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GALERIES LAFAYETTE, Boulevard Haussmann, Paris, France, “LEVI’S WATER>LESS Pavillon”, (Levi’s reduced up to 96% of the water normally used in finishing Denim process), creative by Flyaway + Studio, pinned by Ton van der Veer
Ideas for photo zones and decorations from Pinterest
LED decorations: 100 of the best Pinterest ideas for your event - by ETERESHOP
Focal Point Example 3
This is an example of focal points because of the bright neon sign bringing attention to the shopper. Which is used as a way to guide the shoppers eye to the mannequins that are presenting merchandise. This also includes a vertical element as the mannequins are straight up and down as another way to be an eye catcher and fit the style of merchandise. This also seems to be towards the middle of the store which can also bring attention of the shopper as it is easy to find.