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Luxury Copywriting

Many people assume that copywriting for luxury brands follows the same rules as standard copywriting, but that’s far from the truth. While both share some basic principles, writing for high-end brands is a completely different art. Why? Because the goals, purpose, history, and audience are all distinct.✨ Take Rolex, for example—luxury copywriting is about evoking a sense of exclusivity, sophistication, and timeless appeal. It’s not just about selling a product; it’s about creating an...

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