North Starr

In this episode of Tech Salescraft, James talks with Roy Fridman, CEO & CRO of C2A Security. 🎙️ Roy shares his unique career journey, starting as an engineer with a background in electrical engineering, and progressing through product and sales roles to become CEO. The pair discuss how Roy's technical foundation helps him thrive in complex enterprise sales, where understanding customer needs and managing relationships is critical. Roy also reflects on the challenges of transitioning from sales to leadership and the importance of trust in customer interactions. Tune in to learn how Roy’s engineering skills contribute to his success in driving innovation and leadership at C2A Security. You can also revisit our previous episodes of Tech Salescraft here 👇 https://lnkd.in/eguy2-Sh #TechSalescraft #TechSalesPodcast #TechSalescraftPodcast

What's the secret to making the cybersecurity leap? In this episode, James Hounslow sits down with Idan Cohen, Co-Founder and CEO of Reflectiz, to explore his impressive journey from cybersecurity roles in the Israeli military to leading his own startup in the cyber sector. 🎙️ Idan shares insights into his transition from technical roles to executive leadership, and how his passion for problem-solving drives innovation in securing third-party code for businesses. He delves into the unique cultural challenges of building a global team and how his leadership philosophy has evolved over the years. 👀 Tune in to hear how Idan balances leadership, product vision, and a fast-growing global company while navigating the unique challenges of scaling in both the US and European markets. Watch previous podcast episodes using the link below 👇🏼 https://lnkd.in/eguy2-Sh #TechSalesCraft #TechSalesCraftPodcast #CyberSecurity #NorthStarr

"You learn more from losses."💡 In a recent episode of Tech Salescraft, Ran ohayon, CRO & Co-Founder of Wib, delves into the challenging yet rewarding journey of scaling a startup in today’s competitive market. With years of experience in cybersecurity and a strategic approach to sales, Ran shares how focusing on relationship-building and understanding market gaps can lead to breakthrough success. Discover how his hands-on leadership, combined with a clear vision, transformed WIB.com from a zero-revenue startup into a thriving company. Check out our latest blog to learn how navigating early-stage challenges and making smart hiring decisions can fuel long-term growth and resilience. 👇 https://lnkd.in/eeX-eiJK #TechSalesRecruitment #TechSalescraft #TechSalesBlog

In this episode, James sits down with Idan Cohen, Co-Founder and CEO of Reflectiz, to explore his impressive journey from cybersecurity roles in the Israeli military to leading his own startup in the cyber sector. 🎙️ Idan shares insights into his transition from technical roles to executive leadership, and how his passion for problem-solving drives innovation in securing third-party code for businesses. He delves into the unique cultural challenges of building a global team and how his leadership philosophy has evolved over the years. 👀 Tune in to hear how Idan balances leadership, product vision, and a fast-growing global company while navigating the unique challenges of scaling in both the US and European markets. Watch previous podcast episodes using the link below 👇🏼 https://lnkd.in/eguy2-Sh #TechSalescraft #NorthStarr #Reflectiz #Cyber #SalesPodcast

In this episode, host James Hounslow welcomes Melanie Abt, VP of Sales EMEA at Aquant, to discuss her career transition from large organisations to the fast-paced environment of AI startups. 🎙️ Melanie talks about her background in engineering, how it shaped her approach to sales, and why she ultimately found her place in the startup world. She highlights the differences between working in large organisations versus startups and shares her strategies for building and scaling sales teams across the EMEA region. Tune in to learn from Melanie’s experiences, her insights on leadership, and how she’s applying her expertise to drive growth in a rapidly evolving tech landscape. 🚀 You can watch Tech Salescraft now on YouTube, or listen across all major podcast streaming platforms: https://lnkd.in/ed-zX3DS #AIStartups #Entrepreneurship #TechSalescraft #TechSalesPodcast

"Get Comfortable Being Uncomfortable" In a recent episode of Tech Salescraft, hosted by James, Boaz Albaranes, Managing Partner at Mindset Ventures, shared his insights on the complexities of building a successful sales team for startups aiming for unicorn status. 📈 The discussion highlighted the critical role of timing, thoughtful hiring practices, and the founder's evolving involvement in sales. Boaz offered valuable advice on how startups can avoid common hiring mistakes and develop a strong go-to-market strategy that fuels sustainable growth. Check out our latest blog for an in-depth exploration of these insights and learn how strategic decisions in recruitment and sales leadership can make all the difference in the competitive tech landscape. 👇 https://lnkd.in/eV6gbV2H #TechSalesRecruitment #TechSalescraft #TechSalesBlog

In this upcoming episode, James sits down with Melanie Abt, VP of Sales EMEA at Aquant, to explore her dynamic journey from engineering to sales leadership across global giants like SAP and ServiceNow, and ultimately into the world of fast-paced startups. Melanie shares insights into her transition from corporate behemoths to the agile startup environment, highlighting how her engineering background and passion for product expertise have driven her success. Tune in next week to discover how Melanie balances the demands of leadership while fostering an entrepreneurial spirit in scaling businesses across Europe. You can also revisit our previous episodes of Tech Salescraft here 👇 https://lnkd.in/eguy2-Sh #TechSalescraft #TechSalesPodcast #TechSalescraftPodcast

"Fail early, fail cheap, and learn quickly" 💫 In a recent episode of Tech Salescraft, Daniel Frankenstein, Co-Founder & Partner at Joule Ventures, delves into the critical strategies for navigating the startup landscape. Drawing from his extensive experience in venture capital, Daniel shares insights on the pivotal role of timing in hiring, the importance of functional expertise in sales, and the CEO’s ongoing involvement in driving company growth. Discover how aligning incentives and maintaining deep engagement can be the keys to building a sustainable and successful sales culture in emerging ventures. Explore our latest blog for an in-depth look at the strategic decisions that fuel the journey to unicorn status. 👇 https://lnkd.in/eHmer6Bh #TiminginHiring #Unicorn #TechSalesRecruitment #TechSalescraft #TechSalesBlog

Looking to secure your dream sales role? 🚀 We recently ran a poll asking whether recruiters are more effective than online job boards in helping you land a job. The results? A 50/50 split! This just goes to show that there's no one-size-fits-all approach to job searching. Whether you're team recruiter or team job board, we're here to support you in finding that perfect role. Share your experiences in the comments – have you found more success with recruiters or online job boards? Looking for your next opportunity? We’ve got you covered. Explore more insights and job openings with us: https://lnkd.in/dr8bjSQe #SalesRecruitment #JobSearch #CareerSupport #NorthStarr #WeCanHelp

“Thoughtful and curious people attract thoughtful and curious people.” In a recent Tech Salescraft episode, Shane Cough, VP of Sales at Monitaur, shares his insights on the challenging journey of growing a startup from the ground up to a successful acquisition. Drawing from his extensive experience in the tech industry, Shane discusses the strategic decisions and disciplined approach that guided Pointlist through the competitive SaaS landscape. He emphasises the importance of aligning belief in the product with strong leadership and highlights how a focused strategy and careful hiring were pivotal in scaling the business. Dive into our latest blog to gain a deeper understanding of how strategic focus, disciplined execution, and the right team can drive startup success and lead to significant growth in today’s fast-paced tech environment. 👇 https://lnkd.in/e7seUxGq #TechSalesRecruitment #TechSalescraft #TechSalesBlog