Packaging

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Popsmith Brings Back Stovetop Popcorn With 70s-Style Branding To Match
Popsmith’s branding, courtesy of creative company Sockeye, is playful, fun, and casual. Popcorn, after all, is a snack often enjoyed with others and while having fun, like watching a movie. The logo is neat and straightforward, but other visual elements, such as the principal typeface and supporting graphics, have a 70s-like feel.