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Article from
natarronshowandtell.blogspot.com

Mastercard Small Business Card

Small business owners are a unique bunch of individuals. Thus, speaking to them as a collective proved challenging. The resolve was a campaign that spoke their language, literally. From far and wide, we travelled across Canada to shoot and interview real small business owners. The result was a National integrated campaign that included on-line and print. Which, also purveyed our small business owners with a MasterCard priceless moment of their very own. After the campaign launched our…
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Jörg Kallinger
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