Best Haltung Podcasts (2025)

1
Lebenskunst statt Lifestyle – Autor Frank Berzbach über Kreativität, Disziplin und Haltung 1:15:23

3d ago1:15:23

1:15:23

Autor Frank Berzbach spricht mit Marc T. Süß über Kreativität, Disziplin, Haltung und natürlich sein neues Buch "Das Alphabet der Lebenskunst". Ich freue mich, Frank Berzbach zum zweiten Mal im Sweetspot Podcast zu begrüßen. Unser erstes Gespräch 2021 drehte sich um Selbstwirksamkeit und kreative Schöpfung – über Kreativität, Liebe, Schönheit und I…

1
Schale Kopie: Zapft Evil+Juice bei Liquid Death ab? (Fallakte #004 – True Design Crime) 33:22

17d ago33:22

33:22

Mit Evil+Juice versucht die österreichische Marke Rauch, ein ähnliches Konzept wie Liquid Death auf den Markt zu bringen. Warum scheitert Rauch daran? Liquid Death hat es vorgemacht: Eine Wasser-Marke, die aussieht wie eine Metal-Band, mit Branding, das genauso laut ist wie ein Stadionkonzert. Ihr Motto? „Murder Your Thirst“ – eine düstere, ironisc…

1
Intellekt-Inszenierung: Montblanc Kampagne (True Design Crime – Fallakte #003) 27:10

1M ago27:10

27:10

Falsche Federführung bei Montblanc: Wie die Luxus Marke mit ihrer Kampagne "The Art of The Library Spirit" scheitert. In dieser Folge von True Design Crime nehmen wir uns dem Fall einer Luxus Marke an: die Montblanc-Kampagne "The Art of The Library Spirit". Autor Frank Berzbach hat sie als Design-Verbrechen eingereicht – wegen Klischees und mangeln…

1
Macho-Dekor in Gold: Barbershop Design (True Design Crime - Fallakte #002) 18:42

2M ago18:42

18:42

Barbershops – Rückzugsort für Männer oder Design-Höllen voller Geschmackssünden? In dieser Folge von True Design Crime analysiere ich den bizarren Fall einer Barbershop Einrichtung. Barbershops – Rückzugsort für Männer oder Design-Höllen voller Geschmackssünden? In dieser Folge von True Design Crime analysiere ich den bizarren Fall eines Barbershop…

1
Die zahnlose Raubkatze: Das Jaguar Rebranding (True Design Crime – Fallakte #001) 31:29

2M ago31:29

31:29

Ein ikonischer Luxus-Autobauer gibt sich ein neues Gesicht – und sorgt für hitzige Diskussionen. In der ersten Episode von True Design Crimes nimmt Marc Süß das Rebranding von Jaguar unter die Lupe. Ein ikonischer Luxus-Autobauer gibt sich ein neues Gesicht – und sorgt für hitzige Diskussionen. In der ersten Episode von True Design Crimes nehmen wi…

1
True Design Crime – Trailer 1:26

2M ago1:26

1:26

Der Podcast zu Design-Verbrechen, Marketing-Sünden und Werbe-Katastrophen, mit Marc Süß. Willkommen bei True Design Crime – dem Podcast, der tief in die Abgründe von Design-Verbrechen, Marketing-Sünden und Werbe-Katastrophen eintaucht. Host Marc Süß nimmt echte Fälle unter die Lupe, spricht mit Branchenprofis und deckt kreative Fehltritte auf. Hast…

1
Shaping Spaces and Emotions with Light: Ben Rousseau (🇺🇸) 1:28:20

7M ago1:28:20

1:28:20

Marc Suess sits down with Ben Rousseau, an award-winning light artist and designer known for creating breathtaking installations that transform both commercial and residential spaces. His commitment to craftsmanship and emotional connection shines through In the latest episode of the Sweetspot Podcast, host Marc Suess sits down with Ben Rousseau, a…

1
Harnessing Podcast Power: Nikita Kumar (🇺🇸) 1:11:28

7M ago1:11:28

1:11:28

In the latest episode of the Sweetspot Podcast, host Marc Süß sits down with Nikita Kumar, a podcasting expert known for her ability to craft engaging narratives that not only captivate listeners but also strengthen brand identities. In the latest episode of the Sweetspot Podcast, host Marc Süß sits down with Nikita Kumar, a podcasting expert known…

