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The Four Stages of a Marketing Funnel
A marketing funnel, also known as a sales funnel, is a visual representation of the customer journey from initial awareness to final conversion. It outlines the various stages a prospect goes through before becoming a paying customer. By understanding and optimizing each stage of the funnel, businesses can effectively nurture leads and drive conversions. Now that we've defined what a marketing funnel is, let's explore its key components.
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