business as relates to our programs at Coach Michelle Lake: Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on…
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Why do so many people quit before they reach their goals - and what separates the winners who break through? In today’s episode, I dive into the real reason most entrepreneurs give up too soon and exactly how you can shift your mindset, strategy, and habits to stay in the game and WIN. If you’ve ever felt like throwing in the towel, wondering if su…
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In our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery! Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champ…
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Is fear of selling keeping you broke? Possibly... In this episode I question whether you're spending enough time and effort on that one thing that many find so uncomfortable, and how to fix your business if you've been shying away from effectively marketing your business. Remember you can improve your business success with the right strategy and su…
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In our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance! Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity ba…
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🎙️ Relentless Consistency: Your Secret Weapon You don’t need to be the loudest, the most followed, or the most “put together” to win in business - you just need to be relentless. In this episode, I’m breaking down why consistency beats everything when it comes to growing your traffic, leads, and sales. We’ll talk about how to stay consistent even w…
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In our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching! Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this …
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In this episode I talk about the mindset you will need to adopt if your goal is to get your business to 40k revenue, and any other 40k goals. If you're ready to take the next step to overcome your business struggles and have a clear roadmap for your future success, I'm here and ready to build a bespoke 40k plan for your business. If you'd like to t…
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Robin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off. Since then she has coached over 150 athl…
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Hey Coaches, I get asked all the time about FB ads and after 3 years of fussing about with them, I have finally gotten them to work and here are my lessons that I have learned that you can use to not make these same mistakes! Even if you aren't thinking of using Facebook Ads anytime soon, you will learn a lot about how I teach coaches to market the…
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Why Playing Small is Actually Your Biggest Risk Ever catch yourself playing it safe in your business, waiting for the 'perfect moment' to make your next move? In this episode, I break down why staying comfortable might feel safe... but it's actually the riskiest move you can make. You'll discover: • Why fear of failure is keeping you stuck (and how…
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In this episode, we are going to work on unleashing the most POWERFUL part of your marketing and coaching - YOU. Not your logo, your website, your email list BUT YOU. I discuss the top 4 areas you can get "more out of you" to help you better connect with your ideal athlete and some of the mindset struggles that come up when bringing more you in. On…
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Success in business isn't built on motivation but on discipline - the ability to show up consistently even when you don't feel like it. Discipline is the muscle that separates those who achieve their goals from those who remain stuck in cycles of inconsistency. • Motivation feels exciting but inevitably fades while discipline sustains long-term suc…
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In this episode, I am going over the concept of "Coach Concierge" - that as a coach you will be the first line of defence in a number of areas, but if any kind of expertise is needed, don't just assume you have the best knowledge and can help the best but feel COMFORTABLE in your role as concierge - referring your athletes to someone else to help s…
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You’re showing up, doing the work, creating content, making offers - but it feels like you’re talking to an empty room. No likes, no comments, no engagement. You start wondering… Is this even worth it? Here’s the truth: Every successful business owner has been where you are right now. The ones who make it? They’re the ones who KEEP GOING. In this e…
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Hey coaches - a short and strategy-heavy episode for you today - how can you tell you are about to get an inquiry? What you can control and can't control? How to speed along the process? What works best here? The Dream to 6 is open this week - if you are a 10/10 "Heck Yes", finally ready to do something different in your business, speed up your coa…
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Hey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you …
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In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcq Starting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! Turn your …
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In this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better? I am excited to announce that in the last week of February I am going to be hosting a new FREE experience…
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It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes?? If you are interested in learning more …
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In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinkin…
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In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. Check out the companion episode to this (Episode 55: The 5 …
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I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business. I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff T…
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Finally... Part I: The Birth Story Shoutout to my love, teammate, #girldad to our #partyof4 Eric. My little mini-me Harley Mae, the newest big sis. Who has done an amazing job as #1 Big Sis! Thank you to our family and friends showering us with so much love and support from the baby showers until now, as we grow our little family. And our amazing d…
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I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! I spoke about a few of my programs/freebies in this episode. 1. If you are a head coach working with assistant co…
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Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching. The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact. Btw, when we collectively as an industry can help STOP coaches from massively undercharging or havi…
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It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business. As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen…
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In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple? I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener. I would love if you would take a mo…
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Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. These takeaways will be applicable…
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YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th…
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In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session: Review all your w…
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Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more i…
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You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon an…
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TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram …
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The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be…
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Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details! Send me a DM and let me know what you th…
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We have 2 months left in the year, can you believe it?!??!?! These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025! Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ Questions about which program is…
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