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Content Marketing Strategy

Use content marketing for your business for more brand exposure and leads! This board is filled with useful content marketing ideas & tips and tricks. Let's improve your social media strategy and blogging strategy! Content marketing strategy | Creative Copywriting | Blogging Tips | Content Creation Tips | Social Media Content Calendar
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The Written World | Copywriting and Content Creation Tips
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Creative Copywriting
Content Marketing Ideas
Social Media Content Calendar
Blog Strategy
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Content Calendars
So Tired
Content Marketing Strategy
Why Purpose-Driven Content is Important
Instead of blaming the algorithm for poor reach, maybe it’s your content.⁠ WE SAID WHAT WE SAID! The ultimate goal is to build a genuine community of followers⁠ for your socials through purpose-driven content!⁠ Read our full post on why your content may not be resonating with your audience, and then send us a signal so we can supercharge your social content!
Google is cracking down on low-quality search results! With a core algorithm update and new spam policies, Google will reduce unoriginal and low-quality content in searches by 40%. (Source: Neil Patel) Don’t let your content fall into the landfill of robot-recycled content (and the discoverability of your entire website along with it). Avoid search engine penalties and instead, let human-written content save your visibility! Ready to get started? Send us a signal! Budget Goals, Website Copywriting, Website Copy
Budget Goals
Website Copywriting
Website Copy
Are You Using AI to Create Your Content?
Google is cracking down on low-quality search results! With a core algorithm update and new spam policies, Google will reduce unoriginal and low-quality content in searches by 40%. (Source: Neil Patel) Don’t let your content fall into the landfill of robot-recycled content (and the discoverability of your entire website along with it). Avoid search engine penalties and instead, let human-written content save your visibility! Ready to get started? Send us a signal!
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Diy Social Media
Small Business Marketing Ideas
Social Media Content Strategy
Business Marketing Ideas
What Does Performance-Based Content Drive?
STOP creating content that doesn’t work. And start creating performance-based content. Hold up, can you explain what performance-based content is? (Pin this post for later!) This could look like: - Conversions - Email Sign-ups - Link clicks - Social media engagement or direct messages - Website Visitors - Backlinks Struggling to create content that does any of the above? Send us a smoke signal and we'll help change that for 2024 and beyond!
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Glinda The Good Witch
Let's Connect - The Written World
We’re defying gravity every day, helping agencies reach new heights! ✨ Collaboration sparks magic. 💚 As your content partner, we’ll bring fresh ideas and expertise to build visibility for your clients. When we work together white-labeling your client’s content, you can focus on other parts of your agency, like scaling your services, NOT your workload. You in? Follow the yellow brick road to our website to book a connection call with us!
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Organic Marketing
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Turn It Off
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Don't Start Organic Marketing When You're Desperate For Sales
Why is organic marketing so important? - Your customers PREFER organic search results over paid search ads. - It brings in better quality leads and higher ROI. - Paid search is expensive, and when you turn it off, it’s gone. Organic marketing is the gift that keeps giving. - It builds over time, start today, get BIG results in the future. - It helps you connect with customers and better understand their needs and desires. Ready to get started? Send us a signal!
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Social Media Consistency
Brand Recognition
In Other Words
Brand Voice
Seo Agency
Website Content
Marketing Website
5 Reasons Why A Consistent Brand Voice Is Key
Regardless of the tone you choose, your messaging needs to stay the same across ALL your channels. In other words… CONSISTENCY = EVERYTHING Here are 5 reasons why you need a consistent brand voice: 1️⃣ It establishes your identity⁠ 2️⃣ It helps you stand out from competitors 3️⃣ It builds brand recognition⁠ 4️⃣ It creates an emotional connection 5️⃣ It develops trust and credibility ⁠ Always aim for a consistent voice unique to YOU and YOUR brand. Send us a signal!
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Company Goals
Constantly Evolving
Branded Content
What to Look for in a Strategic Partner
When you’re looking for a content partner, seek out these three things:⁠ ⁠ 📝 Experience⁠ ⁠ Do your research to make sure they have a proven track record of success. ⁠ 📝 Strategy⁠ ⁠ Content creation is a strategic process, and one that is constantly evolving. You need a partner that can evolve along with it.⁠ ⁠ 📝 Execution⁠ ⁠ You want a reliable content partner that strategizes, creates, AND executes on all deliverables consistently and seamlessly.⁠ Ready to get started? Send us a signal!
