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Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors ove ...
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INDIEGAMEIACS

INDIEGAMEIACS

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A gaming podcast dedicated to showcasing all the wonderful indie games out there. This podcast will pair up with my regular Indie Game Showcase streams on Twitch. Each indie game I play will get a dedicated podcast episode plus its own live stream.
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In this powerful episode of IndieGameBusiness, we sit down with Frederick Brassard, Studio Head at Nesting Games, to talk about the realities of running, losing, and rebuilding a game studio. With a career that began in the early days of Ubisoft Montreal—where he was hired as their 8th employee—Frederick shares an incredible story that spans decade…
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In today’s fast-paced world, multitasking is both a challenge and an opportunity. This session explores cutting-edge strategies to enhance productivity, maintain focus, and reduce burnout while juggling multiple priorities. Learn how to harness the power of intentional multitasking to achieve your goals without compromising quality. Key Takeaways: …
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In this episode, we sit down with Joshua Garrity, the Head Game Scout at Secret Mode, to uncover the keys to getting your game signed in today's competitive publishing landscape. Joshua shares expert insights on pitching, the ideal budget ranges for different types of projects, and what publishers are really looking for in new games. We also discus…
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Master the essentials of Business Development with this practical guide tailored for indie game studios. Learn budget-friendly strategies to build partnerships, pitch your game effectively, and unlock growth opportunities - all while juggling multiple roles in your team. Key Takeaways: - Develop cost-effective BD strategies. - Build and maintain im…
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In multiplayer games, tanks lead the charge, absorb damage, manage threats, and keep their group pressing forward. Leadership in game development can similarly empower their teams—navigating challenges, shielding your team, and owning the path forward. This talk explores how leaders can use a “tank” mindset to absorb the emotional impact of failure…
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Did you know 80% of team conflict stems from unclear goals and expectations? In game development, differing perspectives on risk, decision-making, and team dynamics can present both challenges and opportunities. This session introduces the Cultural Intelligence (CQ) framework—a proven approach for inclusive leadership. By fostering CQ, leaders can …
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As per XDS report 2024, 28% of gamedev service providers are developing their own IP, an added 22% want to do in the future. Transitioning from work for hire studio to creating your own titles and IPs is an exciting yet challenging journey. This session will explore key insights and strategies for managing the shift, including team management, bala…
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This talk will delve into the essential efforts needed to build a strong team. It will cover the obstacles faced, potential solutions, and the rationale behind these solutions. Emphasizing the importance of teamwork, the talk will highlight the need for connecting and integrating diverse minds towards a common goal. Understanding team composition a…
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Zero to Studio in Ten 'Easy' Steps is a practical and inspiring talk for aspiring game developers navigating the challenges of building a studio during industry upheaval. The discussion unpacks ten critical steps, from crafting a clear vision and securing funding to assembling a resilient team and embracing agile workflows. It highlights lessons fr…
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Discover the power of App Store Optimization (ASO) in this practical session designed for indie developers. Learn what ASO is, how it works, and why it’s essential for boosting your app’s visibility and downloads. I’ll walk you through actionable strategies to optimize keywords, visuals, and A/B testing, so you can implement ASO for your games with…
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Developing a high quality game as a solo game developer is challenging. This session will focus on overcoming obstacles that you will face when trying to complete a full game production, building your reputation as a professional/expert in the industry, establishing your brand, networking with relevant experts/business associates and marketing/self…
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So, you've polished your pitch deck and vertical slice. You've discussed terms and inked the deal with the publisher of your dreams! What comes next? Join us for a developer's perspective on what you might expect for the process of working with your publisher on milestone requirements, monthly meetings, requesting extensions, and marketing your gam…
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Join us for a deep dive into the world of physical game publishing and distribution with JRod Gingerich, CEO & Physical Game Liaison at Fresh Brewed Games. In this episode, JRod discusses his recent foray into the physical game space, providing insights into how his label differentiates itself among the many limited print publishers. We’ll explore …
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This panel will delve into the vibrant world of indie game development communities. We'll explore the unique challenges faced by these communities, such as navigating competition, fostering inclusivity, and finding sustainable models for collaboration. We'll also discuss the incredible opportunities that arise from strong community bonds, including…
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Happy people, great teams and sustainable processes make awesome games for players. In this talk, Regö presents the six principles of his sustainable game development process which was originally his MSc thesis and since have been applied, tested, refined and improved in the past 5 years. The six principles are: 1. Build Trust & Facilitate Cooperat…