1
Claudia Weber & Gero Maatz: Wie designt man erfolgreiche und sinnvolle Unternehmensprozesse? (🇩🇪 ) 1:28:59

9M ago1:28:59

1:28:59

In dieser Podcastfolge trifft Marc T. Süß die beiden WeMap Gründer Claudia Weber und Gero Maatz und spricht mit ihnen über Prozessdesign. In dieser Podcastfolge trifft Marc T. Süß die beiden WeMap Gründer Claudia Weber und Gero Maatz und spricht mit ihnen über Prozessdesign. Kennst du das? Manche Prozesse sind einfach nicht erfolgreich, effektiv od…

1
Suzanne Schreve: Unlock the Power of Storytelling and Archetypes (🇺🇸) 1:12:35

12M ago1:12:35

1:12:35

Unlock the Power of Storytelling and Archetypes with Jungian Psychologist Suzanne Schreve Dive into the captivating world of storytelling and archetypes with host Marc Suess as he sits down with Jungian psychologist Suzanne Schreve in this enlightening episode of Sweetspot Podcast. From Plato to C.G. Jung and Freud, to modern storytelling in films …

1
Dr. Dirk Weiß: KI in der Unternehmensstrategie – Kultur & Mindset (🇩🇪 ) 53:58

1y ago53:58

53:58

In dieser Podcastfolge trifft Marc T. Süß den Unternehmensberater Dr. Dirk Weiß (Maison Blanc, Confias AI Solutions) und spricht mit ihm über Künstliche Intelligenz für die Unternehmensstrategie. In dieser Podcastfolge trifft Marc T. Süß den Unternehmensberater Dr. Dirk Weiß (Maison Blanc, Confias AI Solutions) und spricht mit ihm über Künstliche I…

1
Prof. Dr. Marcus S. Kleiner: Redundanz-Maschine KI (🇩🇪) 1:28:06

1y ago1:28:06

1:28:06

Künstliche Intelligenz, Algorithmen und die Frage der Kontrolle Für diese Episode trifft Marc T. Süß den Medien- und Kulturwissenschaftler Prof. Dr. Marcus S. Kleiner und spricht mit ihm über Künstliche Intelligenz. Dies ist die erste von mehreren Folgen, die sich dem Thema KI widmen – mit dem Ziel, neue Perspektiven für Unternehmen, Kreativität un…

1
Deevo Tindal: Finding your path for a creative career (English 🇺🇸) 1:41:20

1y ago1:41:20

1:41:20

Deevo Tindall (Branding Strategist and Content Creator) talks to Marc T. Suess about the work, self-reflection and turning points of a creative life. Deevo Tindal: Finding your path for a creative career For this episode, Marc Suess sits down with creative entrepreneur Deevo Tindall, CEO of Fusion Photography and Fusion Creative. We talk, of course…

1
Pàppa D.: Build an artist brand (🇺🇸 ) 2:02:28

1+ y ago2:02:28

2:02:28

Singer-Songwriter Dimitrios Papavasileiou (Pàppa D.) talks to Marc T. Suess about his music, his creative journey, and how he navigates his career. Singer-Songwriter Dimitrios Papavasileiou (Pàppa D.) talks to Marc T. Suess about his music, his creative journey, and how he navigates his career. Lots to learn, not only about music and writing but al…

1
Kasper Sierslev: Inhouse Marketing (🇺🇸 ) 1:15:07

1+ y ago1:15:07

1:15:07

Marketing expert Kasper Sierslev talks to Marc Suess about in-house marketing teams from strategy to implementation, creativity and the changes in the marketing industry. All episodes on www.sweetspot.studio Marketing expert Kasper Sierslev talks to Marc Suess about in-house marketing teams from strategy to implementation, creativity and the change…

1
Sam Stokes: Connect to your creativity (🇺🇸 ) 1:26:40

1+ y ago1:26:40

1:26:40

Singer-songwriter Sam Stokes talks to Marc Suess about her debut album "Common Ground" and her creative process. Singer-songwriter Sam Stokes talks to Marc Suess about her debut album "Common Ground", her poetry, the creative process and her artistic journey. A big inspiration for all musicians, artists and also entrepreneurs who look to connect wi…

1
Chat GPT & other AI tools: Creative Coffee Break 18 17:34

2y ago17:34

17:34

Marc talks about how creatives and brand-builders can collaborate with AI tools – and why they will never replace the human creative process! For this podcast episode, Marc collaborated with Chat GPT. And even though it makes some things easier, AI technology will never create truly creative output, let alone replace creatives. A talk about the qua…

