Sua equipe é resistente à otimização para dispositivos móveis. Como você pode convencê-los de sua importância?

Highlight the Growing Importance of Mobile: Statistics: Present data on the increasing number of mobile users and the percentage of online traffic coming from mobile devices. User Behavior: Explain how users are increasingly relying on their smartphones for everything from shopping to research. Emphasize Business Benefits: Increased Reach: Show how mobile optimization can expand your website's reach to a larger audience. Improved User Experience: Explain how a mobile-friendly website can enhance the user experience and lead to increased engagement. Better SEO: Demonstrate how mobile-friendliness is a ranking factor in search engine algorithms.

To convince a team that’s skeptical about mobile optimization, I like to take a practical approach: First, I bring data to the table. It’s hard to argue with the fact that most users are on their phones, and the numbers often speak louder than words. I’ll highlight how mobile traffic compares to desktop and show how competitors are leveraging this to get ahead. I also focus on the user experience—sometimes, a quick demo of a clunky mobile interface versus a seamless one makes the issue crystal clear. If that doesn’t work, I suggest starting with small changes to show the impact without overwhelming the team. Connecting these efforts to key business goals, like boosting conversions, usually helps turn the tide.

Convincing a team about the importance of mobile optimization requires thoughtful persuasion: Share Data: Present stats showing that mobile traffic often exceeds desktop, emphasizing potential losses without optimization. Show Competitors: Highlight competitors’ mobile-optimized sites and how it's benefiting their user experience and conversions. Run Workshops: Demonstrate the impact of poor mobile experiences through usability testing or case studies. Set Small Wins: Start with minor mobile improvements that show clear benefits. Involve the Team: Allow them to explore mobile experiences themselves to see the challenges firsthand. These strategies can help overcome resistance to mobile optimization.

To convince your team of mobile optimization's importance, highlight that over half of web traffic comes from mobile devices. Failing to optimize means losing potential customers to competitors who provide better mobile experiences. Mobile-friendly sites also rank higher in search results, helping boost visibility. Encourage discussion by sharing examples of companies that saw growth after adopting mobile-first strategies. Frame it as a crucial step to staying competitive and improving accessibility, allowing users to engage from anywhere. Invite feedback to address concerns and foster collaboration on this necessary change.

I think the best way to approach this is through specific, visual examples that you bring to your team. Present data and do a demonstration.