Cereal Killer Package Design – PRINT Magazine

By: Steven Heller I wouldn’t blame you if you mistook the artifacts below for works of art. In fact, they would fit very well into a Chelsea gallery amid the contemporary artists now working with typography. A few of them also suggest concrete poetry. But no. These are progressive printing proofs for Kellogg’s products (c. 1930s-1950s). Kellogg’s has come a long way since the days when Dr. John Harvey Kellogg, a devout Seventh-day Adventist until mid-life, was the chief medic

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