Teresa Davis

The University of Sydney, Marketing, Faculty Member

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Teresa's research deals primarily with the discourses around the meeting of the marketplace and culture. In particular, she examines the discourses around food, nutrition and the ‘self care’ aspects of constructing the consumer. Her latest project uses a socio-historical analysis of magazine advertising over 50 years in Australia and the UK to identify the different (changing) constructions of the ‘child’ in terms of nutrition, health and food. A second stream of research explores the ways trans-national consumers create and manage multiple cultural spaces to help negotiate the needs of their multiple cultural selves.

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Archana Voola

The University of New South Wales

Margaret Hogg

Tanja Schneider

Technical University of Denmark (DTU)

Shona Bettany

Miranda Mirosa

University of Otago

Rajagopal Raghunathan

Susanna Molander

Angela Cruz

Monash University

Peter Lugosi

Oxford Brookes University

Gregorio Fuschillo

Kedge Business School

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Papers by Teresa Davis

Families and Food:Marketing, Consuming and Managing

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Images of motherhood: food advertising in Good Housekeeping magazine, 1950-2010

From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in Good Housekeeping , 1950–2010

Journal of Marketing Management, 2014

ABSTRACT This article considers the link between fatherhood and masculinity and identifies some o... more ABSTRACT This article considers the link between fatherhood and masculinity and identifies some of the key discursive shifts around fatherhood based on an analysis of advertising material that appeared in Good Housekeeping magazine between 1950 and 2010. It provides a socio-historical perspective on fatherhood that reveals a discursive shift from the father as patriarchal family provider/protector to a more ambiguous and less obvious presence in the magazine advertisements. Our findings suggest that family-related advertising in women’s magazines does little to challenge the traditional models of paternal masculinity. Changes in the portrayal of fathers, when examined closely, seem to reinforce traditional gender hegemony. Yet, over time, a ‘multiplicity of possibilities’ of dominant paternal masculinities is emerging, broadening the original ‘breadwinner’ model and perhaps offering some transformative potential around how we view fathers.

Perceived cultural spaces and cultural in-betweens: Consumption among Korean Australians

Journal of Consumer Behaviour, 2010

... As Kramer (2006) explains &#x27;cultural construction of meaning and the perception of th... more

Fostering a hunger for health: Food and the self in ‘The Australian Women's Weekly’

Health Sociology Review, 2010

Over the past decade, consumers in Australia and elsewhere have increasingly been confronted with... more Over the past decade, consumers in Australia and elsewhere have increasingly been confronted with a fast growing number of health food products. This profusion of health foods is accompanied by a proliferation in popular culture of professional nutritional advice on 'what is good to eat'. The genre of lifestyle magazines is one popular medium via which healthy eating practices and health foods are frequently reported. In this paper we use a visual discourse analysis of food-related editorial and advertorial content sourced from the long running and popular The Australian Women's Weekly to investigate how lifestyle magazines have been one important locus for constituting health conscious consumers. Taking up a Foucauldian governmentality perspective we trace how this active, responsible conceptualisation of the consumer, which we refer to as 'healthy food consumer', has increased in prevalence in the pages of The Australian Women's Weekly over time. Based on our analysis we suggest that the editorial and advertorial content offers models of conduct to individuals about what possible preventative activities in which to engage, and plays an important role in shaping how we think about taking care of our health through eating.

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Advertising food in Australia: Between antinomies and gastro‐anomy

Consumption Markets & Culture, 2010

Over the past half century, consumers in Australia have increasingly been confronted with a pleth... more Over the past half century, consumers in Australia have increasingly been confronted with a plethora of health food products. This paper focuses on health food that encourages consumption through the promise of health benefits. In this context, media representation of such food serves as a lens to explore the spread of consumer culture in Australia. Using a historical perspective, this paper asserts that in promoting such foods, food "experts" form an advisory nexus in an increasing context of "gastro-anomy" that Fischler (1980) speaks of. Fifty years of advertising, editorial content and articles are examined from the Australian Women's Weekly. Warde's (1997) antinomies of tastes are used as a starting point to show how the anxiety and risks associated with food consumption are built up and allayed.

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Towards a Taxonomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?

anzmac.org

A taxonomy of brand association categories is built based on statements used in a variety of bran... more

The knowing mother: Maternal knowledge and the reinforcement of the feminine consuming subject in magazine advertisements

Journal of Consumer Culture

The caring mother is one of the most recurring images of femininity in post-war advertising. We e... more The caring mother is one of the most recurring images of femininity in post-war advertising. We examine how mothers are depicted as knowing consumers in advertisements in Australian Women’s Weekly and the United Kingdom’s Good Housekeeping magazines between 1950 and 2010. Our data suggest that although visual representations of maternal consumer knowledge change over this period, assumptions about the responsibilities of mothers endure in the family-related advertisements in these women’s magazines. There is a shift over time, however, from a representation of mothers as passive recipients of advice provided by external experts to a more active representation of mothers as experts themselves within both domestic and private spheres. We trace historically how the trope of the knowing mother works as a visual discursive device that helps to reinforce not just patriarchal hegemony, but a particular form of maternal hegemony. The hegemony of motherhood presents a particularly desirable/...

