Born Social

It’s official. We’re Campaign UK’s Agency of the Year for Digital Innovation 💥 We're absolutely thrilled to be acknowledged by the industry for the outstanding work that has led up to this award. A special thanks goes to our talented team and collaborative clients for making the agency what it is today. And thanks to Maisie McCabe, team & judges for awarding all our hard work - we’re over the moon 🥳 Don’t just take our word for it. Read Campaign UK’s write-up in the comments 👇

We’re proud to have been honoured with the IPA’s People First Promise ✨ This recognition is a testament to our commitment to creating an environment where our people feel valued, supported, and empowered. From fostering an inclusive and dynamic workplace to championing individual growth and wellbeing, we put our people at the heart of everything we do. Thank you to the IPA (Institute of Practitioners in Advertising) and to our team for making Born Social an incredible place to be 💙

“This year’s Christmas ads are setting the bar high with rich, multichannel campaigns that unfold compelling narratives across platforms” Check out what else our Head of Creative, Barney McCann has to say to Campaign UK on the first wave of Christmas ads👇 https://lnkd.in/e7H8dt_9

“Yet, with the potential for innovation through technology, especially AI, and a focus on social and digital channels, the budget presents opportunities for agencies to adapt and thrive.” In response to the budget delivered on Wednesday, our CEO, Ben Tyson spoke to the The Drum about what this could mean for the industry. Head here to read all about it👇 https://lnkd.in/g7eMhpTf

We’re thrilled to announce that Born Social and Croud have secured new investment from ECI Partners , bringing in a partner who shares our commitment to positive impact and sustainability as a fellow B Corp, fuelling our vision for the future with even more energy and purpose. Born Social joined Croud two years ago to strengthen our people, our clients, and unlock global growth opportunities. Today, that ambition is stronger than ever, and with ECI’s support, we’re ready to unlock even more growth and opportunity for all our key stakeholders. Congratulations and a huge thank you to everyone who made this possible, here’s to an exciting new chapter! Thank you to Campaign UK and Lucy Shelley for the write up👇 https://lnkd.in/epdQeZQb

Congratulations to all of our brilliant clients and brand leaders featured in Campaign UK’s Power 100, celebrating the industry-leading marketers of the last 12 months ✨ See the Power 100 list here 👇 https://lnkd.in/dxxCMbSz

“…don’t overlook the small or obvious – an authentic, small idea can bloom into something beautiful if given permission to exist.” Our Executive Creative Director, Paddy Smith shared his thoughts with Jordan Won Neufeldt at LBB (Little Black Book) on the concept of the 'big idea', and if this still has space in the new era of advertising. At Born Social, we believe the power of social lies in range and adaptability. In today’s digital landscape, the traditional ‘big idea’ is evolving. Instead of a one-size-fits-all approach, social platforms encourage ideas that can be adapted, expanded, and constantly reimagined. Read the article to see more 👇 https://lnkd.in/e94CjPsg

“Despite their differences, we don’t have to limit ourselves to accepting one or the other.” Strategist Keith Muir spoke to Jeevan Hammond at BITE from Creativebrief about the trending use of lo-fi social in fashion communications. As today’s audiences grow more attuned to the use of generative AI and weary of fashion's traditional obsession with curated perfection, there’s a rising demand for low-fi, authentic, and unpolished content that feels more real and relatable. Keith suggests that both AI and lo-fi content have a role in fashion communications, and brands should harness the strengths of each. By blending these mediums and subverting consumer expectations, brands can create dynamic experiences to keep audiences engaged. Read the full article here 👇

Raising a glass of the black stuff to celebrate Guinness' prestigious wins at last nights IPA (Institute of Practitioners in Advertising) Awards, taking home a Gold and the incredible Presidents Prize for Next Generation Brand Building 🔥 We're immensely proud to be part of Guinness' journey, opening up this iconic brand to a new generation of drinkers to supercharge growth in GB and Ireland. Congratulations to Grainne Wafer Anna MacDonald Alan McAleenan and the brilliant teams at Diageo and AMV BBDO.

"By being so you, you allow other people to be themselves." This week, one of our strategists, Russie M. took part in a panel at Campaign UK Live talking on reclaiming the narrative on black creativity. In response to the question, "How did you reclaim the narrative in an industry conversation that initially excluded you?" Russie shared insights on collaborating with industry leaders to create opportunities for junior and mid-level talent in advertising. By fostering connections and championing their growth through their former collective Fax No Printer, Russie highlighted the importance of giving a platform to emerging voices. This ongoing commitment serves as a consistent reminder to push for inclusivity across all levels of the industry, ensuring that the next generation is empowered to shape the future of advertising. Check out the Campaign write-up in the comments 👇