1
Design Case Study "AI, Art & Design": Creative Coffee Break 17 11:22

2y ago11:22

11:22

Marc opens the doors to his studio and talks about his latest project, the zodiac gin „Höhere Mächte“. Today's episode is a look behind the scenes of the Sweetspot Studio. Marc talks about his latest project that he created together with DMI Distillery & Manufactur International GmbH and Lotte Hauss, a Hamburg based artist, also part of the art col…

1
Spiritual entrepreneurship: Sweetspot Podcast with Molly Mandelberg 36:35

2y ago36:35

36:35

Marc Suess talks to Molly Mandelberg, a spiritual entrepreneur, strategist, and transformation facilitator. For this Sweetspot Podcast episode, Marc Suess meets Molly Mandelberg, a spiritual entrepreneur. Molly works as a business strategist, copywriter, and transformation facilitator with her brand “wild hearts rise up”. She works with coaches and…

1
Design Case Study "The flag of Amsterdam": Creative Coffee Break 16 6:33

2+ y ago6:33

6:33

After visiting Amsterdam, Marc talks about the great design of the city flag – and what we can learn from it when it comes to branding in general. X marks the spot. 3 X’s mark the city of Amsterdam, as in their outstanding city flag.In today’s podcast episode, I talk about the most bad-ass city flag out there and what you can learn from it for your…

1
Setting goals for 2023: Three creative techniques – Creative Coffee Break 15 9:46

2+ y ago9:46

9:46

Introducing three creative techniques that will help you to set goals for the new year and actually achieve them! Happy new year, sweet people! In today’s podcast episode, I talk about three techniques I use to create ideas, strategies, and plans for the new year: Journaling, Mood Boards, and something I call “band practice”. Give them a try and ma…

1
Brand building for artists: Creative Coffee Beak 14 15:39

2+ y ago15:39

15:39

Today Marc answers a question from a listener: How to build an artist brand? How to stay true to artistic production and still create a brand that helps build visibility in the market. In today’s podcast episode, I talk about how artists can build a brand for themselves and get more visibility. As a quick overview, I outline how you can benefit fro…

1
Interpassivity for brands: What clients delegate to your brand (and why they love you for it!) Creative Coffee Break 13 11:04

2+ y ago11:04

11:04

Understanding Robert Pfaller’s concept of “interpassivity” will help you gain a new perspective on your client's needs and even develop new services or products. In today’s podcast episode, I talk about Robert Pfaller’s theory of 'interpassivity' – delegated consumption and enjoyment. Applicable to both art and everyday life, the concept allows us …

1
Understanding creative work. Creative Coffee Break 12 16:41

2+ y ago16:41

16:41

In today's episode, Marc Suess proposes a model of the hierarchy of creativity – to gain more clarity on what creative work looks like and how to build successful creative teams. The word “creativity” is used inflationary. Whether in job advertisements, applications, or as a skill in general. Yet few people actually understand how creativity works …

1
Strategic storytelling (5): Developing own formats. Creative Coffee Break 11 16:34

2+ y ago16:34

16:34

Creating your own brand storytelling formats can be easy and fun Today’s episode is the fifth part of the podcast mini-series on strategic storytelling for brands. Marc Suess shares his thoughts, experiences, and inspiration on how to develop your own storytelling formats. He explains how to choose the right channel and create formats that are fun …

1
Strategic storytelling (4): Story Mapping. Creative Coffee Break 10 6:57

2+ y ago6:57

6:57

Crafting engaging stories can be easy - with the right tool. Today’s episode is the fourth part of the podcast mini-series on strategic storytelling for brands. Marc Suess introduces his story mapping tool – the perfect way to collect, organize, and craft engaging stories for your brand. Learn more about brand building and sign up for a story mappi…

1
Strategic storytelling (3): Understanding your audience. Creative Coffee Break 09 8:01

2+ y ago8:01

8:01

Using empathy and the right tools to create better buyer personas. Today’s episode is the third part of a podcast series on strategic storytelling for brands. I talk about the importance of defining your target audiences, using more than just socio-demographic data, but understanding the needs and desires of your customers to create better content …

1
Strategic storytelling (2): Brand Core Story. Creative Coffee Break 08 7:46

2+ y ago7:46

7:46

How to find and define the core story of your brand. Today’s episode is the second part of a podcast series on strategic storytelling for brands. I want to introduce to you the concept of a brand core story – the fundament for campaigns, copywriting, or further storytelling formats. We cover the Golden Circle by Simon Sinek, the theory of interpass…

1
AI-driven design tools. Creative Coffee Break 07 9:35

2+ y ago9:35

9:35

Will artificial intelligence replace designers? Today’s episode takes a look at AI-driven design and new tools that can create images by simply typing in a description (e.g. Midjourney). The big question is: Will artificial intelligence replace designers? I don't think so! Actually, I developed 3 theses that state quite the opposite: AI-driven desi…