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This session offers a comprehensive overview of mergers, acquisitions (M&A), and fundraising. It covers the M&A process with a clear, step-by-step guide, discusses common pitfalls with real-world examples, and explores company valuation principles, including the time value of money. Additionally, it introduces core negotiation principles, equipping…
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Discover how to kickstart your game development journey in Japan with a roadmap to success. This talk explores essential resources—financial and community based — while diving into Japan’s game dev scenes in Tokyo and Osaka. Learn about grants, accelerators, and incubator programs for overseas developers, plus insights into Japan’s business structu…
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Join us for an insightful conversation with Jim Hudson, a seasoned Freelance Producer with 30 years of experience in the gaming industry. Jim shares his personal journey, the highs and lows of game development, and the valuable lessons he’s learned along the way. In this episode, Jim reflects on his aspirations before entering the gaming world, the…
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In this episode, we sit down with Ben Kvalo, Founder & CEO of Midwest Games, to discuss the journey of building an indie game company from the ground up. Ben shares valuable insights on what his team has learned, where they currently stand, and what’s next for Midwest Games. Ben also opens up about the growth of the company, his favorite moments, a…
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In this episode of IndieGameBusiness, we sit down with Stephan Bugaj, Chief Creative Officer of Genvid Entertainment, to explore the rapidly evolving landscape of interactive narrative and transmedia storytelling. Stephan discusses how audiences today crave more agency and authenticity in the stories they love, highlighting the ways in which meanin…
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In "Unlocking Me / We / Us: Every Challenge is an Opportunity", Juney runs the audience through a vulnerable series of personal unlocks that have proven to be catalysts for her career, her teams & organisations, and the game industry at large. She hopes to inspire the realisation that every time a challenge feels intimidating or overwhelming, it's …
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This talk challenges traditional notions of leadership, emphasising that true leadership is defined by skills and mindset and not just hierarchical status. Whether you are new to a leadership role or who have been in a senior positions for a long time, the session delves into the essential qualities that constitute effective leadership. Andy explor…
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In this interactive session titled "Communicate to Elevate," we'll focus on practical techniques for enhancing communication within your team. This talk will cover effective methods for setting clear expectations and delivering constructive feedback that fosters a culture of growth and collaboration. You'll learn specific strategies for setting goa…
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Explore the unique challenges and strengths of being neurodivergent in the games industry with Ash, Monica, Steph and Adam. This session covers key topics, including disclosing neurodivergence at work, identifying neurodivergent-friendly companies, navigating workplace dynamics and more. Gain insights on embracing your neurodivergent identity, advo…
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This talk will explore how game jams serve as an ideal starting point for discovering and nurturing talent. We’ll explain how developers can grow through mentorship, focusing on practical and communicative skills that prepare them to create valuable, commercially viable intellectual properties (IPs). These IPs can develop into studios or be acquire…
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In this presentation, you'll learn how to optimize your relationship with your PR firm by fostering clear and consistent communication. Discover the key information your PR team needs from you to craft impactful campaigns, and understand how to define and articulate your own expectations. We will explore how to set measurable goals, align on shared…
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Making games is hard! How do Developers do it? Where are the resources? How do I make a living? In this lecture, we're going to dive in to some ways you can set realistic expectations and goals for game development. In particular, we'll hone in on ways you can protect your mental health and be good to yourself during Game Development. With Game Dev…
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Join us for an in-depth conversation with Cord Smith, Studio Head at Inevitable Studios, who brings over 25 years of experience across publishers, developers, and a game-centric creative agency. In this episode, Cord shares his unique perspective on the current climate of the game industry for indie developers, the importance of seeking meaningful …
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Join us for an exciting conversation with Michael Yum, CEO of PM Studios, Inc., as he shares his incredible journey from starting in QA testing to founding his own company. With over 30 games produced and a passion for both game development and game collecting, Michael offers unique insights into the gaming industry and his experiences. In this epi…
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In this episode, we chat with Jonathan Concepcion, the Lead Developer and founder of Galactic Slice, about his journey from hobbyist to full-time indie game developer. Jonathan shares the inspiring story of how a simple game, OneBit Adventure, allowed him to turn his passion into a career. He discusses the motivations behind his leap of faith, the …
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In this candid and introspective episode, we sit down with Brett Taylor, founder of My Dog Zorro, to explore the personal and professional challenges of building a career in game development. Brett opens up about his journey, sharing insights from his previous roles, the lessons he's learned as a young founder, and how he balances work and life whi…