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Young consumer-brand relationship building potential using digital marketing

European Journal of Marketing, 2016

Purpose This paper aims to examine branding strategies directed at child consumers, used by six h... more Purpose This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It identifies brand relationship building potential in this digital context. Design/methodology/approach This study analyses the contents of branded mobile phone applications, branded websites (including advergames) and branded Facebook sites to understand the nature of young consumer–brand relationship strategies that marketers are developing in this digital media marketing environment. Findings The use of sophisticated integrated branding strategies in immersive online media creates the potential for marketers to build relationships between young consumers and brands at an interactive, direct and social level not seen in traditional media. Categories of relationships and brand tactics are identified as outcomes of this analysis and linked to brand relationship building potential. Research limitation...

Making sense of functional foods: An historical analysis

Mirrored histories: Consumption and work in the Asia Pacific

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Making sense of health foods: A historical analysis of food advertising in The Australian Women’s Weekly in the three post-war decades

From lamb's fry, three eggs and bacon to processed cereal: Kellogg's transforms the Australian breakfast landscape in the post-war years

The Creation of New Diderot Unities: A Quest for Possible Selves?

Advances in Consumer Research, 2002

Gastro-Anomie and the Diet Making Nexus: The Social Construction of Health Foods in the Australian Women's Weekly over Half a Century

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Understanding the Child Consumer-Brand Relationship: A Building Blocks Model

This proposed study applies the idea of consumer-bran d relationships to child consumers. Longitu... more This proposed study applies the idea of consumer-bran d relationships to child consumers. Longitudinal brand loyalty studies have shown that brand preferences in consumers persist into adulthood. This study adds on earlier work by Ji (2000) and draws on Fournier's (1998) work in applying relationship theory to consumer-bran d relationships. It combines this with other theoretical strands to propose a model to better understand this relationship. Brand Loyalty (quality of the relationship), Brand personality as well as the child's Motivation, Opportunity and Ability are offered as contributory factors that build children's relationships with brands. The rationale for the study is seen in its usefulness both to academics and to practitioners in creating a better and fuller understanding of why some brands build relationships with consumers that last through to adulthood while other brands do not. If the factors that identify brands with high relationship potential can be i...

Children's recognition of consumption constellations: differences across three age groups

This research focuses on children's recognition of consumption constellations and considers how s... more This research focuses on children's recognition of consumption constellations and considers how such recognition of constellations varies across three age groups. Consumption Constellations are defined as "clusters of complementary products, specific brands and/or consumption activities used by consumers to define, communicate and enact social roles" (Solomon and Buchanan 1991, p. 191). Consumption Constellations are seen as part of the larger concept of Consumption Stereotypes (Belk 1984). Consumption Stereotypes consisting of an owner and a consumption constellation were used in this research and occupational stimuli were used to determine if child consumers could recognise which consumption constellation 'belonged' to which owner. The Dual component model of Consumption Constellations is offered as explanation, consisting of two elements-the common cultural base of a consumption stereotype and an individually varying component. The two components it is suggested, differ in the ways they are learned and acquired. The common cultural base is learned through indirect or non-experientially learned socialisation agents such as mass media, peers parents/adults (Solomon 1983). The individually varying component is learned through direct/experiential sources. This experiential component makes the enactment of the same social role by two or more individuals within the same cultural context unique. This research makes contributions to the Consumption Stereotyping literature in two distinct ways. It identifies and establishes some baseline information about when an iv understanding and recognition of Consumption Constellations occurs in young children. The second distinct contribution is in the area of research task design. The use of a nonverbal/pictorial task sets guidelines about tailoring research tasks to suit young children's cognitive abilities. This thesis reports on the background literature to the research, describes the methodology employed, discusses the results, the limitations of the study and proposals for future research are presented. v

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Shattering the Diderot Unity: Impulse Products and the Creation of New Product Complements

Content Ambiguity: Is Semantic and Visual Integration Always the Best Answer?

This paper uses schema theory to interpret the effects of prototypical versus non-prototypical vi... more This paper uses schema theory to interpret the effects of prototypical versus non-prototypical visual interpretation of ambiguous (with polysemic words) sentences in advertising. It uses recall, recognition and processing measures under low and high involvement in an experimental design. It reviews the existing work in the area, which suggest that prototypical visuals enhance encoding and therefore, retrieval of information. This study proposes that prototypically consistent visual integration of ambiguous sentences may not always be optimal in a high involvement processing situation or if recall is the objective. Introduction And Background: This paper is an attempt at addressing an area of visual/verbal information integration in advertising and communication.. The relative effect of visual and verbal information on the information processor has been a well researched area. The general consensus is that pictures aid and complement verbal information. Pavio (1986) suggested that pi...

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Consumers and Sustainability Consciousness

Consumers have a vital role in driving and using the change to more sustainable consumption pract... more Consumers have a vital role in driving and using the change to more sustainable consumption practices (Kotler, 2011; Prothero et al., 2011). As such, marketers need to develop a better understanding of the consumer’s view of sustainability – to understand the nature of their concerns, to effectively segment and target sustainability-concerned consumers, and to help mitigate gaps between sustainable attitudes and unsustainable behaviour. This paper provides a contribution by presenting a framework for understanding and measuring consumers’ sustainability concerns. We propose and conceptualise the consumer-centric construct of Sustainability Consciousness. This work includes defining the construct, specifying the dimensions of the construct, and identifying the content domain of those dimensions. The outcome delivers a more holistic understanding of the consumer’s view and provides a conceptualisation that can be used to develop a scale for measuring Sustainability Consciousness. T he...