1
Strategic storytelling (1): ROI of content. Creative Coffee Break 06 8:33

2+ y ago8:33

8:33

Understand the Return On Invest and other benefits of brand content strategies. Today’s episode is the first part of a series of podcast coffee breaks on strategic storytelling for brands. We start with a strategic view: I offer 3 perspectives on storytelling and content marketing. The audience's perspective – build trust and keep them coming back …

1
The power of the storyboard. Creative Coffee Break 05 6:00

2+ y ago6:00

6:00

What brands can learn from storyboarding to improve processes and develop better ideas. What brands can learn from storyboarding to improve processes and develop better ideas. For this creative coffee break, I want to introduce the creative technique of storyboarding. You maybe know storyboards from the movie industry, but they can also be used to …

1
The sound of your brand. Creative Coffee Break 04 4:50

2+ y ago4:50

4:50

Thinking about the sound of your brand is a great creative exercise to spark your imagination! For this creative coffee break, I want to introduce you to a great creative exercise: Think about the sound of your brand! What genre of music fits your brand?What instruments represent your products or services?Are you a simple melody or a complex chord …

1
The impact of brands and artists: Sweetspot Podcast with personal branding and PR coach Diane Foy 1:04:04

2+ y ago1:04:04

1:04:04

Marc T. Suess talks to Diane Foy about her creative career, and how she coaches artists to find their "why" and make an impact. Diane Foy worked in many different creative fields, as a make-up artist, a photographer, and a publicist. Today she is a creative entrepreneur, helping artists and creatives as a personal branding and pr coach. She talks t…

1
Brand Blokbusters. Creative Coffee Break 03 4:54

3y ago4:54

4:54

What brands can learn from the world of entertainment. In this creative coffee break, I talk about brand blockbusters – what brands can learn from the world of entertainment. Today, I want to recommend an exciting book that gives brands and creatives a new perspective on their business, content strategies, and storytelling: "Blockbusters: Hit-makin…

1
Working with creatives. Creative Coffee Break 02 7:31

3y ago7:31

7:31

Creative Coffee Break 02 For this creative coffee break, I talk to freelance designer Martha Harms about working with creatives. Drawing from her experience in various creative jobs, Martha shares her insights on how to get the best results and make co-creation work. From empathetic working environments and creativity killers to freedom, playfulnes…

1
What do you want to have been? Creative Coffee Break 01 4:53

3y ago4:53

4:53

Creative Coffee Break 01 Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess. For this first episode, I want to start with a big question: What do you want to have been? In day-to-day business, we are highly involved in the present. But for building a successful …

1
Driven by curiosity: Innovation expert Raffaela Seitz 58:15

3y ago58:15

58:15

Marc Suess talks to Raffaela Seitz, co-lead of a cross-innovation hub about curiosity, innovation culture and how creativity drives innovation. Raffaela works as an expert and co-lead at a cross-innovation hub. How do you get a job like that? The answer has a lot to do with innovation itself: an expression of curiosity. Raffaela has worked at the i…

1
The secrets of brand storytelling: Entrepreneur and storyteller Graham D. Brown 1:07:10

3y ago1:07:10

1:07:10

Marc Suess talks to Graham Brown, traveling entrepreneur, owner of a brand podcast agency, and sophisticated storyteller. Marc Suess talks to Graham Brown, traveling entrepreneur, owner of a brand podcast agency, and sophisticated storyteller. Being an entrepreneur is like being a traveler. Graham is both. Living in Singapore, he founded his brand …

1
Don't give a f***: Dr. Thomas A. Coucoulis (part 2) 50:10

3y ago50:10

50:10

Marc Suess talks to Dr. Thomas A. Coucoulis about personal branding, how your personality affects your business decisions, and the positive side of not giving a f***! This episode is the second half of the conversation between Marc Suess and Dr. Thomas A. Coucoulis. After discussing confidence, stage appearance, and NLP in part 1, they dive into pe…

1
Becoming yourself: Dr. Thomas A. Coucoulis (part 1) 55:31

3y ago55:31

55:31

Marc Suess talks to Thomas Coucoulis, aka the Rampenpfau (German for “Stage Peacock”), about confident appearance, the anxiety of public speaking, and how to cope with it. For this Sweetspot Podcast episode, Marc Suess meets Dr. Thomas A. Coucoulis. He is a coach and trainer, helping people with a confident appearance and overcoming stage fright. H…