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In this episode, we sit down with Joe Mirabello, Founder and Creative Director of Terrible Posture Games, to discuss the landscape of funding for indie game developers in 2023/2024 and the overall stability of the gaming industry. Joe shares insights into his latest project, Battle Train, and its unique journey to securing funding through Kickstart…
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Discover how to understand player preferences and leverage feedback to master game evaluation and scouting for business success. Learn strategies to mitigate bias and present evaluations effectively, bridging the gap between gamers and business development. Gain insights from market research to stay ahead of trends and ensure your game's success in…
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Dive into the dynamic world of licensing in video games. Explore strategies for securing and optimizing licensing deals, from iconic characters to innovative technology. Gain insights into key legal considerations and industry trends. Level up your understanding of how licensing shapes the gaming landscape and drives success in this rapidly evolvin…
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Standing out is a challenge for all developers. While strategies help, a simple approach can amplify awareness efforts and connect with players while achieving remarkable results. This talk explores the common challenges of resonating with players and offers a practical framework that emphasizes treating players as people. By understanding their di…
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This program is intended to highlight the legal concerns of indie video game studios including: contracts, copyrights, trademarks, and artificial intelligence. My goal is to provide FREE legal nuggets and gems for attendees and to illustrate how beneficial and cost-effective having outside general counsel can be whether the indie studio is a start-…
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The goal of the talk is to provide case study tips regarding the proper execution of documents necessary to efficiently execute a premium Steam game business development analysis, including contemporary methodologies, algorithms and general structure. The attendees will learn how to draw proper conclusions by completing a direct competition analysi…
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Safe In Our World and PTW discuss the landscape of online safety, uncovering key elements for supporting players, users, communities, and frontline teams. We highlight critical factors that contribute to constructing and maintaining secure environments where players and teams can thrive without compromising their safety. From privacy concerns to co…
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Join Manon Salaché as she explores the critical role of market analysis during game development. Learn how an in-depth market study can enhance your marketing strategy, boost user acquisition, and position your game for success before launch. This presentation covers key elements such as competitive analysis, market positioning, and demonstrates ho…
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Join us for an insightful conversation with Guy Costantini, the CEO and co-founder of a new, unannounced studio focused on creating PC and console games. Guy shares his expertise on the critical aspects of marketing your indie game, ensuring it's seen by the right audience without breaking the bank. We explore the differences between indie, III, AA…
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Video game publishing agreements can be difficult for indie developers to understand, and even harder to successfully negotiate with the publisher. In this session, join video game lawyer Zachary Strebeck, Matthew Vernace, and Alan Wilson to discuss the major issues that come up with most publishing agreements, what to push back on and what to acce…
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Join Raven to learn the basics of sales and how to best leverage them for your game. This talk mostly covers Steam with a sprinkle of Xbox, Playstation, and Nintendo, but you will walk away with enough of an action plan to not scream in frustration as you navigate the abundance of sales and discount possibilities out there. This talk is perfect for…
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Join our engaging roundtable with seasoned industry experts, tailored for new indie developers. This session delves into the essentials of crafting compelling game demos, assembling a skilled team, enhancing your project's visibility, and mastering your inaugural pitch. Explore the core ABC's of indie game startups—Ambition, Building, and Communica…
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In the competitive games market, a great idea is just the beginning. To bring your vision to life, you need to convince the right publisher to back your project. This talk will guide you through the essential elements of a winning pitch, from crafting a compelling narrative and showcasing your unique selling points to avoiding common pitfalls. Whet…
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Discover budget-friendly playtesting strategies and tools to optimize your game's UX! You'll learn how game studios with limited resources can still benefit from playtesting. Using recent, real-world examples, Pejman will discuss the approaches, methods, and equipment used to build an effective playtesting setup and help game developers enhance the…
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We will explore the essential strategies indie developers can use to leverage public relations to boost their game's visibility and sales. Attendees will learn how to craft compelling narratives, engage with media, and build a loyal community. Key takeaways include understanding the PR landscape, effective media outreach techniques, and tips for su…
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Join us for an exclusive episode with Morgan Kane, Founder and CEO, and Joel Balyeat, Chief Product Officer of Marauder Tech Games. Dive deep into the world of game development as these industry leaders share their experiences and insights on building a successful game startup and managing the complex dynamics of game production. Morgan discusses t…
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