KRUZM

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Matcha Moments | Visual Identity & Packaging Design
Matcha Moments is a canned, sugar free, gluten free and vegan matcha drink that can be enjoyed anywhere; at home, on the go or with friends! We decided to go for a hot pink as color highly dictates how we feel about a certain brand, and color can also help us stand out as a brand amongst our competitors! Here I decided to go with a bright and vivid pink, as not only does it pop and instantly draw the viewers eyes to it, but it’s also a complementary color to green which helps create contrast. The most obvious, and most boring, color choice for a matcha brand would most likely be only green - but in my book, bold brands that dare to be different are the ones that stick out!
Total Oats Overnight Oats Logo Design
Total Oats overnight oats logo design. A fun and unique brand identity consisting of a hand drawn word mark. It’s hand drawn nature helps the brand feel more personable and approachable through it’s use of softer edges, oaty flourishes and loose imperfections. The cared for, nuanced details throughout the word mark also evokes a sense of craftsmanship and quality.