1
You can’t feel numbers: Alex Villacis, designer and podcaster 1:16:55

3y ago1:16:55

1:16:55

Marc Suess talks to Alejandra Villacis about her role and purpose as a designer, creative training and education, as well as the cultural differences in the industry. For this Sweetspot Podcast episode, Marc Suess meets Alex Villacis, a freelance designer based in Rotterdam. After different jobs in various roles, Alex found her calling and purpose …

1
Radically creative: Marketing entrepreneur and podcast host Ryan Alford 1:00:00

3y ago1:00:00

1:00:00

Marc Suess talks to Ryan Alford, marketing expert, agency founder, and host of one of the top marketing podcasts in the US. A chat about personal brands, creative practices, and the future of marketing. For this Sweetspot Podcast episode, Marc Suess meets Ryan Alford. With over 20 years of experience in marketing, Ryan founded his full-service digi…

1
The power of place: Daniela Sinicropi, freelance architect 1:01:06

3y ago1:01:06

1:01:06

Marc Suess talks to Daniela Sinicropi about her journey from the US to Tuscany – and how she turned this into her job as a freelance architect, helping expats find their home in Italy. For this Sweetspot Podcast episode, Marc Suess meets Daniela Sinicropi, a freelance architect from Florence. A little culture shock at a young age (the strangeness o…

1
Brand-building content strategies: Susanne Weber Euler, Head of Design at Niche Beauty 58:09

3y ago58:09

58:09

Marc Suess talks to Susanne Weber-Euler about her job as head of design at the luxury brand niche beauty, cross-media content strategies, and how creativity can impact brand success. LinkbeschreibungFor this Sweetspot Podcast episode, Marc Suess meets Susanne Weber-Euler, head of design at niche beauty and former fashion entrepreneur. Niche beauty …

1
Passion. Profession. Purpose: Entrepreneur & entertainer Matt Smith 1:40:15

3y ago1:40:15

1:40:15

A startup story from founding to exit, life design for entrepreneurs, and the role of entertainment in brand communication. In today’s Sweetspot Podcast, Marc Suess meets Matt C Smith, founder of the innovation infotainment company “The Lunicorn”, former investor and entertainer. Matt is a great host, presenter, and entertainer. After being a child…

1
Re-inventing a traditional brand: Brand Ambassador Michael Ehrenwirth 1:04:34

3y ago1:04:34

1:04:34

For this Sweetspot Podcast episode, Marc Suess meets Michael Ehrenwirth, Brand Ambassador for Linie Aquavit. For this Sweetspot Podcast episode, Marc Suess meets Michael Ehrenwirth, Brand Ambassador for Linie Aquavit. The traditional spirits brand Linie Aquavit has been produced since 1821. Like many traditional brands, Linie is facing the challeng…

1
Celebrate your customers for who they are: Fashion entrepreneur & writer Finnegan Shepard 1:03:29

3y ago1:03:29

1:03:29

The founder story of the clothing brand Both& for transmasculine and nonbinary people For this Sweetspot Podcast episode, Marc Suess meets Finnegan Shepard, CEO, and founder of Both&, and the creator of Limns. After his transition, Finn founded “Both&”, a clothing brand for transmasculine, nonbinary, and AFAB people. Without any previous experience…

1
Mathematical beauty: Fractal artist Julius Horsthuis 57:15

3y ago57:15

57:15

Marc Suess talks to Julius Horsthuis about immersive, psychedelic experiences in fractal art, NFTs, and the sweet spot of creativity and technology. In today's episode, Marc Suess meets Fractal Artist Julius Horsthuis. After his career in the movie industry as a visual effects supervisor (e.g. Academy Award-winning “Manchester by the Sea”) Julius g…

1
Art, Design & Attitude: Designer & artist Eike König 1:18:10

3y ago1:18:10

1:18:10

Art and design as a cultural commentary … a talk about the line between design and art with Eike König For this episode of the Sweetspot Podcast, Marc Suess met Eike König in his creative studio in Berlin. Eike is a world-renowned German designer and founder & creative director of the Berlin-based creative collective HORT. He lectures at the HfG Of…

1
How to cultivate and follow your inner voice: Singer-Songwriter & Producer Sam Stokes 1:51:52

3y ago1:51:52

1:51:52

How to listen to your calling and follow your inner voice … the story of songwriter and producer Sam Stokes and her creative journey to Los Angeles. For this week's Sweetspot Podcast, Marc Suess talks to Sam Stokes, a singer-songwriter and producer. Sam shares her journey that brought her to Los Angeles, where she founded her label, “Lilac Records”…

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