Substance Abuse Treatment Prevention and Policy, 2006
Background: Drug abuse is hazardous and known to be prevalent among young adults, warranting effo... more Background: Drug abuse is hazardous and known to be prevalent among young adults, warranting efforts to increase awareness about harmful effects and to change attitudes. This study was conducted to assess the perceptions of a group of medical students from Pakistan, a predominantly Muslim country, regarding four drugs namely heroin, charas, benzodiazepines and alcohol.
The 'credibility gap' i... more The 'credibility gap' is not often cited as a problem by marketers; for this reason marketing texts pay little or no attention to it Yet for the entrepreneurial marketer it may well be the most fundamental marketing challenge. Addressing the credibility gap may not have received any previous ...
Substance Abuse Treatment Prevention and Policy, 2006
Background: Drug abuse is hazardous and known to be prevalent among young adults, warranting effo... more Background: Drug abuse is hazardous and known to be prevalent among young adults, warranting efforts to increase awareness about harmful effects and to change attitudes. This study was conducted to assess the perceptions of a group of medical students from Pakistan, a predominantly Muslim country, regarding four drugs namely heroin, charas, benzodiazepines and alcohol.
The 'credibility gap' i... more The 'credibility gap' is not often cited as a problem by marketers; for this reason marketing texts pay little or no attention to it Yet for the entrepreneurial marketer it may well be the most fundamental marketing challenge. Addressing the credibility gap may not have received any previous ...
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