PR 360

Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry.  Key Takeaways:- How AI is revolutionizing supply chain, agriculture, and life sciences- Why data infrastructure is crucial for the success of AI models- The current state of women in tech Episode Timeline:1:30  Amanda's dogs3:15  How does Amanda keep up with all the changes in AI?4:30  Recent developments in AI that have impressed Amanda5:30  What's the hardest thing for marketers to explain to the public about AI?7:15  Is there enough data infrastructure to support AI growth?10:15 DDN's commitment to its customers12:14 AI's impact on various industries13:15 Autonomous cars17:00 Online safety issues caused by AI18:24 Challenges for women in technology This episode’s guest:• Amanda Lee on LinkedIn • DDN's website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!

Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways:- How PR helps lawyers build their reputation and attract clients- The importance of media training- Susan's transition from a litigator to a PR expertEpisode Timeline:1:00     Susan's transition from litigator to PR Expert4:00    The benefits of PR for Lawyers5:30    How lawyers can raise their profiles through PR7:15    The dos and don'ts of media appearances10:40  The impact of AI on law and PR14:30  Why Google doesn't like AI writing16:40  The pain of radio disclaimers17:45  How are lawyers using social media to raise their profiles?20:20  Tod's favorite legal radio ad21:20  Susan's Role in Law Firm Media Professionals23:40  Susan's thought leadership philosophyThis episode’s guest:• Susan Peters on LinkedIn• Greybridgepr's website• Email: Susan@Greybridgepr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.Key Takeaways:- How Healthee's AI platform simplifies healthcare navigation for employees- Why marketing is all about emotions- AI solutions for healthcareEpisode Timeline:1:30    An overview of Healthee2:00     Navigating healthcare with AI Solutions5:40    Personalization in health benefits9:24    The Importance of transparency in healthcare costs11:00 Insights from the Healthee's 2025 Benefits Report13:20 Creating brands with an emotional spark19:00  Cultural differences in branding between Israel and the USA21:40 Omer's thought leadership philosophyThis episode’s guest:• Omer Maman on LinkedIn• Healthee.com• Healthee on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.Key Takeaways:- How Spacely simplifies the process of buying print ads- Why print advertising is still a significant player in marketing- How to break into voice over actingEpisode Timeline:1:30 Automation is great for relationships2:45 How Spacely makes automation easy3:45 What's the Spacely process like?9:00 What are the best parts of a magazine to have your ad appear?10:30 Why should brands choose print media over other types of advertising?11:45 Magazines feel like a luxury item in 202513:00 Reading physical media is better for recall14:00 The resurgence of out-of-home advertising16:00 Spacely success stories19:00 How did Beth break into voice acting?22:10 How do people find voice actors?This episode’s guest:• Beth Mach on LinkedIn• Beth Mach's website• Spacely.Media

Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.  Key Takeaways:- The six pillars of BRANDPWR- Effective marketing strategies- Humanizing your brandEpisode Timeline:2:15 An overview of Blue C's work4:00 The BRANDPWR framework7:45 Identifying your target customer9:00 Wahoo's Fish Taco's 2021 rebrand11:15 Finding brand clarity14:00 The importance of KPIs15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand21:30 Tod's work with California Deluxe Windows23:50 Eric's thought leadership philosophyThis episode’s guest:• Eric Morley on LinkedIn• BlueCUSA.om

Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world.Key Takeaways:- How Amanda's chronic health conditions have shaped her career- How to build relationships with reporters- Transparency in communicationEpisode Timeline:1:30 Amanda's history with ulcerative colitis 3:00 What's an ulcerative colitis flare-up?5:45 How does Amanda's history of chronic illness help with storytelling?7:45 The importance of human connection in media relations8:45 What healthcare stories are resonating with audiences these days?12:00 The loneliness epidemic14:30 Building two-way relationships with reporters17:45 Amanda's concussion20:30 Eating on Zoom calls22:30 The Chronic Boss CollectiveThis episode’s guest:• Amanda Griffith on LinkedIn • Chronic Boss Collective• Bumble PR on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!