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Product Based Business
Email Marketing Campaign
Marketing Funnel
What Is an Email Marketing Funnel and Why You Need It
An email marketing funnel outlines the journey your potential customer takes from when they first learn about your brand to purchasing! The 5 main stages are: - Awareness - Consideration - Conversion - Loyalty - Advocacy It’s essential to have your email marketing campaigns aligned with each stage of the sales funnel. Read our blog to go through the whole breakdown of email marketing funnels and how we can help you implement them for your business!
Google is cracking down on low-quality search results! With a core algorithm update and new spam policies, Google will reduce unoriginal and low-quality content in searches by 40%. (Source: Neil Patel) Don’t let your content fall into the landfill of robot-recycled content (and the discoverability of your entire website along with it). Avoid search engine penalties and instead, let human-written content save your visibility! Ready to get started? Send us a signal!
Are You Using AI to Create Your Content?
Google is cracking down on low-quality search results! With a core algorithm update and new spam policies, Google will reduce unoriginal and low-quality content in searches by 40%. (Source: Neil Patel) Don’t let your content fall into the landfill of robot-recycled content (and the discoverability of your entire website along with it). Avoid search engine penalties and instead, let human-written content save your visibility! Ready to get started? Send us a signal!
a blue background with white text that says performance - based content drives link clicks website visitors social engagement conversations backlinks email
What Does Performance-Based Content Drive?
STOP creating content that doesn’t work. And start creating performance-based content. Hold up, can you explain what performance-based content is? (Pin this post for later!) This could look like: - Conversions - Email Sign-ups - Link clicks - Social media engagement or direct messages - Website Visitors - Backlinks Struggling to create content that does any of the above? Send us a smoke signal and we'll help change that for 2024 and beyond!
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the quote if you want leads, focus on messaging
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How to Get More Leads
If you want to bring in new leads, focus on this one thing… YOUR MESSAGING! COPY is the key to the success of all of your digital marketing activities. Whether your target audience is scrolling on social media or using a search engine, they’re constantly taking in messages creatively written to capture their interest and inspire action. Optimize copy in every aspect of your digital marketing strategy: - Website - Blogs - Newsletters - Lead Magnets - Social Media Captions Send us a signal!
No more worrying about these 3 things in your marketing: - Having a massive follower count If you have 1k followers and many have purchased or are headed to your sales funnel, that’s what really matters. - Worrying email frequency will annoy subscribers Find a cadence that works best for your list and stick to it! - Prioritizing visual branding over messaging Having a well-designed website that flows well is important, but your messaging is what drives those conversions. Follower Count, 20k Followers, Sales Funnel
Follower Count
20k Followers
Sales Funnel
3 Things You Think Matter in Your Marketing
No more worrying about these 3 things in your marketing: - Having a massive follower count If you have 1k followers and many have purchased or are headed to your sales funnel, that’s what really matters. - Worrying email frequency will annoy subscribers Find a cadence that works best for your list and stick to it! - Prioritizing visual branding over messaging Having a well-designed website that flows well is important, but your messaging is what drives those conversions.
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Business Marketing Plan
Social Media Website
Why Hooks Matter in Marketing
Your hook is that first line of copy—that attention-grabbing YES TELL ME MORE one-liner that makes you keep reading. AND since we have SECONDS to get someone's attention nowadays, we need to make that first line count. The first line of your weekly newsletters. The first line of your social media captions. The first line of your website homepage copy. The first line of almost any marketing content you put out there. Grab your guide for the ultimate hooks for just $29!
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Copywriting Tips
Good Things Come to Those Who Don’t Wait
We’re firm believers in the power of a hook. So, what does the formula look like for a successful hook? - Clear + concise to catch attention - Captivate + convince to read more - Content that prompts your audience to convert Our 14-page guide walks you through this process with examples of the EXACT hooks we use with our client content. Send us a signal with the word "HOOKS" and we’ll send you the link to our guide with immediate access to 100 hooks for only $29!
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Google Marketing
Writing Editing
How Marketing Agencies Build a Content Creation Workflow
Developing a process allows a content creation team to establish a procedure in which different tasks will occur. For blog posts, the workflow might progress in this order: planning, writing, editing, approval, publication, and analysis. The team can easily monitor progress and keep the actions on track. Read our blog for the full breakdown!